New Member Information Deck
The Premier Scaling & Exit Prep Community�for SaaS CEOs & Founders
Our goal is to build the world’s best SaaS CEO & founder growth mastermind community with over 1,000 SaaS CEOs & Founders supporting each other in building and exiting great businesses.
Our Goal
Among our first 530 members, we have $3B in Member ARR, an average of $6M per company
$3.1 Billion in Member ARR
As of Apr 2025
What is SaasRise?
The premier community for SaaS CEOs & Founders with $1M-$100M in ARR where we support each other with growth, scaling, systems, and exiting
Member Directory
Member Chat & Forum
WhatsApp & Slack Group
Mastermind Calls
SaaS Growth Library
Courses
Partner Discounts
Web and Mobile app
Optional Coaching & Exit Advisory
Members-Only Community Platform
5 Optional CEO & Founder Mastermind Calls Per Week
All members with $1M-$100M in ARR
Monthly Members-Only Webinars
On growth, scaling, capital, and exiting
Founded by �Ryan Allis�CEO & Co-Founder of iContact
Ryan built iContact as CEO/Co-Founder for ten years from startup to $50M in annual revenue, #81 on the INC 500 list, and an exit for $169M to a publicly traded company (Vocus, now Cision). At iContact, he raised over $50M in venture capital (including $15M in secondary capital), and $5M in debt-capital.
Since the exit, Ryan has earned an MBA from Harvard Business School and been a SaaS CEO Growth coach to the CEOs of Seamless.ai, Tatango, Pipeline, Revenue Accelerator, Datalyse, Clearstream, YouCanBookMe, Retreaver, RXNT, and many more growing SaaS firms ranging in size from $5M to $160M in annual revenue. Ryan personally hosts each mastermind session. He is the go-to SaaS CEO Growth & Exit coach for firms with $5M to $100M in ARR.
Private Groups By Revenue Stage
$1M-$5M: 305 members�$5M to $10M: 62 members
$10M to $25M: 29 members
$25M-$50M: 15 members
$50M+: 7 members
Learn from SaaS CEOs & Founders who are similar sizes and larger. Average member ARR is $7M.
Members By Revenue Band
As of Jan 2025
Experienced SaaS CEOs & Founders Who Support Your Growth
SaasRise Members by
Software Category
AI
As of April 2025
Customer Success
Cybersecurity
Data
DevTools
Ecom
EdTech
Enterprise
ERP
HealthTech
HR Tech
IoT
LegalTech
MarTech
PropTech
SMB
Travel
Vertical SaaS
B2B
Service Provider
B2C
78
192
27
22
16
41
15
27
22
60
16
16
35
13
8
83
21
32
36
12
79
FinTech
43
Investor/Acquirer
11
GovTech
13
Logistics/SCM
17
Marketplaces
20
Hear From Some of Our Members
Hear From More of Our Members
Active Member-Only Slack Group
To Support Each Other
Members-Only
WhatsApp Group & Chat
Post your questions in the Slack group, member chat, discussion forum, or WhatsApp group
The Tactics That Scale Revenue
We spend a lot of time talking about the nuances of customer acquisition and revenue growth – and on everything needed to successfully exit
CAC-Based Digital Advertising Campaigns
Ad Tracking
Retargeting
Lookalike Audiences
Custom Audience Matching
AI Driven Outbound Email
Personalized AI Video
Meta, LinkedIn, Google, Bing, YouTube Advertising
B2B Software Review Sites
Scaling Up SDRs & AE Teams
Revenue-Based Financing
Equity Financing
Getting the Right M&A Advisor
Like EO, YPO, or Vistage
But better…
SaasRise is tailored to the specific expertise of scaling growth-focused SaaS companies��Ensuring you get the exact knowledge your need to get to the next level rather than generic advice
Weekly mastermind calls are optional for members. Come when you are able.
Come knowing your unit economics like ARPU, ACV, Churn, LTV, & CAC
Different topics each week provides variety of learning.
We ask all members to keep confidential what is shared.
Join at the designated time on Zoom. Please keep your video on.
We’ll do short intros and then anyone can bring a topic or challenge to the group (10 mins per topic)
Focus on helping the other members as much as you can.
We tend to focus on sales and marketing, capital raising, systems building, and exiting.
How We Do
CEO & Founder
Masterminds
Our Team at SaasRise
www.saasrise.com
Our team is made up of experienced B2B SaaS company builders, former investment bankers, a Harvard MBA, and a Wharton MBA – and we have the relationships to help you prepare and connect you with the right firms to help you execute a successful SaaS exit whether you’re at $1M ARR or $100M ARR
Ryan Allis�$169M SaaS Exit
Harvard MBA
Salman Hatta
Former i-banker
Wharton MBA
David Trachsel
Paid Ads Expert
For B2B SaaS
Lee Radloff
Sales Expert
For B2B SaaS
CEO
Member Success
Head of Growth
Head of Sales
Delivery Support Team
www.saasrise.com
Joe McVeen�Head of Marketing�joe@saasrise.com
Nic Cogill�Sales Lead�nic@saasrise.com
Michelle Tabares�Administrative Asst.�michelle@hive.org
We Often Go Into the Specifics of…
Unit Economics
Paid Advertising
Sales Team Comp
Outbound Sales
Scaling Operations
Sales & Marketing
Ad Scaling Support
Content Marketing
Investor Management
Exit Prep & Execution
SaasRise Members With $50M+ ARR
SaasRise Members With $10M-$50M ARR
SaasRise Members With $5M-$10M ARR
Graduates of the B2B SaaS Growth Program
www.saasrise.com
What SaasRise Offers
www.saasrise.com
What SaasRise Offers - Member Services
Exit & Growth Advisory Consulting
Done-For-You SaaS Growth System Implementation
1:1 CEO Coaching
SaaS Growth System Program (4 mos.)
