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Specialized Investment and Firms’ Boundaries: Evidence from Textual Analysis of Patents�Jan Bena Isil Erel �Daisy Wang Mike Weisbach �

November 2022

Kristoph Kleiner

Indiana University

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Key Result I: A Target Firm’s Patents become more similar (in non-common terms) to the Acquirer’s Patents after Acquisition

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Key Result II: Patent Similarity Increases Primarily among Vertically-Integrated Firms

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Vertical-Integrated Innovation Observations: 3,685

100 Completed Deals (Estimate)

12 Withdrawn (Estimate)

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Overview According to the Authors

Grossman-Hart-Moore Theory: When two firms enter a business relationship that requires substantial specialized ownership, they are likely to merge to avoid contracting challenges arising from potential hold-up problems

Simple Implication: The need to make specialized investment can provide a motive for acquisitions

Empirical Hypothesis: Merging firms’ investments should become more specialized to their respective relationships following the acquisition

This paper: We provide evidence that is consistent with this prediction

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My Questions for the Authors

Grossman-Hart-Moore Theory: When two firms entering a business relationship that requires substantial specialized ownership, they are likely to merge to avoid contracting challenges arising from potential hold-up problems

Simple Implication: The need to make specialized investment can provide a motive for acquisitions

Empirical Hypothesis: Merging firms’ investments should become more specialized to their respective relationships following the acquisition

This paper: We provide evidence that is consistent with this prediction

Question I: Are you providing evidence of Grossman-Hart-Moore?

My Answer: I don’t think so, I think you are testing Williamson (1975, 1979, 1985) and Benjamin Klein et al. (1978)

Question II: Should you focus on Grossman-Hart-Moore?

My Answer: Yes! It’s much more interesting

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Two theories of vertical integration

  • Transaction Cost Economics (TCE) approach of Williamson (1975, 1985)

  • Property Right Theory (PRT) approach of Grossman and Hart (1986) and Hart and Moore (1990).

  • Both approaches emphasize the importance of incomplete contracts and ex post opportunistic behavior (hold up) on ex ante relationship-specific investments.

  • But …
  • Williamson approach views vertical integration as a way of circumventing the potential holdup problems
    • Predicts vertical integration common when there is greater specificity and holdup is more costly
    • Vertical integration should enhance investments by all contracting parties

  • Hart approach focuses on the role of ownership of assets as a way of allocating residual rights of control
    • Both costs and the benefits of vertical integration in terms of ex ante investment incentives.
    • These costs and benefits decides whether integration occurs and who acquires who

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Review of Forward and Backward Integration

  • Forward Integration: buying part of the process that occurs after the company's manufacturing process.
    • a clothing manufacturer that typically sells its clothes to retail department stores; instead, opens its own retail locations.

  • Backward integration: buying part of the supply chain that occurs prior to the company's manufacturing process
    • A clothing manufacturer buying a textile company that produces the material for their clothing.

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Overview of Hart (1995)

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Two assets, a1 and a2, and two managers operating them, M1 and M2

Step 1: Suppose that M2, in combination with a2, supplies a widget to M1

Step 2: M1, in combination with a1, then uses this widget to produce output

Three possible ownership structures:

Proposition A: If assets a1 and a2 are independent, then non-integration is optimal.

Proposition B: If assets a1 and a2 are complementary, then integration is optimal.

Prop C: If M1's (M2's) human capital is essential, then type 1 (type 2) integration is optimal.

Prop D: If both M1's human capital and M2's human capital are essential, then all ownership structures are equally good.

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Testing Proposition C of Hart

  • If Customer’s human capital is essential, then customer purchases Supplier: Backward Integration
    • Why? Because we don’t want to reduce customer’s incentives, or have their human capital leave
  • If Supplier’s human capital is essential, then supplier purchases customer: Forward Integration
    • Why? Because we don’t want to reduce supplier’s incentives, or have their human capital leave

  • Testing these theories requires:
    1. Identifying whether the target is upstream or downstream to the acquirer
      • Fully available from Fresard, Hoberg and Phillips (2019)

2. Developing a measure of essential human capital

      • Possible from Patents

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Incorporating Direction into Patent Similarity

  • Authors follow Kelly, Papanikolaou, Seru, and Taddy (2020) to measure the similarity of patents between acquiring and target firms
    • Measures similarity in uncommon terms across both patents
    • Patents can become more similar because acquirer’s new patents are more similar to target, or vice-versa

  • My suggestion: Easy! Just incorporate direction into your patent similarity measure
    • If acquirer’s patents stay the same, and target firm’s patents become more similar to acquirer, then acquirer has the essential human capital
      • Hart Theory: Acquirer should be the customer and integration will be backward

    • If target’s patents stay the same, and acquirer firm’s patents become more similar to target, then target has the essential human capital
      • Hart Theory: Acquirer should be the supplier and integration will be forward

  • Including this simple test, should allow you to directly test Hart’s Theory (which in my view is less obvious and more interesting!)

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��Thank you for the chance to discuss, great to meet you all, and enjoy the conference!

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