How to create a prototype

V 9/13/22, with content borrowed from Google Ventures Design Sprint methodology

1

This specific slide deck copyright Craig E. Armstrong, 2018-2022

Prototyping by Google Ventures

2

Source: library.gv.com

Key ideas

• Prototype mindset. You can prototype anything. Prototypes are disposable. Build just enough to learn, but not more. The prototype must appear real. (p. 168)
• Goldilocks quality. Create a prototype with just enough quality to evoke honest reactions from customers. (p. 170)

3

Source: library.gv.com

Goldilocks quality visualized

4

Which product is easier to test with customers?

5

What’s the best prototype you can build that solves your customer’s problem? (and can let you test your hypothesis)

6

Also consider: “What needs to be as real as possible? And what doesn’t”

7

Explore the Bar Tap MVP!

8

How to use smartphone templates to demonstrate a dating app; fun fact: I recorded this video with help from my homemade overhead iPhone rig (#MakeYourOwnStuff)

9

Design Project 0 extension activity

1. Identify the top features and benefits you think your partner will value most (10 min)
2. Check features and benefits with your partner (x2; 2 min each)
3. Sketch, write, or otherwise create a prototype that pulls those features and benefits together to let you test them (10 min)
4. Test prototype with your partner (x2; 3 min each) and get feedback from each other
5. If you created a PPT or slides prototype, send it to MGT387bama@gmail.com; if you created a paper prototype leave it with me in class

​

​

Will they buy it? (10/27/2020 add)

Dan Sullivan on a prototype - What do they need? (customer discovery)

Demo for a blood testing kiosk (!)

Doordash experiment (start at 1:30). Notice that Stanley and Andy built the landing page after they had extensively interviewed their friend at the macaroon store in Palo Alto (customer discovery). The landing page answers the question, “will they buy it?”

11