AMBABODY
STRATEGY PROPOSAL
CREATED BY: Adeeb Al Madi
CREATED FOR: Nadezhda
CREATE DATE: 24.11.23
VALIDITY: 30 days
WHO WE ARE
KSA
UAE
AUSTRALIA
UNITED KINGDOM
USA
a strategic global alliance of 4 experienced HubSpot Solutions Partners
OUR DIGITAL SOLUTIONS
CREATIVE
CONTENT
CREATION
WEB
SOCIAL
PERFORMANCE MARKETING & SEARCH
HUBSPOT
WEB3 & METAVERSE
PHOTO/ VIDEO
OUR CLIENTS
OUR CLIENTS - HEALTHCARE
BEST�IN-HOUSE TEAM
2021
BEST INTEGRATED DIGITAL MARKETING CAMPAIGN
2017, 2018, 2019, 2022
BEST�USE OF SEARCH
2018, 2019, 2022
MOST INNOVATIVE CAMPAIGN
2021
BEST USE OF SOCIAL MEDIA IN SEARCH 2019
BEST
LOCAL CAMPAIGN
2021
BEST
PPC CAMPAIGN
2021
WEB AWARDS 2022
AWARDS WINS
PROJECT
BRIEF
Ambabody is a new startup specializing in sun and after-sun care products
Ambabody products are yet to be launched but they are prepared to launch the brand for Q2 - Q3 of 2024 in Dubai.
Ambabody distribution will span both online channels and brick-and-mortar retail stores, necessitating a versatile marketing approach
Ambabody are on the cusp of entering the market with a distinctive line of 16 sun and after-sun care products
WHAT WE HEARD
OUR SOLUTIONS FOR AMBABODY
CREATIVE
CONTENT
CREATION
WEB
SOCIAL
PERFORMANCE MARKETING & SEARCH
SEO
WEB3 & METAVERSE
PHOTO / VIDEO
NEXA will Building your go to marketing strategy into a phased approach for the assets that are available to you.
OUR APPROACH
FULLY INTEGRATED APPROACH
NEXA recommends a fully integrated approach to your marketing and sales strategy that encompasses all aspects of brand awareness, lead generation and lead management as well as customer feedback and referral rates.
Without an integrated approach, the maximisation of revenue opportunities will be compromised.
INTEGRATED
DIGITAL�STRATEGY
SALES &�MARKETING�ALIGNMENT
SCALE &�GROWTH
Website
Content
CRM
Data
Capture
Sales
Strategy
Lead
Generation
Data & Tracking
Lead Scoring
Organic
& Paid Strategy
Marketing�Automation & Nurturing
Engagement Triggers
Social
Content
Net Promoter Score
Customer�Feedback
Conversion Optimisation
Sales Triggers
Referral Strategy
Onboarding & Comms Strategy
Phase 2
Social Media Management and content creation to address and support The Ambabody online community
Throughout this proposal we have broken down the process and implementation that we recommend for The Ambabody into phases.
Phase based proposal
FULLY INTEGRATED APPROACH
Phase 3.1
SEO to building the brand presence and visibility online.
Phase 1 - Strategy
Research-Based Strategy Development
Phase 3.2
Brand Awareness & Lead Generation Campaigns to drive traffic to the website and engagement on social media.
Research-Based Strategy Development
Phase 1 -
Strategy
A STRATEGY DEVELOPMENT ROADMAP DESIGNED FOR SUCCESS
Discovery Phase:
Research & Workshops
A combination of independent research and workshops with key stakeholders helps to form the strategy foundations
Audit & Benchmarking
Competitor audit, owned asset, industry & historical data benchmarking
Rollout
KPI setting and reporting in advance of executing approved strategy
Study
Plan
Implementation
Full Strategy & Plan Creation
Development of the full digital strategy inclusive of marketing, sales and service
STRATEGY OUTPUTS & BUSINESS IMPACT
Mapping your target audience allows your business to humanise your marketing and sales approach and reduce costs in the process. We'll consider how different audiences behave with your brand.
Target Audience, Persona and User Journey Analysis
High-intent, sales-ready traffic can be obtained from these channels. We'll identify these best opportunities for faster results
Search Strategy: Organic & Paid Opportunities
What impact does your website / mobile platforms have on the growth of your business? We'll analyse this and identify opportunities for growth.
Digital Asset & Tracking Analysis
Creating / Distributing the right content, with the right message to the right person at the right time will help you to grow your business and build deeper relationships
Messaging & Content Strategy
Every social channel will be analysed with respect to your target audience and recommend the type of content that will engage customer segments and provoke outreach
Social Strategy: Channels, Audience Engagement & Content
Sales is the lifeblood an every business and we'll integrate your company's sales processes and funnel directly into your marketing strategy
Lead Generation & Sales Funnel Analysis
We will identify the PR channels can be targeted for accelerate brand awareness & growth.
