#NAUGivingDay 2022 Toolkit
Spread the word about #NAUGivingDay
with messages, graphics and sample posts
Table of Contents
About NAU Giving Day 1
Things to Know 2
Contacts 3
Messaging and Tips 4
Changemaker Quiz 5
Images 6-9
Animated Gif Stickers 10
Zoom Backgrounds 11
Pre-Giving Day 12-13
Day-of Posts 14-15
Personal Accounts 16-17
FAQs 18-22
Social Media Challenge 23-24
About NAU Giving Day
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Together, we can build upon the Lumberjack experience and share it with the future. Together, we are #NAUStrong. Together, we are Lumberjacks.
On April 13, 2022, Lumberjacks will come together to show their support for the university they love and the programs they’re passionate about.
Spread the word about #NAUGivingDay. In this toolkit you’ll find messages, graphics and sample posts to share with your audience.
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Things to Know
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Make sure to use #NAUGivingDay in all your social media posts. This spreads the messages of the day and allows us to see and share content.
Main hashtag: #NAUGivingDay
Secondary hashtags: #WeAreLumberjacks #NAUStrong #AxeOfKindness
Facebook main accounts: /NAUAlumni, /NAUFlagstaff
Twitter: @NAUalumni, @NAU
Instagram: @NAUAlumni, @NAUFlagstaff
Website: givingday.foundationnau.org
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Contacts
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Megan Gray:
Megan.Gray@nau.edu (General questions, website)
Maria DeCabooter:
Maria.DeCabooter@nau.edu (Social Media)
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Messaging and Tips
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Not sure what to post for #NAUGivingDay? Use the messages below as a starting point and tailor them to make them your own. Short on time? You can still spread the word by copying and pasting the below messages or sharing or retweeting posts from NAU or NAU Alumni accounts.
Sharing Giving Day content from NAU pages helps increase awareness and is an easy way to spread the word with just one click.
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What kind of a changemaker are you?
Changemaker Quiz
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Want to make a difference but don't know where to start? �Take this quiz & we'll recommend a fund to support.
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Share your pride
Images
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Images
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Facebook Frames
Use our Facebook frame templates on your profile pictures to show your Lumberjack pride and celebration of NAU Giving Day. 🔎 Search Northern Arizona University
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Images
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Images
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Animated Gif Stickers
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To add on Instagram or Snapchat stories
🔎 Search NAUGivingDay for animated Giving Day assets
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Zoom Backgrounds
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NAU Statewide Zoom Backgrounds
Pre-Giving Day
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Looking for the right day to give back and help build NAU's future? That day: 04-13-2022. #NAUGivingDay
A 24-hour celebration of Lumberjack Spirit. Turn one Axe of Kindness into 365 days of impact: bit.ly/GivingDayNAU
Save the date: Wednesday, April 13 is #NAUGivingDay. Help us kick axe by supporting [School/unit/program]: bit.ly/GivingDayNAU
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Pre-Giving Day
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Soon … you’ll have a chance to shape NAU's future.
#NAUGivingDay #AxeOfKindness
Lumberjack Life = the best life 🌲🏔 Share why you l💙ve NAU and give back on April 13th 👉 bit.ly/GivingDayNAU #NAUGivingDay
April 13th is #NAUGivingDay. Support [College/School/Unit] and leave a comment about the impact NAU had on you: bit.ly/GivingDayNAU
What kind of changemaker are you? Take our quiz & find a fund to support: bit.ly/NAUChangemakerQuiz #NAUGivingDay
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Day-of Posts
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Together, we can build upon the Lumberjack experience and share it with the future. Together, we are #NAUStrong. Together, we are Lumberjacks.
The future of NAU is bigger than any one person. Make a gift today 👉 bit.ly/GivingDayNAU #NAUGivingDay
Lumberjacks take care of each other. Today, share the NAU experience: bit.ly/GivingDayNAU
Jacks up for (insert fund/program): bit.ly/NAUGivingDay.
#NAUGivingDay #IGave
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Day-of Posts
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Give the gift of NAU and share the Lumberjack experience. YOU can make a direct impact in the areas that mean most to you: bit.ly/GivingDayNAU
Make a difference today. Choose your impact and strengthen the future of NAU: bit.ly/GivingDayNAU
It's NAU Giving Day. I made a gift to (department|college) and you should too: bit.ly/GivingDayNAU.
