How can you test features of
your solution early on to bring
it to market more quickly?
DT Course - Track 2
Setting the Scene
Research
Ideation
Test and Loop
Implementation
Setting the Scene
Research
Ideation
Test and Loop
Implementation
Visualise your idea
Who needs to be involved in the successful utilisation of my product or service?
How will it work?
Visualise your idea
People
Objects
Location
Interactions
You Are
Here
The journey of your user
Think about the key moments your customer must go through
in order to engage with your concept.
Identifying pressing challenges
Identify moments connected to your concept that you want to test.
Problems are complex and often have a variety of causes and effects.
What causes people to need�my product or service?
What will be the effect of my solution on the�people and community I am designing it for?
Practical
Tip!
Let’s prototype!
Prototypes are not finished products and can take many forms.�Prototypes focus on the core, practical aspects of your idea.
Let’s prototype!
Test with your team or customer base and get crucial feedback on your solution.
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Have your customers’ needs and wishes in mind.
Practical
Tip!
The most important thing at this stage is to show the main form �and function of your solution so you can easily test it and get feedback.
Practical
Tip!
User testing
Test your solution in a real life setting.
You will get critical input on your prototype from your users.
You Are
Here
The biggest challenge with user testing is learning how to ask good questions�that get you the information you need.
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Practical
Tip!
Break concepts up when you’re asking the�questions and put them back together when�you’re analyzing the results.�
Avoid asking leading questions to your customers
Practical
Tip!
Fail forward
Design thinking is not a linear process. It is a cycle where you create, test, ideate and repeat.
Fail forward
Designers do not see failure or feedback as a negative experience.
These moments are key learning experiences that help greatly in improving a concept.
‘fail forward’
mindset
Key takeaways
1. You have a clear challenge and customer journey
Key takeaways
2. You save time and money by gathering feedback from the customer early in the process
Key takeaways
3. You are better able to visualise your idea and identify gaps by building an early prototype.
Key takeaways
4. You can create a more relevant product or service�by building on the feedback you receive during user testing
Key takeaways
5. Your final product or service will be more user-centred �and market-ready as a result of continuous customer engagement
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Take this self-evaluation quiz.
Quiz!
What’s Next?
You can now proceed on to your learning journey that includes:
What’s Next?
Mindset exercise
What’s Next?
Introduction to Amira, an entrepreneur and design thinker
What’s Next?
Step-by-step learning journey, including ready-to-use tools and practical guidance
Thank you!