AI-Powered Data Analysis
Insights and Actions for Email, Video and SEO
Presentation Title
Subtitle
Month, #, Year
Report
Analysis
Idea
Action!
AI and GA4
High-skill GA4 user
Report
Analysis
Idea
Impact!
AI and GA4
Low-skill GA4 user
Report
Analysis
Idea
Impact!
AI and GA4
High-skill AI user
Report
Analysis
Idea
Impact!
AI and GA4
Low-skill AI user
Report
Analysis
Idea
Impact!
AI and GA4
High-skill GA4 / AI user
Report
Analysis
Idea
Impact!
AI and GA4
Before you start uploading data…
Check your policies and legal agreements
Go to Settings & Beta
Turn this on…
Start your prompts from here
Now you’ve got the upload button!
Optimize titles for CTR in SERPS
Site-wide SEO analysis (GSC, GA4)
Include only blog URLs
Exclude branded queries
Exclude URLs with no clicks
EXPORT
We don’t care about this data…
EXPORT
Title tags and URLs in one report
Prompt
It’s got it…
Prompt
Check the file
What do we think of these recommendations?
Estimate the traffic impact
Around 700 clicks / month
Suggest internal links
Connect the best cheese to the best mousetraps
It categorizes all the articles into topics
High traffic pages link to �high engagement pages �on the same topics!
Prompt gives it
two criteria
On-page SEO edits based on GSC data
Improving the relevance of a specific page
Include only one URL
Exclude branded queries
EXPORT
Prompt
It’s got it…
Prompt
Check it
Prompt
Paste in the content of the page
It starts to analyze
The Prompt:�
What do you think?
How about these?
Which topics for which channels?
Ask for channel-specific recommendations (GA4)
Customize the report
Add the metrics that relate to content performance
Big date range
Dimension
Secondary dimension
Create a filter to just include the blog content
EXPORT
Delete these useless rows
This is what a
struggling AI looks like…
Use some Clean Up Prompts
Prompt
Channels
It suggests which would work in each channel
Ask it for new article topics
What do the top articles
have in common?
Recommendations for new articles with those traits
It’s best recommendation
Outline for the article…
source:
Or use a Persona Prompt
AI and GA4
Social Media Engagement Analysis
Let AI analyze your top performing social posts
LinkedIn Analytics
ctrl+c…
ctrl+v…
Unstructured data
Ask the AI for help…
Download
Manual clean up
It does more cleanup
Give it the file
Prompt
Analysis
Text analysis
Ask it to categorize
Social posts on which topics get the most engagement?
These get the most comments
These get the most shares
Full funnel campaign analysis
Combine data from the ESP and GA4
Email Metrics vs. Website Metrics
Engagement
rate
Average
engagement time
AI and GA4
Full-Funnel Email Metrics
Engagement
rate
Average
engagement time
AI-generated
Combined Report
AI and GA4
EXPORT
Big date range
Report: Traffic acquisition
Dimension: Session campaign
Secondary dimension: Date
Date range: same as ESP report
Filter: source medium contains “email”
EXPORT
Prompt it to
merge the datasets
GA4 Data
ESP Data
No real insights yet...
Prompt it with a role.
Try a Long Shot Prompt
AI and GA4
Benchmark performance
by topic
Use the utm_content parameter�and you won’t need it to categorize
Insights that combine �ESP and GA4 data
Correlations between topics and performance across the entire funnel
Recommendations
Prompt
More Strategy Prompts
Predicted performance
Campaign timing analysis
Have AI correlate dates, days and seasonality
Report: Traffic acquisition
Dimension: Session campaign
Secondary dimension: Date
Filter: source medium contains “newsletter”
Average engagement and conversion rates for months and days
source: 2024 Marketing Forecast
Chris Penn has other ideas for email timing
source: 2024 Marketing Forecast
Conversion rates of specific articles
Which articles are inspiring visitors to subscribe?
Visitors can subscribe from any article.
AI and GA4
First, let’s customize our Pages and screens report
Keep it simple.
Now add a filter…
…so you’re just looking
at the blog posts
EXPORT
(call it traffic.csv)
Now you’ve got your traffic data!
Add a filter to your Pages and screens report to show just your email signup thank you page
Add secondary dimension to this report…
…showing the “Page Referrer”
These are the posts visitors were reading just before the subscribed
EXPORT
(call it conversions.csv)
Now you’ve got your conversion data!
You don’t need these rows.
Clean up the data.
Let’s check out this new file…
Looks pretty good!
These are the articles from which visitors are most likely to subscribe
Video Performance Analysis
Let’s give it YouTube data
Click on “Advanced Mode”
Go to Channel Analytics
Use a nice long date range
Add a bunch of metrics
EXPORT
Give it a role and
ask it to categorize
The correlation between topics and engagement!
Much better!
Collect everything.�Connect everything.
Thank you.
Reach out anytime.
Andy Crestodina
Co-founder / CMO
773.353.8301
andy@orbitmedia.com
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