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STUDENT WORKBOOK

From Overwhelmed to Connected - A college course designed to link YOU to your professional network on LinkedIn

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WELCOME

Here at The New College Perspective we love what we do! We created LinkU Launchpad to help college students find success on LinkedIn! Each video, lesson and quiz was created with you in mind!

Questions: hello@thenewcollegemindset.com

ABOUT US

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DAY 1- Welcome To LinkU Launchpad

Videos To Watch

Worksheets To Complete

Homework/ Tasks To Complete

Meet Your Instructor

Your LinkU Launchpad Course Pledge

A Brief History Of LinkedIn

Why College Students Need To Be On LinkedIn

Discovering Your “Linkedin Why” Part 1

“LinkedIn Why” Worksheet

Discovering Your “Linkedin Why” Part 2

“LinkedIn Why” Worksheet

Discovering Your “Linkedin Why” Part 3

“LinkedIn Why” Worksheet

Time for feedback!

Make sure to screenshot your before LinkedIn profile

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VS

LinkedIn

Instagram/Facebook/ TikTok, etc

Connect with people to build your network.

Connect with people that you know

Strict on who you accept

Connect with people that are experts in the field that you want to get into.

You do not need to know the people that you want to connect with.

Never needed to work with them in the past

Connect with people that you want to learn from.

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Notes/ Reflection

What did you learn today?

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DAY 2- Building Your LinkedIn Profile

Videos To Watch

Worksheet To Complete

Homework/ Task To Complete

Your LinkedIn Mindset Matters

Mastering Your LinkedIn Platform Basics

Choosing The Right LinkedIn Profile Picture

Set Up Your Profile Picture

Creating A Captivating LinkedIn Profile Banner

Live Demo: Designing Your Profile Banner

Set Up Your Profile Banner

Setting Your Custom URL & Location

Update Your URL & Location

Crafting A LinkedIn Headline

Headline Worksheet

Live Demo: Crafting Your LinkedIn Headline Together

Update Your Headline on LinkedIn

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AI Prompt to use: “I am interested in (helping people) [what you want to do] and am currently studying [Your Major]. What entry-level job titles would you suggest that I could get right out of college?”

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Prompt to use with Chat GPT or Gemini: “I would like to apply for these types of jobs. What keywords should I include so that my LinkedIn profile is selected during a Boolean search by recruiters? Separate the keywords by Soft Skills, Hard Skills and Tech Skills.”

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AI prompt: “Based on the information discussed in this session, please rank order the top keywords since I am trying to land a job as a ________. Make sure to include tech skills and hard skills.”

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Job Title | Keyword | Keyword | Keyword |

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Job Title | Keyword | Keyword | Keyword |Achievement | Achievement | Achievement |

AI Prompt: “This is my LinkedIn headline – can you create a value proposition statement under LinkedIn’s character limit?”

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Job Title | Keyword | Keyword | Keyword |Achievement | Achievement | Achievement | Value Proposition

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Notes/ Reflection

What did you learn today?

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DAY 3- Build & Engage On LinkedIn With Confidence

Videos To Watch

Worksheets To Complete

Homework/ Tasks To Complete

Writing a Compelling About Section

About Section Worksheet

Live Demo: About Section Breakdown

Set Up Your About Section

LinkedIn Encouragement: You’re Off to a Strong Start!

Your Experience, Education & Volunteer Section

Experience/Volunteer Worksheet

Live Demo: Experience, Education & Volunteer Section

Set Up Your Experience, Volunteer Section

Your Skills, Recommendation, Awards & Featured Section

Skills/Recommendation/Featured/Awards Worksheet

Live Demo- Your Skills, Recommendation, Awards & Featured Section

Set Up Your Skills, Recommendation, Awards and Feature Section

Celebrate Your LinkedIn WIN

Time For Feedback!

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Prompt:

Create a LinkedIn “About” section in the 1st person that includes:

  • “Who I am now: [ Insert your answer]”
  • “My passions and skills: [Insert your answer]”
  • “My experience: [Insert your answer]”

Use bullet points if helpful. Keep it professional but let my personality come through. Include these keywords: [ insert keywords].

Highlight leadership, experience, key projects, and any relevant data or metrics.

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Here is an AI prompt to assist: “I am an environmental engineering student over the summer I (insert what you did try to use data). Can you draft using the XYZ method OR STAR method some sample language. Make sure to also use bullets.”

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Email template: Greetings [name], My name is [name] and I am a student in your [class name]. I am currently building my LinkedIn profile. Would you be willing to endorse me on LinkedIn for [skill], [skill] and write a short recommendation about [specific experience]? Here is a sample of the proposed recommendation language below. Feel feel to edit as necessary. Thank you.

