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Z I L L O W

TEAM SHAO OUS THE MONEY

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DEDICATED TO EMPOWERING CUSTOMERS

WITH THE DATA AND RESOURCES NECESSARY

TO HELP THEM FIND THEIR DREAM HOME.

VALUE PROPOSITION

Find an Agent

Financial Tools

Real Estate

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Value Proposition

SERVICES

- Zillow.com and mobile app

- Real Estate Service

- Zestimate

- 46% of Real Estate Online

- 75% are Mobile Users

- Median home buyer age is 36

- Redfin: Offers a rebate on

housing commission

- Realtor.com: High

accuracy of data

Zillow is the leading real estate and rental marketplace dedicated to empowering consumers with data, inspiration and knowledge around the place they call home, and connecting them with the best local professionals who can help.

MARKET

COMPETITION

ASHLEY!!!

Zillow’s vision is to empower consumers with data, inspiration and knowledge, and so we believe that enhancing the website and mobile application would be beneficial in the long run.

Zillow’s key services are their website and mobile application, it is through these platforms that they offer their service as a middleman between the homebuyer and the leasing agent. We believe that Zillow is a Market Creator as they bring the buyer and the seller together, and because of that, we can see why Zillow has such a vision statement listed above.

A focus in Zillow’s vision is in “empowering their consumers with data” and a tool provided that follows this statement is Zestimate. It allows the homebuyer to look at the historical pricing of the houses which help give them a better idea of the location’s value.

Right now, Zillow has acquired 46% of the real estate online market, with 75% mobile users. Their median age is 36 years old but they are definitely expecting more millennials in the market as they have just released realestate.com last year, which is subsidary of Zillow targeted to homebuyers who are ready to purchase and finance for a house, it is targeted to Millenials buying houses and there are clearer financing options and more houses catered to that demographic.

Finally, their biggest competition right now is Redfin and Realtor.

Redfin.com is very similar to Zillow in a sense that they provide you options to rent, buy or sell and when you select an area, it’s just a cluster of information. Like Zillow, but we are hoping to refine some of Zillow’s features that seem to be a drawback for both companies.

Realtor.com is _ run by the National Association of Realtors. The information on this website is very current but doesn’t have nearly the amount of features as Zillow. Which makes it a good sidekick to using Zillow but can’t be used as the main source of real estate search.

Market notes:

75% mobile users=32 million

160 million monthly users

Homebuyers < 37 yrs old = TARGET AUDIENCE = AKA NEW HOMEOWNERS!

Competition: Realtor.com gets its info directly from MLSs (multiple listing services)

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BUSINESS MODEL

Ad Sales to

Property Management Companies

(Advertising Revenue Model)

Ad Sales to Mortgage Lenders

(Advertising Revenue Model)

Premier Services for

Real Estate Agents

(Freemium Revenue Model)

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Ashley

The three main streams of Revenue for Zillow are two advertising revenue models, through ad sales to property management companies and also to mortgage lenders. Zillow uses consumer data to advertise to the property management companies so that they will have a better idea of what kind of housing to push to the consumers and they sell ad sales to mortgage lenders because they work closely with financing companies as a key service for the Zestimate tool.

Finally, an interesting model is also their freemium revenue model. Traditionally, it is free to buy or sell a house, but for real estate agents who would want to be in a more advantageous position, Zillow chargers $10 a month for its premier agent website services. This includes things such as free premium designs, integrated listing search and a domain name. These targeted ads help agents get new clients who are buying or selling homes, as well as increase visibility of the listings.

Possible Alternative:

The three main streams of revenue for Zillow are two advertising models with ad sales to property management companies and mortgage lenders. Their third model is a freemium model where Zillow charges $10 a month for Premier Agent Program for access to premium website designs, integrated listing search and a domain name which gives these agents increased visibility on Zillow.

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SWOT ANALYSIS

S T R E N G T H S

W E A K N E S S E S

O P P O R T U N I T I E S

T H R E A T S

- Big market share

- More than 175 million average monthly unique users

- Strong following on mobile

- Variety of real estate and financial services

- Experienced workforce

- Huge existing houses networks

- Generational shift of Millennials

- Growing Economy

- New technology available to extend service

- Rentals market

- Negative operating margins

- Uses 3rd party data collectors

- Inaccurate data

- Growing Competitors: Realtor.com, Redfin

- Government regulations (Taxes on houses)

- Housing Bubble and Price Correction

- Short-term advertising deals

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THE PROBLEM

FIRST-TIME HOME BUYERS ARE

OFTEN OVERWHELMED BY

THE SHEER NUMBER OF OPTIONS.

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47%

OF FIRST-TIME HOME BUYERS ARE UNDER 36

STATISTICS

FIRST-TIME BUYERS REPRESENT

OF THE MARKET

66%

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THE APP

PLATFORM

PRICE

USERS

SYSTEMS

HOW?

iOS, Android and Amazon

Free

Home filtering algorithm

Make the app more approachable and personalized to new buyers

Young home buyers [Generation X and Millennials]

*

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LIFESTYLE QUIZ

MOCK-UP SCREENS

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LIFESTYLE QUIZ

MOCK-UP SCREENS

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LIFESTYLE QUIZ

MOCK-UP SCREENS

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IMPLEMENTATION

Have volunteers demo the quiz

Make tweaks accordingly

Release final draft to public

Promote the quiz on the Zillow website and app

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MEASURING SUCCESS

NUMBER OF DOWNLOADS

USER GROWTH RATE

USER SURVEY

AN INCREASE OF 35% IN DOWNLOADS AFTER IMPLEMENTING THE QUIZ

INCREASE IN ACTIVE NUMBER OF USERS ON THE APP

GAINING DIRECT FEEDBACK FROM USERS

NUMBER OF QUIZ TAKERS

55% OF APP USERS TAKING THE QUIZ

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THE FUTURE

- POPULARITY AMONG YOUNGER GENERATIONS

- MORE RETURNING USERS

- WILL REMAIN RELEVANT FOR AT LEAST ANOTHER 10 YEARS

- SETS US APART FROM OUR COMPETITORS

- PROJECTED INCREASE IN…

> MARKET SHARES

> LOYAL CUSTOMERS

> AD IMPRESSIONS

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CONCLUSION

INCREASE THE POPULARITY OF THE APP

BY MAKING HOME HUNTING MORE APPROACHABLE FOR NEW HOME BUYERS

- GROWTH IN OUR FIRST-TIME HOMEBUYER CUSTOMER BASE

- MORE VALUABLE TO ADVERTISERS

- INCREASED PROFIT

- MORE DATA ON OUR CUSTOMERS

THE GOAL

THE RESULTS

QUESTIONS?