Non-Profit Storytelling
Your Next Best Step
Has your non-profit told a story before?
1. Define your goal(s) for storytelling
No
Are you getting your desired results from your stories?
Yes
Do you really know your audience?
No
Are you message testing?
Start with audience research
No
Yes
Run different types of messaging and content tests
No
Way to go! Keep looking for your low hanging fruit and quick wins!
Yes
Focus on improving your copywriting
2. Get your foundation in place:
3. Set up your story collecting system
4. Write your stories
Yes
5. Share your stories