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Sample Recommendation Language: Example Linkedin Recommendation request: “Possible text (please add or take away as needed.) "I had the pleasure of working with [Student Name] in my [Course Name] class, where they demonstrated exceptional leadership and communication skills during our Environmental Clean-Up Day project. As the self-appointed class leader, [Student Name] successfully coordinated our team of students, developing comprehensive action plans while fostering an inclusive environment where every member felt valued and motivated. Their outstanding communication abilities were evident in how they facilitated productive meetings, clearly articulated project goals, and adapted strategies in real-time when challenges arose. What impressed me most was their collaborative approach—actively listening to diverse perspectives, incorporating feedback, and recognizing individual contributions, which resulted in exceeding our initial environmental impact objectives. [Student Name]'s combination of analytical thinking, leadership capabilities, and genuine passion for environmental sustainability makes them an ideal candidate for environmental engineering roles.”

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Notes/ Reflection

What did you learn today?

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DAY 4- Unlocking Career Opportunities

Videos To Watch

Worksheets To Complete

Homework/ Tasks To Complete

Engaging on LinkedIn With Confidence

Connection & Follow Request (Part 1)

Connection & Follow Request (Part 2)

Complete the 10 connection/follow/join document

Connection & Follow Request DEMO

Make 30 connection/follow/join requests over the week

Make a post on LinkedIn saying that you are starting LinkU Launchpad! (optional)

Resharing & Commenting on LinkedIn

Review the SPARK document

Complete 1-2 reshares without a comment on LinkedIn

Live Demo: Commenting on Linkedin

Make 2-3 comments on LinkedIn using the SPARK Method

Posting on LinkedIn

Review the GROW Sheet

Make 1 post on LinkedIn using the GROW method

  • Topics can include something related to what you have learned in school, something about your internship, something about a resource you are using in school

Posting on Linkedin and Resharing Demo

Direct Message

Direct Message Worksheet

Send one direct message requisition an informational interview from someone in your field.

PILOT Method (Way to be on Linkedin 20 minutes 2-3 days a week)

Review the PILOT Method Document

Try out the PILOT Method at least one time

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VS

LinkedIn

Instagram/Facebook/ TikTok, etc

Connect with people to build your network.

Connect with people that you know

Strict on who you accept

Connect with people that are experts in the field that you want to get into.

You do not need to know the people that you want to connect with.

Never needed to work with them in the past

Connect with people that you want to learn from.

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The SPARK LinkedIn Commenting Method: College Edition

Share

Contribute data, discoveries, perspectives, or resources

Example: Check out this article of X I found it insightful because

Propose

Offer thoughtful solutions to problems discussed

Example: In class today we talked about this strategy being a helpful way to overcome x.

Ask

Pose meaningful questions that advance the conversation

Example: What are your thoughts on how this could relate to x? How do you believe this impacts x?

Relate

Make introductions or connect ideas to your experiences

Example: This is a great perspective. @ name of person may find this helpful.

Kindness

Offer genuine compliments and supportive feedback

Example: I thought this was such a great post because....

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The GROW Framework for Posts

Gems

Share/Post valuable resources readings and helpful insights from your field. Post articles, events, or tools you find helpful.

Recap

Updates on your accomplishments and career-related activities (conferences, events, etc.) Post about classes, projects, and what you're learning.

Outreach

Ask question. Ask for help or seek insights from professionals in your network. Questions show that you are engaged.

Wisdom

Share motivational content and encouragement

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Excited to share a fantastic resource I recently discovered!

I came across this article on [Article Topic/Title] from [Source/Publication], and it really resonated with me. [Link to Article]

What struck me most was [Specific Insight or Takeaway]. In my own experience with [Related Project/Experience], I've found that [Your Personal Connection/Application].

This article provides a valuable framework for [Benefit/Application], and I believe it could be incredibly helpful for anyone working in [Your Field/Industry].

Have you encountered similar resources? I'd love to hear about them in the comments!

#ResourceSharing #Learning #IndustryInsights #[RelevantHashtag]

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  • Can you tell me about your career path and how you got to your current position?
  • What does a typical day or week look like in your role?
  • What do you enjoy most and least about your job?
  • What skills, experiences, or education do you think are most important for success in your field?
  • What advice would you give to a college student interested in entering this industry?

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1. Connecting with Alumni (or someone in your field)

Hi [Name],

I'm currently a [your major] student at [your school], and I came across your profile while exploring career paths in [industry]. I’d love to connect and learn a bit about your journey, if you're open to it!

