Digital Audit
1- Social Media
Insights
MOM insights
Month over month growth
A key of performance for all digital platforms and how it's growing based on compared numbers over past and current time.
Insights
MOM insights
| Aug-20 | Sep-20 | Oct-20 | | MoM Growth |
7289 | 11924 | 16656 | 64% | 40% | |
140 | 256 | 360 | 83% | 41% | |
4 | 8 | 8 | 100% | 0% | |
YouTube | 1 | 2 | 10 | 100% | 400% |
| Aug-20 | Sep-20 | Oct-20 | | MoM Growth |
Messages | 57 | 41 | 124 | 222 | 202% |
FB leads | 152 | 676 | 436 | 1264 | -36% |
website Form | 167 | 48 | 28 | 243 | -42% |
Paid Search | 0 | 164 | 55 | | -66% |
Leads Generated by Source
Marketing Reach by Channel
Insights
MOM insights
Insights
MOM insights
Insights
- Social Audit
Audience
Last 90 Days
Audience
Where are my fans?
Egypt
13,925
Saudi Arabia
1,388
United Arab Emirates
915
Kuwait
291
Qatar
52
Last 90 Days
Engagement FB
46
Posts
over Aug 01 – Oct 31, 2020
46
vs Posts
over May 01 – Jul 31, 2020
6
Posts change
Aug 01 – Oct 31, 2020 vs May 01 – Jul 31, 2020
40
Posts growth
Aug 01 – Oct 31, 2020 vs May 01 – Jul 31, 2020
6.6667
Engagement FB
Posts
over Aug 01 – Oct 31, 2020
46
vs Posts
over May 01 – Jul 31, 2020
6
Posts change
Aug 01 – Oct 31, 2020 vs May 01 – Jul 31, 2020
40
Posts growth
Aug 01 – Oct 31, 2020 vs May 01 – Jul 31, 2020
6.6667
Posts per day
over Aug 01 – Oct 31, 2020
0.5
vs Posts per day
over May 01 – Jul 31, 2020
0.07
Posts per day change
Aug 01 – Oct 31, 2020 vs May 01 – Jul 31, 2020
0.43
Posts per day growth
Aug 01 – Oct 31, 2020 vs May 01 – Jul 31, 2020
666.67%
Engagement FB
Total engagement
over Previous month
14,756
vs Total engagement
over Sep 01–30, 2020
17,544
Total engagement change
Previous month vs Sep 01–30, 2020
-2,788
Total engagement growth
Previous month vs Sep 01–30, 2020
-15.89%
Last 90 Days
October Insights
Insights
- Social Audit
Last 90 Days
Engagement Instagram
Total engagement
29
vs Total engagement
75
Last 30 days vs Sep 04 – Oct 03, 2020
Engagement Stories
leads
Total leads | Cost
Local leads | International
CPL | Campaigns
Leads Cost & Number
Cost
Number
2199
12K $
leads
221 | Messages
| Aug-20 | Sep-20 | Oct-20 | | MoM Growth |
Messages | 57 | 41 | 124 | 222 | 202% |
leads
Visit to Lead %
Sep-20 5%
Oct-20 25%
MoM Growth 278%
Leads Classification
Local
International
Campaigns
Campaigns: Leads
2- Google & Website
Site Audit ( Search console - SEO)
Insights
Site Audit
Avg. Page Load Time (sec)
7.29
Source: Google speed Lighthouse Test
Site Audit (Traffic/ Visits)
Insights
Campaigns: SEM Campaigns
Clicks | Impressions | CTR | Avg. CPC | Cost | Conversions | View-through conv. | Cost / conv. | Conv. rate |
3799 | 621016 | 0.69% | 6.18 | 29708.77 | 158 | | 263.7 | 7.84% |
3-COMPETITIVE ANALYSIS
Social Audit
COMPETITIVE ANALYSIS
Posts no per month , Engagement , MOM - Eng\rate
Page likes growth
3.60%
Social Audit
COMPETITIVE ANALYSIS
Posts no per month , Engagement , MOM - Eng\rate
Engagement | Eng. rate | Reactions | Shares | Comments |
159 | 35.57 | 114 | 18 | 27 |
Social Audit
COMPETITIVE ANALYSIS
Post types | Posts | Posts/day | Engagement/post | Engagement rate |
Video | 24 | 0.27 | 852 | 190.72 |
Photo | 19 | 0.21 | 74.58 | 16.7 |
Link | 5 | 0.06 | 59.6 | 13.34 |
COMPETITIVE ANALYSIS
Page likes
Aug 31
36,141
Sep 30
36,239
Oct 31
36,320
Page likes change
81%
Page likes growth
0.22%
COMPETITIVE ANALYSIS
Engagement | Reactions | Shares | Comments | Eng. rate |
91 | 82 | 18 | 6 | 25.05 |
COMPETITIVE ANALYSIS
Post types | Posts | Posts/day | Engagement/post | Engagement rate |
Video | 5 | 0.06 | 145.6 | 40.07 |
Photo | 12 | 0.13 | 117.33 | 32.29 |
Link | 2 | 0.02 | 160 | 44.04 |
Status | 1 | 0.01 | 2 | 0.55 |
Crisis management
violation lead generations ads policy
lead generation ads need special permission for real estate and housing service, when we target overseases market. So we have to be more careful using this category of ads .
5- Notes & Recommendations
Avg. Page Load Time (sec) 7.29 Instead 3.1
THANK YOU