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ken.gray@3CxConsulting.com

  • Philanthropist
  • 2x Strategy MVP
  • Digital Transformation Consultant
  • Founder, SiteCatalyst.ai
  • Founder, 3CX Consulting Inc.

Who am I?

Ken Gray

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Today’s Agenda

  1. Personalization defined
  2. Why it matters
  3. The good and the bad
  4. Personalization at scale
  5. Q&A

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What is personalization?

Personalization is the method for sharing targeted, relevant content to your contacts based on their characteristics and behavior, such as location, gender, or previous interactions with your brand.

?

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What is personalization?

Personalization is the method for sharing targeted, relevant content to your contacts based on their characteristics and behavior, such as location, gender, or previous interactions with your brand.

?

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Why personalization matters

  • Engagement
  • Cut through the noise
  • More revenue

?

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Engagement

  • Your customers still want to feel seen at scale.

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Engagement

GOOD!

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Engagement

  • Don’t get “me” wrong.

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Engagement

BAD!

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More revenue

  • Palmetto Fortis leveraged highly personalized automations to increase sales by 20%.

$

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More revenue

  • Palmetto Fortis leveraged highly personalized automations to increase sales by 20%.

$

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More revenue

  • 89% of marketers see a positive ROI when they use personalization in their campaigns

$

https://explodingtopics.com/blog/personalization-stats

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More revenue

  • 60% of consumers say they’ll become repeat customers after a personalized shopping experience

$

https://explodingtopics.com/blog/personalization-stats

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More revenue

  • 80% of consumers will share personal data in exchange for deals or offers

​

$

https://explodingtopics.com/blog/personalization-stats

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Personalization at Scale

  • What will you need?
    • Defined personas
    • CRM
    • PIM
    • Email Tool
    • CMS

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Personalization in WordPress + Site Catalyst

  • Annual Fee $
  • Great for small business
  • Set up in a matter of minutes

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Personalization in WordPress + If So Plug-in

  • Annual Fee $$
  • Great for small business
  • Set up in a matter of minutes

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Personalization for Medium and Large Businesses

  • Annual Fee $$$
  • Easy to implement
  • Need to build on their CMS

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Enterprise Personalization

  • Annual Fee $$$$$
  • Requires a development team

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em@emanuelp.com

THANK YOU

Emanuelp.com