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Tools to Build a Better Event Website

12/3/2024

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Agenda

  • Intro to Event Websites
  • Color Palette Generators
  • Canva for Images & Graphics
  • AI for Copy

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Intro to Event

Websites

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About

Event Websites

Intro

  • Automatically created for all RunSignup, TicketSignup, and GiveSignup events
  • Initially created with a simple template including key information.
  • Customize the colors, logo, images, and content
  • System pages created for enabled features like Donate, Photos, and Results
  • Add unlimited additional pages and organize with menus
  • Easy Website Builder
  • Free!

Today’s webinar will look at outside tools you can use to enhance your website.

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Getting Started

With Your Website

Intro

  • RunSignup & GiveSignup events (registration) have to Toggle Websites V2 on
    • Nearing the end of Beta
    • Can toggle back and forth anytime
  • Recommended: disabling Cover Page and moving all to Website Builder

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Website Website Builder/Cover Page

Event Website V2 Website Settings/Website Builder

Event Website V2 Website Settings/Website Builder

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DEMO

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Intro

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Website Basics

Small updates every event should make…

  • Add your logo
  • Customize your Color Scheme
  • Add a Homepage Banner

Website Event Theme

Website Event Theme

Website Event Theme

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What’s Possible…

Intro

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Color Palette Generators

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Free Color Palettes Generators

Tips for Choosing Colors

Color Palette Generators

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  • Adobe Color
  • Canva
  • Coolors
  • Start with your logo
  • Pick 3-5 main colors
  • Think about accessibility

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Canva for Images & Graphics

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RunSignup Templates

Canva for Images & Graphics

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  • Logos
  • Homepage Banner
  • Page Banners
  • 2-Column
  • Section Header

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Creating a Logo

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Canva for Images & Graphics

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  • Considerations when creating a logo:
    • Race theme
    • Keep it simple
    • Stick to a limited color palette
    • Include race name
    • Choose an easy-to-read font

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Logo Template

Canva for Images & Graphics

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Homepage Banners

Canva for Images & Graphics

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Page Banners

Canva for Images & Graphics

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2-Column

Canva for Images & Graphics

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Section Header

Canva for Images & Graphics

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Using Canva for Sizing

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Canva for Images & Graphics

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  • RunSignup website images
  • Social Media
  • Print Materials

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Canva Tips & Tricks

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Canva for Images & Graphics

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Canva Create a design Custom size Create new design

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Canva Tips & Tricks

Canva for Images & Graphics

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  • Color Picker
  • Filters
  • Borders

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Canva Tips & Tricks

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Canva for Images & Graphics

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  • Image Transparency Tool
  • Elements Tool

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Canva Options

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Canva for Images & Graphics

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Al for Copy

Canva for Images & Graphics

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How to Use AI

AI for Copy

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DO

  • Run descriptions for your event, giveaway, etc., through an AI generator for suggestions.
  • Use AI to help organize and format your information in a more appealing way.
  • Use AI for more interesting and appealing word choices.

DON’T

  • Add AI generated copy without reading and editing it.
  • Let creative wording hinder the readability of your content.

AI is for improvement, not creation.

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Free

AI Tools

AI for Copy

Most AI tools for writing and updating copy have paid tiers, but the free tier is generally adequate for this use-case.

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  • Chat GPT
  • Google Gemini
  • Copy.ai/tools
    • More structured tools

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Bonus Press Release Generator: https://newswriter.ai/.

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Recommended

Prompts

Starting Prompt

AI for Copy

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If you don’t like your first result, try rewriting your prompt!

  • Make description more fun and engaging
  • Make this language less formal (or more formal)
  • Update the formatting to make this more readable
  • Make this description more concise
  • Create a sense of urgency

Iterate on your results - if you like part (but not all) of the output, try again with an adjusted prompt. Combine parts of multiple outputs for the best results.

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Prompt 1:

More Fun And Engaging

More Fun and Engaging

AI for Copy

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  • Improvements:
    • Leans into the spring/flowers theme
    • Fun headers
    • Strong call to action at the end
  • Caution:
    • Is “Sprint” how you want to market your fun run?
    • Packet pickup description is confusing for walkers

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Prompt 2:

Less Formal

Less Formal

AI for Copy

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  • Improvements:
    • More personal tone
  • Caution:
    • Kind of bland and nondescript

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Prompt 3:

Make Formatting More Readable

Readable Formatting

AI for Copy

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  • Improvements:
    • Bolding and additional bullet points for emphasis
  • Caution:
    • Stripped out personality and

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Prompt 4:

More Concise

More Concise

AI for Copy

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  • Improvements:
    • Just the facts
  • Caution:
    • No strong call to action at the end
    • No focus on the strengths of the event

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Prompt 5:

More Urgent

More Urgent

AI for Copy

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  • Improvements:
    • Why you should sign up
    • Multiple reminders and links to sign up
  • Caution:
    • Long for your main website description

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The Final

Combining the Best of Each

AI for Copy

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Header from “Readable Formatting”

Tagline from “Fun and Engaging”

Main Description from “Concise”

Header from “Fun and Engaging”

Schedule from “More Concise”

Why from “More �Urgent”

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Thank You For Joining Us Today

For more information, visit us online at:�givesignup.org • runsignup.com • ticketsignup.io