Digital PR Strategy
The success or failure of a digital strategy will come down to how well it is executed. We'll therefore, create a staged execution plan for your business
Implementation Plan
STRATEGY DEVELOPMENT
A large amount of resource across marketing disciplines is invested by NEXA in every strategy we create. Our team understand that every strategy needs to be implementable, we therefore create an extensive, detailed strategy document that is easy to follow and execute by your implementation team.
Conducted via research, key stakeholder workshops plus additional audit & benchmarking to help define success
KPI setting and reporting in advance of executing approved strategy
Development of the full digital strategy inclusive of marketing, sales and service
Of the agreed strategy. We work with your internal team, to rollout the strategic recommendations of phase 2 & 3 (Website & Digital Marketing)
STRATEGY DEVELOPMENT & ROLLOUT
Step 2�Strategy Development
Step 3�Strategy Presentation
Step 1�Discovery
Step 4 > Phase 2�Implementation
PHASE 2 - SOCIAL MEDIA
SOCIAL MEDIA PLANNING
1
2
3
4
Our social media process begins with an immersion phase, where our team has the opportunity to gather information and insights from key individuals within your organization.
During this session, we cover a range of topics to gain a deeper understanding of your business and to develop an effective strategy moving forward. This is an important step in our journey as it allows us to better understand your needs and objectives, and to tailor our approach accordingly.
Immersion Session
Identifying and analyzing your competitors on social media is crucial in order to understand their strengths and weaknesses. This information can be used to identify potential quick-wins as well as longer-term opportunities, and to benchmark your own performance on social media.
By measuring KPIs against those of your competitors, you can gain insights into your own social media performance and make informed decisions to improve it.
Competitor Analysis
Individual persona profiles will be developed for your business.
After thoroughly identifying your current and potential customers, we can proceed with creating a strategy for our platform, content, and advertising.
Persona Profiling
Having a clear and consistent tone of voice for your business on social media is crucial for success. While your overall corporate tone should remain the same, the specific tone you use in interactions with customers may vary depending on the situation and the platform being used.
This is what gives your communication a unique flavor.
Tone of Voice
We determine what needs to be achieved with your social media presence. This can include increasing brand awareness, driving website traffic, generating leads, or improving customer engagement.
1. Define Goals
We analyze your current social media presence and identify what is working well and what can be improved.
2. Conduct a
Social Media Audit
Based on your goals and target audience, we will select the most appropriate social media platforms for your business.
3. Choose Platforms
We plan and create a calendar for publishing engaging and relevant content that aligns with your business goals.
4. Develop
a Content Strategy
We create and publish a variety of content, including text, images, videos, and live streams, that aligns with your content strategy and goals.
5. Create and Publish Content
Community management is the key here to build relationships with your followers.
6. Engage with
Your Audience
By using analytics tools we can track the performance of your social media efforts and determine what is working well and what needs to be worked on.
7. Measure and Analyze Results
Based on the results and insights, from the reports we refine and adjust your social media strategy to ensure it remains effective and relevant.
8. Continuously Refine Your Strategy
SOCIAL MEDIA PROCESS
Social Media Activity - Content Creation
NEXA is unique in that we have a full in-house content production team supporting our clients.
We focus on the following day-to-day activities:
Calendar Creation
Despite the interactive and real-time nature of social media, it's essential to create a social media calendar to achieve predetermined goals. This will allow you to review our proposed plan for your social media accounts, which includes objectives and projected outcomes. Accordingly, our company's services will comprise of:
Social Boosting Ads
Social media boosting ads are designed to increase the reach and visibility of businesses’ content or brand.
This, in combination with high-quality and captivating creatives, is a potent recipe for businesses seeking to acquire new clients from social media.
The team at NEXA regularly conduct campaigns that help improve engagement with your content by increasing the number of likes, comments, shares, and followers. This can help to build brand awareness, credibility, and trust with your target audience.
PHASE 3.1
- SEO
Marketing Qualified Leads
Organic
Search Traffic
Sales
Qualified Leads
SEO - QUALIFIED TOP-MIDDLE OF FUNNEL TRAFFIC
1
2
3
SEO plays an integral role in the lead generation and conversion process and can influence overall success for a website.
It's therefore important to understand the role that SEO plays in this process and by ensuring that your business is visible when your customers or prospects are searching for your offering, you'll be generating cost effective traffic that is more sustainable than paid advertising such as Google Adwords and Social Media traffic that provides a costly one-time visitor to your website.
That's why we focus on creating click-worthy content as part of our approach and we'll explain more within this proposal.
The ultimate goal of search engine optimization for a business is to rank higher on search engines such as Google than your competitors. It's that simple. What gets you there is less simple but can be summarised in 2 simple points:
If you have a superior website from a technical perspective and have volumes of higher quality content than your competitors, you will outrank them.
