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The Warzone Invitational

Where Gamers Come Together

Brought to you by: Button Mash Studios

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Team Members

Brendan Bakshiyev

Project Manager

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Event Summary

A 3 day Video game streamer tournament with the main goal is to bring all streamers and their fans together from various games all from the comfort of your own home by live broadcasting on Twitch

Includes:

  • Big and small time streamers from both PC and Console (Xbox, Playstation)
  • 3 of the largest streamers commentating the whole three days
  • Q&A Sessions between matches

All streamers will compete over of the course of 3 days for cash prize of $100,000

  • Teams of Four that will play together in all 3 days unless eliminated from the tournament
  • Consists of 150 Players total for the battle royale section
  • Will Then Consist of 24 players (Top 8 teams left after day 2) for esports style matches

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This Years Featured Game...

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This Years Featured Game

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What Is Call Of Duty Warzone?

Call of Duty: Warzone is a free-to-play battle royale video game released on March 10, 2020, for PlayStation 4, PlayStation 5, Xbox One, Xbox Series X/S, and Microsoft Windows.

In October of 2020, that more than 80 million players had downloaded Call of Duty: Warzone.

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Where will this be Streamed?

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SWOT Analysis

Strengths

  • Streamers big and small will bring multiple viewers international and national, Community based

Weakness

  • Event is focused on one game instead of multiple making target market very specific

Opportunities

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  • Allows viewers from other games to tune in for free and be apart of a community they have never seen before. Can host similar events for games all sizes in future

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Threats

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  • Chance of cyber attack during stream, Warzone isn't popular anymore by time of event thus lower viewership

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Our Target Audience

Ages 16-24 and 25-34

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Our Competitors: Mixer

Strengths

Uses Technology thats lets streamers interact with viewers easier and technology that can swap screens automatically instead of manually like Twitch

Weakness

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Subscriptions to channels are $3 more ($8) to Twitchs $5, much less popular

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Registration

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When it comes to streamers registering for the event they must fill out a google form that will be posted on our website and social media platforms along with our commentators

Requirements:

  • Have 100 Hours minimum logged
  • 1000 career eliminations
  • At least 50 wins
  • A positive KD ratio at or above 1.50 (15 Eliminations/10 deaths=1.50 KD)

Fans don’t need to register for this event in order to watch on Twitch its free!

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Technology Requirements

Streamers participating in the tournament will have to stream their POV on their own channels so commentators can tune into their streams to commentate their gameplay from their perspective

  • Streamers will need the following:
    • Camera
    • Software to Broadcast
    • PC or Console (Depends for what you register)
    • Microphone
    • Controller or Mouse & Keyboard

Viewers simply just need a device to watch the stream on

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Event Date

June 18th - June 20th

(2021)

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Gantt Chart

June

W1

W2

W3

W4

May

W1

W2

W3

W4

April

W1

W2

W3

W4

March

W1

W2

W3

W4

Reach out to Commentators to recruit for event

Registration Forms will be put on our website,social media, and Commentators social media. Each confirmed registration will be announce to keep fans informed

Social Media Campaign will begin

Day of event send out purchased merch and stream goes live

Reach out to possible sponsors to increase budget, and Registration will close

LOREM

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Day Of Schedule

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Commentators will introduce the event and give a run down for the day

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3:30pm

Friday June 18th

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Broadcast will start

3pm

After Each match commentators will answer questions handpicked from stream moderators and will show highlights from each match (each match is a hour)

5pm

Tournament Starts

4pm

Day end commenters will go over standings after day 1

7pm

Commentators will introduce the event and give a run down for the day before and go over standings and highlights

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3:30pm

Saturday June 19th (same as day 1)

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Broadcast will start

3pm

After each match commentators will answer questions handpicked from stream moderators and will show highlights from each match (each match is a hour)

5pm

Tournament Starts

4pm

Day end commenters will go over standings after day 2

7pm

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Game one will start (Each Match 20min)

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2pm

Sunday June 20th

Broadcast will start and Commentators will introduce the event and give a run down for the day before and go over standings and highlights and who will playing in the multiplayer tournament

