An Informative Look Into Streaming Culture

By, Laura Kellel, Amanda Santillan, Jonathan Brookins

What will be covered.

• Positive Effects
• Negative Effects
• And Probably Some Illegal Stuff...

What is Streaming Media?

• Streaming means listening to music or watching video in 'real time', instead of downloading a file to your computer and watching it later. Generally called livestreams. �- First livestream event in 1995. �
• Music Streaming Sites�- Napster (1999)�- Pandora (2004)�- Spotify (2011)�
• Video Streaming Sites�- Netflix (1997, 2007)�- Hulu Plus (2007)�- HBO Now (2014)

Netflix

Facts

• 81 million subscribers (34 million being international).
• 38% of U.S. homes have a Netflix subscription.
• 2015 all Netflix users watched a combined 42.5 billion streaming hours!
• 80% of U.S. millennials use Netflix.

Pros

• Easy and reliable streaming
• Lowest per month cost out of all the top streaming services.
• Lots of very good “Netflix Original” shows only available on Netflix.
• No advertisements or commercials.

Hulu

Pros

• New Tv shows put on the day after they air on tv.
• Opportunity to upgrade so there are no adds.
• Lots of new movies put on shortly after theatre release.
• Hulu original shows.

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Facts

• 4 million paying subscribers, 12 million users.
• 80% of users are prescribed strictly for the tv shows.
• 2,000 advertisers.
• Over 3000 different series.

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Spotify

Facts

• 30 million paying subscribers.
• 1.95 billion annual revenue.
• Leading music streaming service.

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Pros

• Very good rate for college students 4.99 a month.
• Tons of music new and old.
• Updates new songs and albums within a week sometimes shorter.
• Very fast and reliable.

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Pandora

Facts

• 81 million active users.
• 250 million registered users.
• Number of annual streaming hours has been going down for the past five years.

Pros

• Free radio music app.
• Hundreds of different stations to choose from.
• Voting on songs makes it easier to define your preferences.

Killing the Music Industry

• Largest Problem: Royalty checks are too small.�- Artists pull their records from streaming websites.�
• 1,000,000 plays equals 90$.��
• Exposure Vs. Payment�-Companies like Spotify argue that public exposure and recognition is part of how to the company pays back the artists. ���

Netflix and Chew?

• Bingeing ��
• A study finds that the more television adults watch, the more likely they are to become overweight or obese.�-Mindless eating.�
• High correlation between binge watching and depression as well as an increased risk in Type 2 diabetes.�

Effects on Cable and Advertisement Companies

• Cord Cutting�- An average of 240,000 Americans leave cable every year.�

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• Freemium and Paid Subscriptions�-Advertisement agencies are forced to find new ways into market�-Viral Marketing

Future of the Cable and Music Industry

• Relevancy��
• Cable Industry�-Build Your Own Package Plan�-Lower restrictions on content �
• Music Industry�-Physicality �

Piracy, Skull & Crossbones or Video & Headphones?

• It’s not moral, it’s not right, but it’s there and it’s easy and there’s no one to stop you from doing it, and never will be.
• Piracy is not raiding and plundering Best Buys, smashing the windows and running out with the loot.
• It’s like being placed in a store full of every DVD in existence. There are no employees, no security guards, and when you take a copy of movie, another one materializes in its place, so you’re not actually taking anything.

Major Findings

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• DMCA (the “Digital Millennium Copyright Act,”)
• The terms piracy and theft are often associated with copyright infringement.
• Piracy is generally a small part of the media population

• Changing the law is easy. Changing the practice is hard.
• Criminals can’t compete with free.
• Enforcement hasn’t worked.
• Prices are too high.
• Competition is good.
• Antipiracy education has failed.

The Current State of Pirates

• “Piracy is a service problem.” - Gabe Newell (Steam)
• The best way to fight piracy isn’t with laws and lawsuits attempting to kill the immortal hydra, it’s by offering your product as cheaply as you can, as easily as you can.
• Pirates generally fall into two camps.
• Collectors or those who just can’t afford it

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• Video- Previously pirates were downloading eight pixelated seasons instead of buying a $200 series box set, now all they have to do is have a $8 a month subscription in order to be able to access not only that series, but countless others.
• Music- iTunes, Spotify, Pandora, etc. Nothing else really needs to be said.

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Any Questions?