2. Asking for an Informational Interview

Hi [Name],

I really admire your work at [Company Name], especially your role in [specific project/area]. As someone hoping to grow in this field, I’d be grateful for 15 minutes of your time to ask a few questions about your path and any advice you might have for a student like me.

3. Following Up After a Networking Event

Hi [Name],

It was great meeting you at [event name]! I really enjoyed our chat about [something specific]. I’d love to stay in touch and learn more about your work at [Company Name]—especially how you got started.

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4. Reaching Out to a Recruiter

Hi [Name],

I’m a [year] student studying [major] and recently came across [Company Name]. I’m really interested in [specific internship/job role] and would love to hear if there are any upcoming opportunities for students like me. Thanks for your time!

5. Reaching Out After Seeing Their Post

Hi [Name],

I just saw your post on [topic] and really appreciated your perspective, especially the part about [specific detail]. As a student trying to break into this space, I’d love to learn more about how you approach [topic].

6. Asking for a Referral (after building rapport)

Hi [Name],

I’ve really appreciated our conversations and your insight into [Company]. I just saw a posting for [job/internship title] and was wondering if you’d feel comfortable referring me, or sharing advice on how to stand out in the application process.

7. Connecting with a Guest Speaker or Panelist

Hi [Name],

I attended your session at [event/class/panel], and really appreciated your thoughts on [specific point]. It gave me a lot to think about as a student interested in [topic]. Would love to connect and follow your work!

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READ/ LEARN

[] Purpose: Read/ Learn

[] Interact: Read Feed, Groups, Notifications

[] Learn: Ask yourself what have I learned?

[] Output: Share something you learned.

[] Takeaway: Did you find anything useful for your job or internship goals?

CONNECT

MESSAGE

POST

SHARE/ RE-SHARE

[] Purpose: Share/ ReShare

[] Interact: Read Feed, Groups, Notifications

[] Learn: Ask yourself what have I learned?

[] Output: Share or Re Share something

[] Takeaway: Did you find anything useful for your job or internship goals?

COMMENT

[] Purpose: Comment

[] Interact: Read Feed, Groups, Notifications

[] Learn: Ask yourself what have I learned?

[] Output: Make 2 comments (SPARK method)

[] Takeaway: Did you find anything useful for your job or internship goals?

[] Purpose: Post

[] Interact: Read Feed, Groups, Notifications

[] Learn: Ask yourself what have I learned?

[] Output: Make 1 Post (GROW Method)

[] Takeaway: Did you find anything useful for your job or internship goals?

[] Purpose: Connect

[] Interact: Read Feed, Groups, Notifications

[] Learn: Ask yourself what have I learned?

[] Output: Connect with 2-4 people

[] Takeaway: Did you find anything useful for your job or internship goals?

[] Purpose: Message

[] Interact: Read Feed, Groups, Notifications

[] Learn: Ask yourself what have I learned?

[] Output: Send one message to a contact

[] Takeaway: Did you find anything useful for your job or internship goals?

Select One Purpose For Each 20 Minute LinkedIn Session

The LinkedIn PILOT METHOD

*Recommend you are on the platform 2-3 days a week. Review your Career Goals.

[] Monday [] Tuesday [] Wednesday [] Thursday [] Friday

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SPARK METHOD- COMMENT EASILY ON LINKEDIN

[] Share: Data, discoveries, perspectives, or resources

[] Propose: Offer thoughtful solutions to problems discussed

[] Ask: Pose meaningful questions

[] Relate: Make introductions @ or connect ideas to your experiences

[] Kindness: Offer genuine compliments and supportive feedback

GROW METHOD- POST EASILY ON LINKEDIN

[] Gems: Share readings and helpful insights from your field, recent assignments or team projects.

[] Recap: Updates on accomplishments and takeaways from career-activities (conferences, events, guest speakers etc.) *photos

[] Outreach: Ask network for help or seek their insights

[] Wisdom: Share motivational content and encouragement

LINKEDIN CAREER & LEARNING GOALS

  1. Write 2-3 job titles you hope to get by graduation?
  2. Topics you hope to learn while on Linkedin that are related to your field? You can list additional topics not related to your field.
  3. Write down your dream job.

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DAY 5- Confidently Use LinkedIn As A College Student

Videos To Watch

Worksheet To Complete

Homework/ Task To Complete

Walkthrough To Apply To A Career Opportunity On LinkedIn (Part 1)

  • Write down using this worksheet 10 people related to your job or internship goals
  • Connect with 10-20 people from that list on LinkedIn
  • Make an engaging comment on a post related to your job/internship goals from above. Make sure to update this worksheet
  • Complete your journal activity

Walkthrough To Apply To A Career Opportunity On LinkedIn (Part 2)

  • Send out 2-3 informational interview request. Refer to your worksheet.