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1pm

Final Match begins (Top 2 Teams)

4:15pm

Match 3 starts (Top 4 teams)

3:15pm

Winners will be decided Prize money awarded and a post game interview will take place. Event ends

4:35pm

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Catering Details

  • In order for us to keep our viewers and commentators well fed we decided to work with uber eats and provide discounted prices on your delivery if you order during our event by creating a discount code named “BUTTON MASH” (15%) this specialized code will be put on screen at the beginning of the stream

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Our Commentators

Nickmercs

TimtheTatMan

Dr. Disrespect

Twitch Followers: 5,503,071

Subscribers: 68,145

Average Viewers: 49,732

Twitch Followers: 4,450,000

Subscribers: 50,333

Average Viewers: 21,517

Twitch Followers: 6,437,930

Subscribers: 56,915

Average Viewers: 36,431

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Why These Guys?

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Revenue

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Twitch Sub Package (Revenue)

Spend 5 Dollars a month and subscribe to our channel

What are the perks of subscribing?:

  • Your question will be picked ahead of other questions during Q&A (if it's appropriate)
  • Free shipping if you order merch and a 10% discount
  • Exclusive Twitch chat emotes

Why sub at all if I can watch for free?:

  • Subbing to our channel can help fund other community based gaming events with streamers from your other favorite games not just Call of Duty (League Of Legends, Dota and more!)

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Donations

Viewers have the option of donating to the stream during the tournament for a chance to have their question answered.

Depending on how much is donated determines the chance of having your question answered Example:

  • $100 or more Guaranteed or High Chance
  • $50 or more Good chance
  • $25 or more Moderate Chance
  • $0-$10 low chance

(These aren’t fixed costs) Each time someone donates a image will appear on screen with your username and the amount donated.

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Our Merch

  • Hoodies $30
  • Hats $10
  • T-Shirts $15
  • Phone Cases $10

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Strategy

Social Media

Post on all social media Platforms weekly providing new information, registration forms, and streamers that were added to the event

Commentators

Commenters will inform their viewers on their Youtube channel intros, Twitch streams, and their social media profiles constantly and have them wear merch during event

Increases Twitch Subs and Viewers

Increase Subs and viewers by bringing in big time streamers into the tournament thus increasing Subs and viewers based of their name alone

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Social Media

Marketing

Commentators

With gaming being technology based social media will play a big part so we will promote and provide information on our event weekly on these platforms

We believe that our commentators will give us the edge in getting our event into the eyes of fans. They announce on their Youtube, Streams,and Social Media

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Sponsors

$10,000

$10,000

$10,000

$10,000

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Budget

  • Prize Money 100,000 Total:
  • Broadcast Team 5000 $181,000
  • Social Media 1500
  • Cyber Security 0 (provided by Twitch)
  • Moderators 1000
  • Commentators 75,000

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Predicted Reach

We Predicted that with the addition of commentators popularity on twitch we predict we will reach a viewership of:

50,000-100,000 viewers each day worldwide ($0.75*50,000=$37,500)

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Donations of up to $50,000 across the 3 days

Reach about 20,000 Subscribers by events end ($5.00*20,000=$100,000)

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Sell $5,000 worth of inventory of our merch

Total Sales Revenue:

$192,500+

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Legal

To ensure that this event runs smoothly without any complications we will make sure to follow Twitch Terms of Service guidelines during our livestream in order to host events like this in future

https://www.twitch.tv/p/en/legal/terms-of-service/#8-user-content

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Post Event

A few days after the event our video editors will post videos on our YouTube Channel of compilations of all of the following:

  • Funniest Moments
  • Best Plays of each day
  • The Multiplayer tournament final Match

We will also post a poll on Twitter asking which game would our fans prefer to see next

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THANKS!

Do you have any questions?

Buttonmashl@gmail.com

+237-576-7939

buttonmashstudios.com

CREDITS: This presentation template was created by Slidesgo, including icons by Flaticon, and infographics & images by Freepik.

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