SaaS Scaling Newsletter
CEO/Founder Community Membership
Free
$197/mo
$5k/mo
$20k/mo
$30k/mo
$30k�/mo
Member-Only Services
How SaasRise works
Private members-only WhatsApp group and Slack Channel focused on helping each other and making trusted recommendations
Weekly content on all aspects of scaling up a SaaS company and preparing for exit
$197/mo SaaS CEO & Founder membership community with directory, forums, videos, and growth content
Three optional weekly online mastermind calls for members
Optional 1:1 growth coaching and digital ads management services
Annual members-only conference in Charlotte every September
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2
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The SaasRise
Mobile App for iOS & Android
Our Six Pillars
The Six Areas Of Business We Work With You On
5
SALES
CAPITAL
6
UNIT �ECONOMICS
3
2
TEAM
PRODUCT
1
MARKETING
4
IT’S TIME TO UPGRADE YOUR SIX SAAS PILLARS
WITH THE SUPPORT OF THE COMMUNITY
Growth Library
To Help You Scale MRR and Prepare for a Successful Exit
In-Depth Case Studies
Showing you exactly what worked, with templates, examples, roadmaps
Access to the SaaS Growth Course
The top online course on scaling a SaaS firm by SaasRise & iContact Founder Ryan Allis
Partners & Member-Only Discounts
Member only discounts and trusted recommendations for the best tools and service providers
Lead Generation
Outbound Email
Ad Tracking
Affiliate Software
AI Personalized Video�Newsletter Tools
M&A Advisory
Revenue Based Financing
Cybersecurity & Compliance
The Four Stages of SaaS: Startup to Exit
The Core Tools of the SaaS Growth System
www.saasrise.com
Build Your ABM Lead List
Local Biz Leads
Ecom Leads
1
Venture Leads
Outbound Marketing
2
Matched Audience �& Retargeting Ads
3
B2B Leads
Vertical B2B Leads
Data Enrichment
AI Video Email
Ringless VM Drops
Outbound Email
LinkedIn Outreach
The 9 Steps to the Full SaaS Growth System
www.saasrise.com
Build ABM Lead List
1
Install Ad Tracking Tool
2
Paid Search Ads
5
Matched Audience Ads
4
Content Boosting Ads
7
Review Site Ads
8
Outbound Prospecting
9
Retargeting Ads
3
Lookalike/Predictive Ads
6
The Ten Areas We Coach SaaS CEO In
UI/UX, Customer Experience, Retention
CAC-Based Customer Acquisition Scaling
Structuring the Best Sale, Post-sale Integration, Post-sale Life
Financial Planning, Auditing, Hiring an Investment Bank
Creating an Effective & World Class Board of Directors
Identifying Right VC Firms at Each Stage, Round Structuring
Outbound & Inbound, Sales Compensation
Recruiting & Retaining World Class Executives
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5
6
POST-EXIT
BOARD LEADERSHIP
CAPITAL STACK
CULTURE
SALES TEAM SCALING
EXEC TEAM RECRUITING
9
EXIT PREP
Deeper Why, Attracting Purpose-Driven Teams
KPIs, Org Structure, Dashboards, Retention
4
TEAM MANAGEMENT
2
CUSTOMER SCALING
1
PRODUCT
Membership Cost
Apply now at www.saasrise.com
How to Sell Your SaaS Firm Depends on Your ARR
$0M
$100M
$250M+
$3M
$5M
$10M
ARR
$25M
$50M
List on a marketplace
Boutique Software M&A Advisor/Acquirer
Software Focused M&A Advisor
Large Deal M&A Advisor
SaasRise Exit Consulting Services
SaasRise offers exit consulting to SaaS firms with $3M to $100M in ARR — designed to help prepare your company for a successful exit, reach out to the right investment bankers, optimize your offers, and increase the chances of a successful transaction. If we can be of assistance, please reach out to ryan@saasrise.com.
With Ryan Allis & David Trachsel
The 16 Week Done-With-You Program
Member�Results
www.saasrise.com
AI Personalized Outbound Results
www.saasrise.com
Actual Ad Campaign Results - Member A
www.saasrise.com
Increased overall company lead volume by 151%
From 0 to 82 leads per week from ads within 8 weeks
Actual Ad Campaign Results - Member B
www.saasrise.com
From 1600 to 5000 clicks per week
From ad campaigns
From 6 to 63 new customers per week from ads
Actual Ad Campaign Results - Member C
www.saasrise.com
Increased demos per week from ads by 91%
Increased leads per week from ads by 65%
FOR SAAS CEOs & FOUNDERS WITH $1M-$100M IN ARR
THE SAAS GROWTH�COMMUNITY
APPLY TO JOIN US AT WWW.SAASRISE.COM
The Premier Scaling & Exiting Community �for SaaS CEOs & Founders