A MULTI-CHANNEL MARKETING APPROACH TO CONSISTENTLY GENERATE QUALIFIED REAL ESTATE LEADS WHO ARE READY TO WORK WITH YOU NOW!

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Presented by:

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Ryan Hartman

VP Advertising & Marketplace Solutions

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Annalisa Dahlen

Senior Social Engagement & Demand Specialist

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THOSE LEADS AREN’T REALLY ‘LEADS’... YET

SOME THEORY

Most agents only follow up with their hottest, “most ready to move” opportunities, and let the other 90% or so forget about them…

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When these people are ready to buy or sell, they end up working with another agent.. (usually a top producer who is taking a longer term view of things)

It’s 2020, Not 2012…

SOME THEORY

Sending pay per click traffic to squeeze & landing pages, then “dripping generic stuff” still works on some level, but everybody else is doing the same thing…

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As we move into 2020 you need to differentiate yourself a little more.

THE OLD WAY: What most of your “leads” think of you (if they think of you at all)

NEW “MULTI-CHANNEL” Way: Your new contacts and your sphere know who you are, and they want to work with you

Bro, I see your stuff

everywhere.. You must

be killing it!

THE SOLUTION

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Continue to Consistently Generate Fresh Opportunities (Never Stop!)

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Qualify and disqualify thoroughly and continue to work the “low hanging fruit”

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Use a “Multi Channel” approach to �build top of mind status... so when your prospects become ready, you’re the one who gets the call.

WHAT’S MULTI-CHANNEL?

Multichannel marketing refers to the practice of interacting with customers using a combination of indirect and direct communication channels – SAS.com

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The rest of this webinar will be about showing how a multi channel approach might look for a real estate business, with specific examples.

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• Facebook / Instagram “Lead” Ads
• Google PPC Ads
• Youtube, Facebook & Instagram Video Retargeting
• Branded Google Display Retargeting
• Concierge Qualification (and Disqualification) Services
• kvCORE Automated Follow Up (via email, text, sly voicemails)
• kvCORE Manual Follow Up (content you create and send)

MULTI-CHANNEL COMPONENTS

• Lead forms generate Name, Email, Phone
• AI creates multiple variations of “Property Search” creatives
• Contacts come in with specific hashtag for triggering of follow up
• Helps keep your kvCORE database growing with fresh homeowners and renters who might buy or sell with you someday.

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FACEBOOK & INSTAGRAM PPC LEAD GEN

FACEBOOK EXAMPLE

INSTAGRAM EXAMPLE

GOOGLE PPC CONTACT GENERATION

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• Shows Ads to people searching “Short & Long” tail keywords on Google
• “High Intent” clicks to your kvCORE Website
• Contacts opt in via the modal form on your Site
• Helps keep your kvCORE database growing with fresh homeowners and renters who are actively searching

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DIY Google Adwords Webinar Link

GOOGLE DISPLAY RETARGETING

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• When people visit your website they are “pixeled” for future follow up.
• Animated Banner Ads follow your prospects around on Google’s Vast Display Network (millions of sites)
• Your Photo and Logo are Displayed with a Link back to your kvCORE website
• Helps convert your contacts and leads by re-engaging them
• Your contacts trust you more because you’re “everywhereness” breeds familiarity, and it also feels to them like you have a massive ad budget. (this guy/lady must be legit.)
• Your sphere remembers you’re in business and sends you referrals.

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VIDEO RETARGETING

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• YOUTUBE: Your site visitors start to see a simple video calling them back to your website before other videos play.
• FACEBOOK & INSTAGRAM: The same video is shown on in stream with a link back to your kvCORE Website.

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VIDEO EXAMPLES

ISA QUALIFICATION SERVICES

• Real humans follow up with your contacts
• You see notes about all conversations in kvCORE
• Qualifies leads AND handles disqualified leads.

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KVCORE AUTO FOLLOW UP

• Automatic Listing Alerts (triggered via hashtag)
• Custom Smart Campaign
• Market Reports
• Make sure your “Not Currently Qualified” leads eventually engage and convert

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KVCORE HANDS ON FOLLOW UP

• Social Posts, Mass Emails, Texts, Blog Posts
• Deal of The Week
• Interesting Property Search Links
• First Time Buyer’s / Investor’s Webinar
• Financing Info - What’s 203K?
• Open House Announcements
• Videos about current market conditions (via area pages)

This is the only part we can’t automate for you, but we make delivering this content to targeted segments of your database very easy.

EXAMPLE MARKET UPDATE VIDEO

A MULTI-CHANNEL APPROACH

• Keeps your database full of renters and homeowners who might buy or sell �with you someday
• Qualifies & Disqualifies Contacts (and generates conversations)
• Builds your brand & top of mind status with your “leads” (also re-engages your sphere)
• Makes it so all you have to do is reply to “ready to go” prospects who are asking for help… (instead of you having to chase fake phone numbers and bad emails all day)
• Keeps You Current: Just think, Amazon and Walmart are doing this…. Most of your competitors aren’t doing all this.. Yet!
• Requires some investment, but definitely provides ROI.

HOW TO GET ALL

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THIS DONE?

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MULTI-CHANNEL MARKETING SYSTEM

(IN BETA -- So beta we don’t even have a name for it yet)

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• Facebook & Instagram PPC Contact Generation
• Google PPC Contact Generation
• Youtube, Facebook & Instagram Video Retargeting (4 videos created, or provide your own)
• Google Display Retargeting (includes creatives)
• Core ISA Customer Follow Up On All Generated Contacts
• kvCORE Follow Up Configuration

Want Us To Manage All This For You?

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• $1,500 / Month
• 3 Month Commitment, then month to month
• Includes Ad Spend
• Your card will be authorized today, but you won’t be billed until after we have an initial consultation and your ads go live. (within 10 days from order)
• We need some solid case studies, so you’ll get extra attention from our Ads team, etc…
• Questions? advertising@insiderealestate.com
• Replay and Slides @ www.insiderealestate.com/webinars (on 12/21)

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Order at: www.InsideRealEstate.Com/multichannel

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Q&A

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Order at: www.InsideRealEstate.Com/multichannel

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