Share if you’re a proud Lumberjack: bit.ly/GivingDayNAU #NAUGivingDay
Add We are Lumberjacks graphic
Join the #NAUStrong community to make a powerful impact on a single day.
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Personal Accounts
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Excited to support my alma mater today and every day: bit.ly/GivingDayNAU #NAUGivingDay.
NAU gave me the skills and confidence I needed to succeed. For #NAUGivingDay I’m giving back to ensure the same opportunity for current and future Lumberjacks: bit.ly/GivingDayNAU
Together, we are NAU, together we are #NAUStrong: bit.ly/GivingDayNAU #NAUGivingDay
I took the NAU Changemaker quiz & donated to (insert fund). #SupportWhatYouLove
I just gave to NAU because _________________
My favorite memory from my time at NAU was _________
Join me this Giving Day in supporting __________________
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Personal Accounts
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Let’s celebrate our favorite parts of #NAU and create a stronger future together: bit.ly/GivingDayNAU
Jacks up for [insert fund/program]:
bit.ly/GivingDayNAU #NAUGivingDay #IGave
Support what you love. Let’s do this:
bit.ly/GivingDayNAU #NAUGivingDay
Looking forward to showing my love for NAU today:
bit.ly/GivingDayNAU #NAUGivingDay
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FAQs
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When should I start posting?
A few weeks prior to #NAUGivingDay, start drumming up excitement
during the month of April.
Example timeline:
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How should I use my school, unit or group’s social media channels for #NAUGivingDay?
FAQs
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Pre #NAUGivingDay
• Encourage people to “save the date” by sharing graphics and other messaging found in
the social media toolkit.
• Share content that shows the impact philanthropy has on your school/unit/college.
• Share posts from other university social media accounts surrounding #NAUGivingDay.
• Share content related to the fund your area will be raising money for
during #NAUGivingDay.
• Share student/faculty/staff/alumni testimonials stating “Why I give”.
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How should I use my school, unit or group’s social media channels for #NAUGivingDay?
FAQs
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During #NAUGivingDay
• Encourage participation in matches and challenges.
• Post photos during social media challenges to encourage followers to join, (tip: curate content prior to #NAUGivingDay so you can schedule posts during challenge times).
• Share testimonials stating “Why I gave”.
• Make sure to use #NAUGivingDay on every social media post.
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How should I use my school, unit or group’s social media channels for #NAUGivingDay?
FAQs
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Post #NAUGivingDay
• Share results.
• Thank your donors and all who supported your cause during #NAUGivingDay.
• Re-share stewardship messages posted by @NAU and @NAUAlumni.
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How should I promote #NAUGivingDay
on my own social media?
FAQs
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Pre #NAUGivingDay
• Share social graphics in toolkit encouraging people to save the date.
• Add the NAU Giving Day Facebook event to your events and invite friends.
• Re-share posts from NAU, NAU Alumni and other NAU social media accounts you follow.
During #NAUGivingDay
• Share why you are giving.
• Re-share posts from NAU, NAU Alumni and other NAU social media accounts you follow
• Participate in social media challenges.
• Join NAU livestreams.
• Tag your friends in your posts and in the comments to encourage them to give.
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Social Media Challenge
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#TBT Walk Down Memory Lane challenge
Who or what made the largest impact on your @NAU experience? Share your story using #NAUGivingDayChallenge. One lucky Lumberjack will win $250 toward the college or cause of your choice!
We are Lumberjacks Spirit Award
From future Lumberjacks to Lumberpets, blue and gold is a family affair. Share a photo of your crew decked out in Lumberjack gear and include #NAUGivingDayChallenge. One winner will be selected and win $250 toward the college or cause of their choice.
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Social Media Challenge
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Show Your Pride
If you're a proud Lumberjack, you want everyone to know it. Wear your temporary NAU tattoo & snap a selfie. Share your selfie and give a shout-out to the NAU college, school, department, program, or area you support for a chance to award them additional funding!
Rise and Shine Early Bird Challenge
Wake up and support what you love! Use #NAUGivingDayChallenge on your posts before 10am and you may win $250 to give to the college or cause of your choice.
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