If your website outranks competitor websites, the benefits are huge:
THE TRUTH ABOUT SEO & OUTRANKING COMPETITORS
01
02
The quality and volume of content contained within your website.
The technical quality of your website.
You'll get more traffic to
your website than they will
You'll receive more conversions / leads
You build a tangible value to your business. SEO is an asset that has a value
When considering SEO for your business, you need to ask yourself whether you
If you’re looking for just (A), NEXA may not be the right agency for your business.
If you want your business to own search engine results pages, NEXA is the only agency for you and we want to embark on a Search Engine Ownership journey with your business.
Our approach focuses on 3 main areas - areas that are important for any business:
1. Your company's search visibility
2. Your search visibility in comparison to your competitors
3. The value of organic traffic in actual currency
OUR APPROACH: SEARCH ENGINE OWNERSHIP MINDSET
A
B
if you want your business to own the search engines for searches relevant to your business
want your website to be optimized for search engines
What is Search Visibility?
If you've ever searched Google for a product or service that your business offers, just to see if your website ranks, what you are actually looking for is to see how visible your company is for that specific search.
Search Visibility is a metric that can be measured to see how visible your company is across every possible search term related to your business.
SEARCH ENGINE VISIBILITY
Search Visibility
THE PROCESS EXPLAINED
One on one session with the organisation and the NEXA team to help understand the business better - objectives and goals
1. Immersion Session
Designing content with search engine in mind - adding keywords and potential topics to the list of searches to bring in traffic
2. SEO and Keywords
Audit on the current content by the team and analysing the gaps and optimizing it with SEO team
3. Content Gap Analysis
Creation of new content clusters, repurposed content and pillar pages focusing on specific keywords
4. Content Clusters
Creation of quarterly plan based on objectives - to include how to target the sector with already existing content and new content
5. Quarterly Plan
Explaining overarching content strategy, how we will use existing content and also create new content to reach our target market
6. Content Workshop
Developing new blogs,sharing repurposed content along with content suggestions - infographic, videos, animations, podcast etc
7. Production
Analysis to see what content is driving the most organic traffic which drives the content plan for month 3-6 in line with your goals
8. Reporting
PHASE 1�MONTH 1
PHASE 3 MONTHS�2 - 12
PHASE 2 MONTHS�2 - 3
THE PROJECT PLAN - 3 PHASE APPROACH
We recommend the following approach:
Launch an advanced audit with the outcomes focused on (a) identifying the technical improvements required on your website, (b) identifying your key competitors and understanding your true Search Visibility measurement, (c) identifying the content topics that will provide real impact for your business and (d) creating an implementation strategy for roll-out.
During this stage, we'll also identify the copy writing processes and tone of voice required of the content that will need to be created for your business.
Throughout the engagement, our team will provide you with regular reports that focus on the key metrics of Search Engine Visibility, Volume of Traffic and the equivalent value of the traffic that we drive to your website through our activity.
A continuous stream of ongoing SEO activity that includes frequent backlink audits and disavowing of rogue backlinks, additional backlink creation including Digital PR links, Wikipedia submissions and content creation & optimisation
INITIAL TECHNICAL AUDIT / WEBSITE HEALTH CHECK
Our 19 point check list has been designed to ensure that your website is tested for every important aspect that can impact its position on Google. Post audit, our team will provide you and your development team with a list of recommendations that will need to be implemented. Our experts will support your development team throughout the process so that the implementation of our recommendations is smooth and ecient. If you’d prefer for our team to make the required changes to your website, we can provide a estimate of this once the audit is complete.
1
DA & PA Check
2
Site performance (Website speed)
3
Device Performance
4
Backlinks
5
Indexed URL Status
6
Black Hat SEO (check)
7
XML sitemap
8
Robots.txt
9
HTTP status codes
10
Error pages
URL Structure
Canonicalization
Meta Titles
11
12
13
Meta Description
14
Headings
15
Business Listing Analysis
16
SERP Analysis
17
Schema
18
Mobile Performance
19
Title Tags
Internal Links
Description & Various Meta Tags
Image Optimization
Heading Optimization
Domain Authority Check
Page Authority Check
Quarterly Profile Cleans
Brand Citation
Competitors
Outreach Campaigns
Local Portals
International Portals
Premium Press Release
QA Sites
Relevant Comments
SEARCH
VISIBILITY
SEO STRATEGY
ON-PAGE�SEO
TECHNICAL
SEO
ONGOING TECHNICAL SEO STRATEGY
Crawlability
Indexation
Page Speed
URL Duplication & Canonicalization
Full Technical Audit
PHASE 3.2 - CAMPAIGNS
The way that consumers/customers make purchasing decisions has changed during the last five years, with the Covid-19 pandemic expediting the shift in buying behaviour.
