WORLD CITIZENS
SARAH AYEYEMI
ABOUT WORLD CITIZENS
World Citizen is an international non-governmental organization that provides assistance to nearly 500,000 Africans each year, with services that include everything from operating homeless shelters, creating health centres and conducting disaster relief to providing support for the community in need.
Clothing donations are distributed amongst African communities in need with accepted donations on all kinds of clothing donations, including men’s, women’s and children’s clothes and accessories. They also accept monetary donations
For clothings, donation can be made at a drop-off center near you, or by scheduling a pick-up while monetary donations can be made using Paypal or deposit into organisation account.
Cash donations are used for transporting clothing donations to communities in need and also providing relief materials.
World Citizens App is created to allow smooth donations of monetary or clothing items.
The product:
World Citizens is a mobile application that allows users donate clothes. World citizen is an application that allows and controls donation of clothes across countries in Africa.
This is a product app for World Citizens, a non-governmental organisation
WORLD CITIZENS
Problem Statement:
Statistics shows that in 2021, there are 490 million people in Africa living in extreme poverty, or 36% of the total population.
World Citizens is on a mission to fight poverty and improve the standard of living in Africa by providing one of the basics necessities “Clothing”.
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Goal: To clothe 1 million people in Africa at the end of 2022.
PRODUCT STRATEGY
PRODUCT ROADMAP
Product Vision: Platform ensuring smooth donations (both monetary and clothing items) and bridging the gap between donors and beneficiaries across Africa.
Goal 1: Secure Authentication/ authorisation
Epic: Sign-Up/sign-in, login/logout, password verification, two step- verification, password update, password retrieval, sign-in with google.
Goal 2: Decision making
Epic: Donation choice (clothes or money), campaign/projects, drop-off or pick-up, flutter or paypal
Goal 3: Successful transaction
Epic: Payment option, payment processing, cloth donation received
User research: summary
Qualitative User research was the type of research done, where I asked questions about their experience and response to donations.
The link below is the list of questions
Understanding
the user
Sarah-Ayeyemi-World-citizens-Capstone
Product
Metrics
North Star Metric
Number of donations made
Bearing in mind that World Citizens is an NGO that focuses majorly on improving the standard of living of Africans through donations, We want to be able to achieve easy donations both in cash and clothes.
The REACH and ACTIVATION metrics would be used in measuring products success.
REACH
The reach metric will be used to measure the success of app, based on how many donations are made
ACTIVATION
The activation metric would be used to measure individual feature success
Process.
PRODUCT STAKEHOLDERS
Product Prioritisation: MoSCoW
COULD HAVE
03
SHOULD HAVE
02
MUST HAVE
01
WON’T HAVE
04
Thank you!
Sarah Ayeyemi
World Citizens