Storytelling
What’s the story of your product/business/you?
Agenda
About me
Act 0
Act I
Act II
Act III
Born & raised in India.
CS major.
Masters from CMU
Product Manager in the Bay Area for over a decade.
eBay, startups, Yelp, Meta/Instagram
(today) Apart from my day job, I help small and medium businesses w/ business growth. Support minority groups (women, immigrant) build presence
(future) Coach, advise and gain more control of my time
Goals for today
Help you think about your story
Help you identify the elements that make up your story
Lion King
Frame the problem for the audience.
Quantify the scope of the problem and connect it to your audience.
20XX | 20XX | 20XX | 20XX |
Story Elements
[1] Main characters: Simba, Mufasa, Scar, Pride Lands
[2] Setting: African Savannah
[3] Plot: Simba’s journey to be the rightful king of Pride Lands
[4] Conflict: Scar’s takeover
[5] Theme/underlying emotional draw: Personal discovery, purpose,
[6] Resolution/Solution: Simba takes over and the Circle of Life continues
“Make me care…”
Andrew Stanton, the clues to a great story. (Youtube)
Your Story
Main characters ====>
Setting ====>
Plot ====>
Conflict ====>
Theme ====>
Resolution ====>
Customers, investors, team members
Market, competitors, landscape
Value proposition / Promise
Problems
Vision, Mission
Solution
ZOX
LIQUID DEATH
LUPII
Questions?
Pitch templates
Let me know your feedback on this session! I would appreciate it :)
https://soundarya569284.typeform.com/to/txCTRQRD