Walkthrough To Apply To A Career Opportunity On LinkedIn (Part 3)

Best Practices to find a career opportunities (Part 1)

Review Best Practices Document

Best Practices to find a career opportunities (Part 2)

Select 1-2 best practices and apply it to your LinkedIn profile

Best Practices to find an Internship

Conclusion

Post on LinkedIn that you completed the course! Submit for your certificate!

Time For Feedback

Make 10 additional connection/follow/join requests (optional)

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(write here)

(write here)

(write here)

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(write here)

(write here)

(write here)

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Hi [Alumni Name],

I hope this message finds you well. My name is [Your Name], and I'm currently a [Year] student at [University] studying [Your Major].

While browsing LinkedIn, I noticed you're a fellow [University] graduate now working at [Company Name].

I'm very interested in pursuing a career in [industry/role] after graduation, and I'd love to learn more about your experience at [Company Name].

Would you be willing to connect for a brief 15-20 minute informational interview? I'm particularly curious about your career path since graduating and any insights you might have about working in this field. Thank you for considering my request. I understand you're busy, so I appreciate any time you can spare.

Best regards,

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  • Can you tell me about your career path and how you got to your current position?
  • What does a typical day or week look like in your role?
  • What do you enjoy most and least about your job?
  • What skills, experiences, or education do you think are most important for success in your field?
  • What advice would you give to a college student interested in entering this industry?

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Hi I’m (name),

I’m a (environmental engineer -insert role) and I recently saw that you posted a role (insert job title) and (url or job number). I’m super passionate about working at (insert company) and wanted to reach out to flag my application and wanted to connect if there is any interest in my profile.

Best,

Name

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Hi [Name],

I hope this message finds you well! I'm a college student at [Your University] currently searching for job opportunities as I [prepare to graduate/look for summer work/etc.].

I've heard that LinkedIn Premium can be a game-changer for job seekers, allowing for direct messaging to recruiters, seeing who's viewed my profile, and accessing detailed salary insights. I understand LinkedIn offers a referral program where members can share a code for two free months of Premium.

If you happen to have a referral code available, I would greatly appreciate it! I plan to use this time to optimize my profile, connect with industry professionals, and apply for positions in [your field]. Having Premium access would really help me make the most of my job search during this critical time.

Thank you for considering, and I completely understand if you're unable to share a code. Either way, I appreciate your time!

Best regards,

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Hi [Alumni Name],

I hope this message finds you well. My name is [Your Name], and I'm currently a [Year] student at [University] studying [Your Major].

While browsing LinkedIn, I noticed you're a fellow [University] graduate now working at [Company Name].

I'm very interested in pursuing a career in [industry/role] after graduation, and I'd love to learn more about your experience at [Company Name].

Would you be willing to connect for a brief 15-20 minute informational interview? I'm particularly curious about your career path since graduating and any insights you might have about working in this field. Thank you for considering my request. I understand you're busy, so I appreciate any time you can spare.

Best regards,

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  • Can you tell me about your career path and how you got to your current position?
  • What does a typical day or week look like in your role?
  • What do you enjoy most and least about your job?
  • What skills, experiences, or education do you think are most important for success in your field?
  • What advice would you give to a college student interested in entering this industry?

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📢 INTERNSHIP SEARCH ALERT 📢

I'm actively seeking a [FIELD] internship opportunity where I can apply my skills in [X SPECIFIC SKILLS]!

As a [YEAR] student at [UNIVERSITY] majoring in [MAJOR], I'm passionate about [SPECIFIC AREA OF INTEREST] and eager to gain hands-on experience in [SPECIFIC TYPE OF WORK].

My background includes:

• [RELEVANT COURSEWORK/PROJECT]

• [RELEVANT SKILL/EXPERIENCE]

• [RELEVANT SKILL/EXPERIENCE]

I’d love to connect with professionals in the [FIELD] industry to learn more about potential opportunities and gather insights about working in this space.

If you or someone in your network is open to a quick chat, I would greatly appreciate the chance to learn from your experience!

#OpenToWork #[FIELD]Internship #[UNIVERSITY] #[RELEVANT HASHTAGS]

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BONUS

Videos To Watch

Worksheet To Complete

Homework/ Task To Complete

BONUS- Using Linkedin To Succeed In Your Internship

BONUS- How to Avoid LinkedIn SCAMS

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STUDENT WORKBOOK

From Overwhelmed to Connected - A college course designed to link YOU to your professional network on LinkedIn