FORECASTING for
WP BUSINESS GROWTH
Jason Knill
@jasonpknill
Delivering on the WordPress Brand Promise: Democratizing Publishing
Thanks Flavia Devetag
We Must Deliver.
Our Way. With every Teammate
The Action items you’re going to take away
1
The starting line of
Forecasting
Action Items
Forecasting is not luck
Forecasting is building understanding
2
Creating a Foundation:�Questions and Ratios
�
Action Items
Start with questions and get curious
Focus on Ratios�Work the ratios. The model will come.
Daily data collection. Regular Review. �Change over time.
4 Ratios:
....and the Bundle
It’s happening throughout our team
Risk requires understanding. Understanding builds buy-in
3
Trigger points
For making decisions & hiring
Action Items
So, when to hire that first person?
You need to build confidence in your forecasting models- then hire and hire more
4
Versioning your Forecasts
Action Items
Versioning your Forecasts
is all about working the Ratios
Present challenge: Subscribers and Churn, not Free downloads
The Finance Sheets I most rely on day-day
.
Crave Curiosity and be playful
Participate, Work, Repeat
.
Jason Knill
Thank You
Head of Finance
@jasonpknill