7 WEEK PLAN
ECO CLEAN
SEO Content Roadmap
Utah Valley Market Expansion and Solar Panel Content Authority Build
Prepared by RunDigital
ecocleanwashing.com
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ECO CLEAN · SEO ROADMAP
APPROACH
A Two Track Strategy
10 city pages and a small blog already exist. Growth from here runs on two tracks that ship together every week.
TRACK 1
Utah Valley Market Expansion
American Fork is named right alongside the 10 built cities on the homepage, but has no page. Spanish Fork and West Valley City are named too. Close those gaps, then grow into adjacent Utah Valley cities.
TRACK 2
Solar Panel Content Authority
All 4 existing blog posts cover gutters and windows. Solar panel cleaning, pigeon proofing, and critter guards — the company's stated top priority — have zero supporting articles.
One city page and one solar panel article published every single week
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STATUS
Where Things Stand Today
COMPLETE
5 core service pages live (window cleaning, solar cleaning, gutters, pigeon proofing, critter guard)
10 city pages live with genuine local detail (Lehi page even names Thanksgiving Point, Traverse Mountain)
Blog live with 4 published posts and Book Online flow
Google review testimonials featured on the homepage
UP NEXT
American Fork, Spanish Fork, West Valley City: named on the homepage, no page exists
4 adjacent Utah Valley cities not yet claimed anywhere on the site
7 solar panel articles: the flagship service has zero blog coverage today
Internal link buildout across the full city + solar content cluster
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HOW A WEEK RUNS
The Weekly Cadence
1 Map
Keyword and search intent
2 Draft
Real local detail, not template filler
3 Build
On-page SEO and Wix schema
4 Link
Internal links in and out
5 Ship
Publish and request index
This same five-step build runs for both the city page and the solar panel article every single week.
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ECO CLEAN · SEO ROADMAP
TRACK 1
Utah Valley Market Expansion
Three towns are already named on the homepage with no page; four more are logical adjacent growth. Keyword themes are starting targets to validate in research.
American Fork
solar panel cleaning American Fork
Spanish Fork
window cleaning Spanish Fork Utah
West Valley City
solar panel cleaning West Valley City
Pleasant Grove
solar panel maintenance Pleasant Grove
Highland
window cleaning Highland Utah
Orem
solar panel cleaning Orem Utah
Provo
window washing Provo Utah
American Fork is the clearest quick win — it's already named beside the 10 built cities in the homepage copy, so the page just closes a gap that's already being promised.
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TRACK 2
Solar Panel Article Pipeline
Seven articles scheduled for the next seven weeks, finally giving the company's top-priority service its own content cluster.
1
How Often Should You Clean Your Solar Panels in Utah?
2
Does Dirt on Solar Panels Really Hurt Energy Production?
3
Pigeon Proofing Solar Panels: What Utah Homeowners Need to Know
4
Critter Guards vs. Pigeon Netting: Which Is Right for You?
5
Signs Your Solar Panels Need Professional Cleaning
6
DIY vs. Professional Solar Panel Cleaning: What's the Risk?
7
How Snow and Winter Affect Solar Panel Performance in Utah
CLOSES A REAL GAP
All 4 existing posts are about gutters and windows. Solar panel cleaning is called out as the company's “first and most important priority” on the About section, yet has no blog support at all today.
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THE PLAN
Week by Week Roadmap
Week | City Page | Solar Article | Primary Article Keyword |
1 | American Fork | How Often Should You Clean Solar Panels? | how often to clean solar panels |
2 | Spanish Fork | Does Dirt Really Hurt Energy Production? | dirty solar panels energy loss |
3 | West Valley City | Pigeon Proofing Solar Panels Explained | pigeon proofing solar panels |
4 | Pleasant Grove | Critter Guards vs. Pigeon Netting | critter guard solar panels |
5 | Highland | Signs Your Solar Panels Need Cleaning | signs solar panels need cleaning |
6 | Orem | DIY vs. Professional Solar Panel Cleaning | diy solar panel cleaning risk |
7 | Provo | How Snow Affects Solar Panel Performance | snow solar panel performance Utah |
One city page and one solar panel article go live each week. Keyword terms are starting targets to confirm in research.
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QUALITY BAR
On-Page SEO Standards
Every page and article ships against the same checklist.
Unique page title with no colons or dashes (Wix SEO panel)
Custom meta description with a clear CTA
Single H1 and a structured H2 outline
Real neighborhood detail per city, like the existing Lehi page
Alt text added through the Wix Image SEO panel on every photo
Internal links pointing in and out
Article tagged and linked from the Blog index and relevant service page
One clear conversion action per page (Book Now)
New city pages added to the Service Areas menu and sitemap
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THE GLUE
Internal Linking and Topical Authority
Core Service Pages
Existing 10 City Pages
New Utah Valley Pages
Solar Panel Articles
LINKING RULES
City pages link up to the Solar Panel Cleaning, Pigeon Proofing, and Critter Guard pages
Solar articles link to the Solar Panel Cleaning page and the city pages they support
Service pages link out to the solar article that goes deeper
New Utah Valley pages cross-link to each other and to the existing 10-city cluster
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LOCAL FOUNDATION
Local SEO Signals for Utah Valley
Consistent NAP
Name, address, and phone identical on every page
City-Specific Copy
Real neighborhood references, matching the existing Lehi page's bar
Google Business Profile
Posts and service-area settings tied to each new city launch
Map and Directions
Embedded map for each new market
Reviews
Generate and feature reviews from each new city as jobs complete
Location Schema
LocalBusiness schema on every city page via Wix SEO settings
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TRACKING
Measuring Progress
Metrics we watch as pages and articles ship. No promised numbers, only real movement.
Keyword rankings for city and solar topic terms
Organic impressions and clicks in Search Console
Indexed page count as pages ship
Internal link coverage across the cluster
Book Now submissions attributable to organic traffic
REVIEW RHYTHM
WEEKLY
Ranking and indexing check
MONTHLY
Full performance review
SEO compounds over months. Early signals are impressions and indexing, with rankings and bookings following.
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WHAT COMES NEXT
Backlog Beyond Week 7
REMAINING BUILD ITEMS
Lindon and Cedar Hills city pages
Gutter cleaning seasonal checklist follow-up articles
Window cleaning cost guide for Utah homeowners
Solar panel cleaning before/after case study page
Commercial solar panel cleaning landing page
FAQ schema block on every service and city page
EXPANSION IDEAS
Build a Utah Valley hub page tying all the city pages together
Add before/after photo galleries to each service page
Layer in seasonal promos (spring gutter check, fall solar tune-up)
Pursue local backlinks from solar installers and HOA newsletters
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NEXT STEPS
Ready to Start Week 1
1
Confirm service capacity for the new Utah Valley markets
2
Lock the weekly publish slots
3
Begin the American Fork page and the Solar Panel Cleaning Frequency article
4
Stand up Search Console and rank tracking for the new city and article URLs
Seven weeks to a wider Utah Valley presence and a real solar panel content cluster
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