INKED REAL ESTATE

5-Week Digital Marketing Roadmap

A coordinated SEO and Google Ads plan to capture motivated mobile home sellers across our Oregon service areas.

Google Ads

SEO Service Pages

Selling Hub

GBP

Prepared by RunDigital

The Strategy at a Glance

We run two channels in parallel. Paid drives immediate leads; organic builds durable, compounding visibility.

GOOGLE ADS

Speed & Intent

• Puts us in front of high-intent sellers from day one
• Demolition campaign launches first to test message and economics
• Continuous optimization on keywords, conversions, and budget

SEO

Durability & Compounding

• Service-area and scenario pages earn free, recurring traffic
• Built around real seller intent and competitor content gaps
• Selling hub structures the site so Google ranks every scenario

The throughline: Ads buy us leads while we build the SEO engine. By week 5 the selling hub is taking shape and paid spend scales only where it's proven to convert.

1

WEEK 1

Launch & Foundation

GOOGLE ADS

• Finalize the demolition campaign and push it live
• Lock keyword strategy, audience demographics, and budget before launch

WHY Getting paid live first means leads start flowing immediately while organic builds in the background.

SEO

• Finish the Oak Grove service-area page targeting “sell my mobile home”
• Publish a blog post on a keyword found in the content gap vs. US Mobile Home Buyer, our top organic competitor in our core demographics

WHY Service-area pages capture local searchers; the gap blog targets demand our top competitor already ranks for but we don't.

2

WEEK 2

Measure & Plan the Hub

GOOGLE ADS

• Monitor initial campaign performance
• Track core metrics and confirm conversion tracking is firing correctly
• Review keyword strategy against early search-term data

WHY The first week of real data tells us whether the message, keywords, and tracking are sound before we spend further.

SEO

• Scope the selling hub: “We Buy Mobile Homes in Any Situation”
• Map the 7 scenario spokes and their keyword targets (cash, in-park, as-is, inherited, with land, foreclosure, landlord)
• Publish a second gap-driven blog post

WHY Architecting the hub before building means each page targets a distinct intent with no cannibalization, so Google ranks them separately.

The Selling Hub Architecture

HUB We Buy Mobile Homes in Any Situation

Primary: sell my mobile home · sell mobile home for cash · mobile home buyers Oregon

1

Sell for Cash

The core money page

sell mobile home for cash · cash for mobile homes

2

Mobile Home in a Park

Lot rent & park approval differ

sell mobile home in park · lot rent

3

Sell Fast / As-Is

Distressed & condition intent

sell mobile home as is · needs repairs

4

Inherited Home

Low-competition long-tail

sell inherited mobile home

5

Sell With Land

Different valuation & process

sell mobile home with land · on acreage

6

Avoid Foreclosure

High-conversion pain point

before foreclosure · behind on payments

7

Tired Landlord

Optional if we buy rentals

sell rental mobile home · with tenants

Each spoke links back to the hub and out to relevant service areas in one clean internal-linking structure.

3

WEEK 3

Iterate & Build

GOOGLE ADS

• Analyze demolition campaign data and iterate as needed
• Continue monitoring the original search campaign and adjust

WHY Two-plus weeks of data is enough to make confident bid, keyword, and creative changes rather than guessing.

SEO

• Build the first two hub pages: “sell mobile home for cash” and “sell a mobile home in a park”
• Monitor existing pages and revamp based on Google Search Console metrics

WHY Cash and in-park are the highest-intent, highest-volume scenarios, so they get built first for the fastest organic return.

4

WEEK 4

Optimize & Expand

GOOGLE BUSINESS PROFILE

• Full GBP audit
• Implement optimizations where needed (categories, services, photos, posts)

WHY GBP is the top local-pack ranking driver for service businesses and a free, high-intent lead source.

GOOGLE ADS

• Conversion testing
• Keyword audit
• Add relevant keywords; remove irrelevant ones Google auto-added

WHY Google's auto-added broad terms waste spend; pruning them concentrates budget on terms that convert.

SEO

• Build two more hub pages: “sell your mobile home fast / as-is” and “sell an inherited mobile home”
• Monitor existing pages and revamp per Search Console metrics

WHY Steady weekly publishing builds topical authority; as-is and inherited capture motivated, lower-competition sellers.

5

WEEK 5

Review & Scale

Performance review across all channels. The full-funnel checkpoint before we scale.

GOOGLE ADS

• Audit landing page and offer; optimize where needed
• Budget check-in: scale spend up where ads perform well
• If underperforming, scope the problem and make the needed changes

WHY Only scaling spend after proof of performance protects budget and maximizes return on every added dollar.

SEO

• Build two more hub pages: “sell a mobile home with land” and “avoid foreclosure / behind on payments”
• Continue monitoring and refining published pages

WHY With-land and foreclosure round out the hub's high-value scenarios, completing a structure Google can rank scenario by scenario.

Where We Land by Week 5

Two channels working together. One buys leads today; one builds an asset that pays off for years.

Proven Paid Channel

A demolition campaign tested, optimized, and scaled only where it converts.

A Live Selling Hub

Six of seven scenario pages published under one keyword-targeted structure.

Compounding Organic

Service-area and gap-driven content building authority and free traffic.

Optimized Local Presence

A fully audited Google Business Profile feeding the local pack.