The goal for 2022 and beyond is to expand the model to other countries and to free up the bottlenecks in marketing and delivery of the entrepreneur courses and experiences.

Customer Pathway

Intro

Another free entry point bringing in high qualified leads to various GU communities and courses daily. On an average a 5K registrations attracts over 100 calls and 50 purchases.

Master

classes

Global Summits

MicroCourseMicroSchool

Genius

Solutions

Upgrade

Workshop

Major Summits @ $xx x xx

Xx per masterclass

2 to 4 weeks @ $xx - $xx x (number)

12 Month �@ $xx x 15

Quarterly thematic summits with world class speakers. The pre-summit high energy free event attracts 20,000 entrepreneurs and investors who then buy tickets for the summit.

These courses attract 400+ (200 for MS and 200 for MC) for a 4 week course. MC valued at $xx and MS valued at $xx. On an average each MS has a potential to generate $xxK through upsells.

Partnerships

Premium

High level VIP programs that have a DIWY and DIFY offerings where you work 1-1 with expert faculty and coaches.

Our entrepreneur community is guided and mentored by over 2,500 faculty members and 500 community leaders in the top 100 innovative cities in the world. We do this through 3 levels for partnership.

12 months @ $xxK - $xxK x 30

Summit

Free

GeniusU assessments are the entry point for all GeniusU followers. The assessments direct Ella to the right pathway as soon as she completes the test.

Assessments

xx new entrepreneurs / mth

Grad Team

crisis.geniusu.com/geniusaccelerator/

The Impact Meter

crisis.geniusu.com/geniusaccelerator/

5 Step Value Cycle Delivery

crisis.geniusu.com/geniusaccelerator/

crisis.geniusu.com/geniusaccelerator/

Your Value Cycle

Your Results will be Determined by the Quality of Your Followers & Community

Where will Your Followers Come From?

What Tools Will You Be Using in Your Value Cycle?

crisis.geniusu.com/geniusaccelerator/

crisis.geniusu.com/geniusaccelerator/

Example of a Value Cycle

Engage

Convert

Close

Your Customer Pathway from F>C>P>C

How many Followers do you need to ENGAGE to convert into Community?

​

How many Community Members do you need to CONVERT into Prospects?

​

How many Prospects do you need to CLOSE into Clients?

​

What is the Average REVENUE per client that you need to generate?

Think About Your Targets, Set Them, Measure Them.

How To Set Your Metrics

*BEGIN WITH THE END IN MIND*

​

Revenues & Customers

• What is your revenue target for the quarter / year?
• What is your estimated average revenue per customer?
• How many customers would need to pay you the average revenue rate for you to reach your target?

​

Prospects

• How many prospects would need to show interest in buying your product/service?
• How many conversations / calls would you need to have in order to convert prospects?
• What would your prospect > customer conversion % be?

How To Set Your Metrics

Community Members

• In order for you to generate prospects, how many community members would have to give you their time? (Time = Reading your emails, engaging with your content, attending your webinars, etc)
• How many of those community members would you have to convert with an experience in order for them to become a prospect?
• What would your community > prospect conversion % be?

​

Fans / Followers

• You need to grab attention if you want people to give you their time. How many people’s attention would you need to grab in order to get a few of them to give you their time?
• What would your follower > community engagement % be?

Setting Your Targets (Example)

20% ENGAGEMENT

15% CONVERSION

10% CLOSE RATE

Metrics Example: How to Make $20,000

​