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W6PM_Intermediate Assignment

FSPM Madrid_Team 5_Nabyl An Najmy

The Fundamental of Solution Conceptualization

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Pegipegi founded on 2012 with commitment to be customer fun traveling partner with providing hotel booking, travel booking by train and plane, and also sharing traveling tips.

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Jargon:

The Easy, Cheap, and Many Choice Hotel Bookings Only in Pegipegi

Overview

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User Flow for Hotel Booking

Assumptions made while creating user flow are:

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  1. User book hotel using pegipegi mobile apps for the first time.
  2. User choose payment by using Virtual Account method.

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Hotel Booking Flow Improvement

Push promotion bar shown after user click voucher code bar on payment page. It can ease user to know what promotion is on going and also compare which promotion gives best deal. By selecting the promotion, the voucher code will applied automatically.

Push promotion bar

When user choose hotel and finish reading hotel details, user need to click choose room button to see available room type. This flow can be more swift by removing choose room button and put it directly below hotel details. So, user only need to scroll on one page.

Hotel details and room selection

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Competitor Analysis

Direct competitors for Pegipegi is a Online Travel Agent that also has booking hotel product to ease customer in find and book hotel online. I pick Traveloka and Tiket.com due to higher number of download compare to Pegipegi, so the feature gap be seen easily.

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The most common features are same for all apps due to it is a must have information needed to book hotel.

Competitors

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Description

(key marketing, or vision and mission terms)

Your lifestyle superapp!

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Traveloka is the solution for your lifestyle needs from flight, hotel, train, bus, activity, tour, beauty, healthcare, food & delivery, financial, and more.

One app for your holiday needs!

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Tiket.com is an app where you can buy tickets for plane, train, events, book hotel, car rental, and attractions.

Your fun traveling partner!

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To be a customer fun traveling partner with providing hotel booking, travel booking by train and plane, and also sharing traveling tips.

Pricing

  • Tax include from hotel price
  • Service Fee
  • Tax include to hotel price
  • Tax include from hotel price

Most common features

(must-have)

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✅ if we plan to include it

  1. Search Hotel/Location
  2. Check in and duration bar
  3. No. of guest
  4. Hotel rating, review, facilities, and policy
  5. Filter bar based on category
  1. Search Hotel/Location
  2. Check in and check out bar
  3. No. of guest
  4. Hotel rating, review, facilities, and policy
  5. Filter bar based on category
  1. Search Hotel/Location
  2. Check in and check out bar
  3. No. of guest
  4. Hotel rating, review, facilities, and policy
  5. Filter bar based on category

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Competitor Analysis

The common features mostly quite same, but there are differences that can be an option for improvement in Pegipegi.

  1. Feature popular attraction near hotel can be added to complete hotel details because some user pick hotel based on popular attraction around hotel.
  2. Promo code push bar can be added to ease user find promotion and apply it before payment.

Competitors

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Common features

(normal to be included in the app with this use case)

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✅ if we plan to include it

  1. Facilities nearest to hotel
  2. Popular attraction near hotel ✅
  3. Booking for others
  4. Booking Special request (non smoking room, connecting door, higher floor room, bed type, check-in/check-out time, others)
  5. Payment method (Paylater, credit/debit car, bank transfer, ATM, Internet banking, minimarket)
  6. Promo code push bar ✅
  1. Booking for others
  2. Booking Special request (non smoking room, connecting door, higher floor room, bed type, check-in/check-out time, others)
  3. Payment method (VA, Paylater, e-wallet, credit/debit car, bank transfer, ATM, Internet banking, minimarket)
  4. Promo code push bar
  1. Property nearest to hotel
  2. Booking for others
  3. Booking Special request (non smoking room, extra bed, higher floor room, check-in/check-out time, airport transfer, others)
  4. Payment method (VA, Paylater, e-wallet, credit card, bank transfer, ATM, Internet banking, minimarket)

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Competitor Analysis

The uncommon features has many differences depends on the company key market. Some features that can be applied as improvement for Pegipegi are:

  • Lowest price guarantee already stated on Pegipegi website but it’s not explained clearly. User need clearly term and condition on this feature so its align with Pegipegi vision to serve cheap hotel online booking.
  • Free refund and reschedule feature can be added value for Pegipegi beside the lowest price guarantee.
  • Insurance feature can be added to improve user convenience during staying at hotel.

Competitors

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Uncommon features

(only specific app has it)

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✅ if we plan to include it

  1. Insurance ✅
  2. Business trip hotel recommendation
  3. Refund guarantee for non-refundable booking

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  1. Lowest price guarantee (can claim for compensation) ✅
  2. Ticket points (can use to reduce price)
  3. Booking for a week/month discount
  4. Free refund and reschedule (2 days prior schedule) ✅
  5. Insurance ✅
  6. Insurance for living home during staying at hotel up to 50mn
  7. Whatsapp notification
  8. Tiket FLEXI (flexible holiday dates up to one year later)
  1. Lowest price guarantee (not clear)
  2. Ticket points (can use to reduce price)

Platform supported

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✅ if we plan to include it

Website

Mobile Apps (iOS & Android)

Website

Mobile Apps (iOS & Android)

Website

Mobile Apps (iOS & Android)

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Competitor Analysis

User review and UI/UX issue can be additional information for pain points of user during using Online Travel Agent. Pegipegi can validate this issue based on company internal data. If the result is positive, Pegipegi also can improve on that topic to stand out from competitors. Some of the topics are:

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  1. Ensure hotel got user’s booking and special request (if any).
  2. Add skip tutorial option or close push notification.

Competitors

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User review

4.8 (50mn download)

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Positive review

  • Easy and seamless hotel booking experience.
  • Easy refundable process reasonable cancellation fee

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Negative review

  • Hotel not confirm booking
  • Can’t add promo code before payment finish

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4.5 (10mn download)

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Positive review

  • Best deal and easy to use
  • Love the point system

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Negative review

  • Hotel not confirm booking

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4.8 (5mn download)

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Positive review

  • Easy to use and user friendly
  • Best price and many promotions

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Negative review

  • Not clear about cancelation fee
  • Booking only for Indonesia ID card

Identified UI/UX issues

No skip tutorial options

Sometimes the apps lagging

No option for deactivate push notification

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Value Proposition Canvas

JTBD

Pains

Gains

Products & Services

Gain Creators

Pain Relievers

  • User search hotel
  • User select room options
  • User provide personal data for booking
  • User pay for booking hotel
  • User got booking document

User got cheap hotel and near to popular attraction with easy booking process and easy payment.

  • Difficult to find hotel with

affordable price

  • Difficult to find room near popular attraction
  • Payment method is not practical
  • Booking process is not easy

Online hotel booking

  • Hotel recommendations based on input location from user
  • Popular attraction near to hotel feature
  • Give promotion or points
  • Many payment options
  • Clear user flow for booking

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  • Save money
  • Save time
  • Fun traveling

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Value Proposition Canvas

  • People who want to book hotel should do many things, starting from searching the hotel. Sometimes this job require more time due to lack of information of hotel location and room availability. This is why we create a online hotel booking with features such as hotel recommendation based on input location from user, details on popular attraction near to hotel.

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  • When it comes to hotel price, sometimes it is overpriced and paying with cash is not practical. So, on the product we provided many promotions and point that can redeem and add many payment options.

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  • Finally user can save money and time on hotel booking and have a fun travelling.

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Thank You :)