Email Marketing For Ecommerce Stores
FLOWS
Marina Taylor for Stacked Marketer
What’s a Flow?
a series of pre-set, automated emails triggered by specific actions or events. Instead of manually sending each email, automated flows allow you to create a sequence that is triggered automatically based on your subscribers' behavior.
Key Components of an Automated Flow:
The 5 Basic Flows
Welcome Flow
Browse Abandonment Flow
Added to Cart FLow
Checkout Abandonment Flow
Post Purchase Flow
Welcome Flow
An automated series of emails triggered when a new subscriber joins your email list.
The welcome flow is your brand's warm embrace, the first impression that sets the tone for your relationship with new subscribers.
Use the welcome series to showcase the value subscribers will receive. Whether it's exclusive content, discounts, or insider information, clearly communicate what makes your emails worth opening.
Plan the sequence of emails in your welcome flow. Consider the timing and pacing to provide a positive and informative experience without overwhelming new subscribers.
Browse Abandonment Flow
This automated series of emails comes into play when someone visits your website, views a specific product, but doesn't make a purchase.
This flow addresses a common scenario where potential customers show interest but don't convert. By reminding them of the product they viewed, you can bring them back into the conversion funnel.
The primary focus of the emails in this flow is to remind the potential customer of the product they viewed. Leverage dynamic content to personalize emails based on the specific product viewed.
Consider incorporating incentives, such as discounts or exclusive offers, to motivate the potential customer to complete the purchase.
Added to Cart Flow
The Added to Cart Flow is triggered when a potential customer adds a product to their shopping cart but leaves the website without completing the purchase
The primary focus of the emails in this flow is to remind the potential customer of the items left in their cart. Give them reasons to buy, use insights, pain points and lay out clearly how their life will be better with this product.
Consider incorporating incentives, such as discounts or exclusive offers, to motivate the potential customer to complete the purchase.
Checkout Abandonment Flow
The trigger for this flow is the specific action of a potential customer initiating the checkout process but not completing it.
The primary focus of the emails in this flow is to remind potential customers of their unfinished checkout. Address any concerns, provide assistance, and include clear calls-to-action to resume the process.
Consider incorporating incentives, such as discounts or free shipping, and providing support options to address potential obstacles.
Post Purchase Flow
The Post-Purchase Flow is triggered when a customer completes a purchase.
It's a series of automated emails designed to engage and excite the customer about their order, reinforce the value of their purchase, and prevent any potential buyer's remorse.
The first email in the sequence is typically the order confirmation. This email acknowledges the purchase, provides details of the order, and sets the foundation for subsequent engagement.
Follow-up emails focus on engaging the customer and building excitement about their purchase.
General Flow Advice
Next up —>
On the next video we’ll go over other important flows you should set live for tour store
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The importance of constant flow optimization