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Eli Levsky

Section G9 Secretary

Promoting Through Social Media

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Social Media: What Is It?

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What Social Media Do You Use?

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What Social Media Do You Use?

Facebook

Instagram

Tiktok/Videos

Snapchat

Remind/Slack

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Promotions Basics

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Three Elements of Strong Promotion

Personal and Appealing

Regular and Consistent

Pictures from Past Events

Testimonies and Features

Event Recaps

Plan Ahead

Regular Posting

Branding

Persuasive and Informative

Show, Don’t Tell

Event Details

FOMO

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The Purpose

  • Informational
  • Entertaining
  • Targeted

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Informational

Time

Location

Action

Updates

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Entertaining

Engaging

Graphic

Design

Funny

Simple

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Targeted

Age

Platform

Timing

Analytics

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Graphic Design

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Hierarchy

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Font and Color

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Consistency

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Space

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Graphic Design

  • Use your space
  • Text
  • Color and Contrast
  • Be purposeful
  • Break the rules!! Be original!!

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Conclusion

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Key Reminders

  • Professionalism
    • Branding
  • Scout appropriate content
  • BSA social media guidelines
  • Follow YPT standards
  • Careful with external links

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Eli Levsky

levskye6@gmail.com