SOCIAL MEDIA STRATEGY

GOALS

1

Establish GFIT as a voice of legitimacy and credibility in the fitness space.

2

Deliver content that familiarizes consumers with our brand and beliefs: if a potential client has been following us for awhile, they should already be familiar with the concepts that matter to us and what they might expect to hear from a coach when they pull the trigger and book a call.

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GOALS

3

Prioritize creating content that is VALUABLE to clients and non-clients alike – content that people don’t just scroll past but save, share, and return to.

4

Utilize research-backed, evidence-based information to inform and legitimize the messages we’re delivering.

5

Create content that answers common questions and that our coaches can use and return to as resources- this will 1) free up their time, and 2) ensure our messaging is on-brand.

PLAN

• Break down GFIT’s 8 Pillars of Coaching into 6 ‘Big Themes’
• Break our 6 big themes down into micro topics
• Use our big themes to guide weekly and monthly content planning
• Use micro topics to create content

Weekly

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• 3-4 posts split between video, photo and text content
• Daily stories and reposts/engagement with other accounts

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Monthly

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• Strategic thematic planning
• Engagement review - what content are
• people saving, sharing & returning to
• Batch content creation

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6 Big Themes

CONTENT PLANNING

1

Foundational Nutrition Habits

2

Effective Strength Training

3

Lifestyle Management

4

Internal Health Markers & Biofeedback

5

Body Recomposition/Transformation

6

Our Team

Effective Strength Training

Foundational Nutritional Habits

Body Recomposition/�Transformation

Lifestyle Management

Foundational Nutritional Habits

Lifestyle Management

Internal Health Markers & Biofeedback

Foundational Nutritional Habits

Overall Goal

Content Topics

BIG�THEME 1

Effective�Strength Training

• Rest periods
• Rep ranges
• Tempo
• Novelty
• Progressive overload

• Group fitness classes
• Intensity/reps in reserve
• Deload weeks
• Heavy vs light weights
• Workout demos

• Emphasize the importance of strength training for all goals as per the GFIT curriculum.
• Create educational content on the fundamental aspects of EFFECTIVE strength training.
• Clear up strength training myths.

BIG�THEME 2

Foundational Nutrition Habits

Overall Goal

• Emphasize the importance of a high protein, whole foods-based diet.
• Educate on the role of supplements, hydration, peri-workout nutrition and other key foundational nutrition habits.

Content Topics

• Whole/processed/�ultra- processed foods
• Protein (sources,
• targets, timing, etc.)
• Macros: what are they, different macro splits

• Micronutrients
• Fibre importance & sources
• Hydration, electrolytes
• Supplements
• Meal prep tips

BIG�THEME 3

Lifestyle Management

Overall Goal

• Educate on the importance of lifestyle management and its impact on health, beyond just structured workouts and diet.
• Center the connection between mental and physical health.

Content Topics

• Importance of sleep
• Sleep hygiene
• NEAT/step counts:�importance & tips to improve
• Stress management
• Gratitude

• Mindful movement
• Breathing
• Connection between exercise
• and mental health
• Habit building/stacking

BIG�THEME 4

Internal Health Markers & Biofeedback

Overall Goal

Content Topics

• Hormone imbalances: �signs & how to fix
• Cortisol/adrenal fatigue
• Leptin/ghrelin
• Estrogene/testosterone
• Women’s cycles

• Fertility/libido
• Cravings
• Glucose
• Fatigue/energy levels
• Non-scale victories

• Provide content that emphasizes the importance of internal health markers.
• Educate on the different hormones at play in our body and signs & symptoms of disregulation.
• Educate & empower clients to use their biofeedback as a tool to assess their progress and overall health.

BIG�THEME 5

Body Recomposition/ Transformation

Overall Goal

Content Topics

• Calorie deficits/dieting
• Fat loss vs weight loss
• Transformation posts
• Who is and is not a candidate for a fat loss phase
• Muscle mass & effects on overall health/aging
• Healthy rate of weight loss

• Reverse dieting
• Metabolic adaptation
• Building phases
• Why women should build
• The impact of sleep/stress on body comp
• Client testimonials

• Educate on all aspects of fat loss, muscle building, and changing one’s �body composition.
• Explain the importance of nutritional periodization and how to deploy it.
• Explain the role of cardio and strength training in achieving body�comp goals.
• Showcase our transformations and how our coaches used periodization to achieve them.

BIG�THEME 6

Our Team

Overall Goal

• Showcase our team of expert coaches.
• Provide education on coaches specific niches and draw in aligned clients.
• Elaborate on coaches personalities and coaching styles to further differentiate them and attract the right clients.
• Also highlight our registered professionals and their expertise.

Content Topics

• Interviews
• Niche videos
• Meet coach “X"

• Download our free guide�i.e. postpartum fitness, hybrid training

WEEK OF CONTENT

Example

Foundational Nutrition

Proper Strength Training

Lifestyle Management

Body Recomp

Post:

Whole vs processed foods explainer

Reel:

Coach demo: finding your optimal back squat position

Text Swipe Post:

Ideas to increase your step count

Reel:

Coach discussing metabolic adaptation

WEEK OF CONTENT

Alternate

Foundational Nutrition

Proper Strength Training

Lifestyle Management

Body Recomp

Post:

How to make our turkey chili

Post:

Importance of utilizing different rep ranges

Post:

Client transformation

Reel:

Coach discussing leptin & ghrelin

Posting 3-4x a week and daily stories is recommended. More isn’t always better.

SCHEDULE & FREQUENCY

Days to post? Our followers are consistently active on weekdays between 12PM-6PM.

This is our standard schedule which we will add to as needed based on whatever is going on that week/month (i.e. lots of transformation challenge content in Jan/Feb)

We also will want to update our STORY HIGHLIGHTS to be more relevant with things like:

• ’Start here’ – GFIT FAQs
• Coach intros
• The 8 Pillars (consider creating a highlight for each pillar and updating it with content as we post it as a way to further organize our content)

STORIES

Daily

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• Client engaging/reposting
• Sharing of our posted content
• Sharing coaches posted content (that is high quality and relevant)

Weekly

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• Insurance CTA
• Book a call CTA
• NIHB Program
• Referral Program