In some scenarios, decision cycles have been extended with buyers now taking more time than ever to research and assess options. This is compounded by the increase and accessibility to content such as reviews, videos, and other data, via smartphones and other connected devices.
While this complicates the marketing and sales process, it also creates opportunities. In the past, companies have stood firm in the mindset that what used to work before, should continue to work now, but, today, many brands are realising the need to adapt their marketing and sales processes to meet the modern-day buying processes that are being demonstrated by their target audiences.
Before assessing how buyer processes have changed, it's important to use a framework that provides context to the behaviours being demonstrated. We suggest this because our data shows that most buyers still follow the same traditional purchasing mindset, what has changed are the channels and intricacies related to each stage of the process.
The framework displayed highlights the traditional purchasing stages. While this is consistent for most products, other factors must be considered in order to customize the model for your business:
ALIGNING BRAND / PRODUCT AWARENESS WITH PURCHASING MINDSET
1. Awareness
2. Research
3. Consideration
4. Conversion
Need Recognition
The most important stage of the buying process; every sale begins when a customer becomes aware that they have a need for the product.
Evaluation of Options
At this stage, the customer is comparing options to make the best choice.
Purchasing Decision
During this stage, buying behavior turns into action - it’s time for the consumer to buy!
STAGE
STAGE
STAGE
STAGE
5. Re-Purchase
Post-Purchase Evaluation
After purchase, the consumer considers whether it was worth it, if they will recommend it to others, whether they would buy it again, and what feedback they would give.
STAGE
Search for Information
During this stage, customers seek to identify their options.
The campaign funnel is simplified using three distinct, actionable stages:
Lead Generation
stage
Focusing more on generating leads by using conversions and lead-generation form ads on the platforms
Awareness stage
Aiming to reach target audience as much as possible for brand awareness purposes, using reach, video views, and link click objectives within platforms
Retargeting stage
Retargeting people who have viewed / engaged with our awareness ads or landing pages
CAMPAIGN STRATEGY OVERVIEW
1
2
3
Who we want to target with the ad campaign. Look at key factors such as age, gender, location, interests, and behavior. What are our goals?
1. Define Goals and target Audience
Decide on the specific goals of your campaign (lead gen/awareness/engagement/app download)
2. Campaign objectives
Platform selections that aligns with your target audience and campaign objectives.
3. Choose the right platform
Using a combination of impactful copy and engaging creative .
4. Ad Creative
Selecting the type of ad format and combination of e.g single image, carousel, and video.
5. Ad format
Determine how much you're willing to spend on the ad campaign and set a daily or lifetime budget accordingly.
6. Set your budget
Launch your ad campaign.
7. Launch ad
Continual monitoring of ads against goals Tweaks of creative, copy, ad type and content direction (landing poage/views).
8. Monitor and optimize
DIGITAL CAMPAIGN PROCESS
AD TYPES
CAMPAIGN TYPES - INSTAGRAM AND FACEBOOK
Type of Ads:
Type of ad assets:
CAMPAIGN TYPES - STORIES AND REELS
Type of Ads:
Type of ad assets:
CAMPAIGN TYPES - STORIES
Type of Ads:
Type of ad assets:
CAMPAIGN TYPES - TWITTER
Type of Ads:
Type of ad assets:
CAMPAIGN TYPES - LINKEDIN
Type of Ads:
Type of ad assets:
CAMPAIGN TYPES - YOUTUBE
Type of Ads:
Type of ad assets:
CAMPAIGN TYPES - GOOGLE SEARCH ADS
Type of Ads:
Type of ad assets:
CAMPAIGN TYPES - SHOPPABLE ADS
Type of Ads:
Type of ad assets:
CAMPAIGN TYPES - SHOPPABLE ADS
Type of Ads:
Type of ad assets:
CAMPAIGN TYPES - GOOGLE DISPLAY
Type of Ads:
Type of ad assets:
CREATIVE SAMPLES IDEAS TO BE USED FOR AMBABODY
SAMPLE PERFORMANCE CREATIVES FOR AMBABODY
Interview videos are important in the Helthcare field for marketing because they establish credibility, humanize the practice, and educate patients. By featuring healthcare professionals and patient testimonials, these videos build trust and provide valuable information, leading to increased patient engagement and brand recognition.
SAMPLE PERFORMANCE CREATIVES FOR TRABICHIENT ENT MEDICAL CENTER
Here is an example of how we are going to promote the advance technology that used in Ambabody Products.
Referral Program
CAMPAIGNS IDEAS FOR AMBABODY
CREATIVE HERE
Idea: Create a referral program that rewards customers for referring their friends and family to your Ecommerce. Offer discounts, credits or other incentives for successful referrals..
Objectives: This can be used to incentivize customers to refer new customers to the Website, leading to increased customer acquisition, higher engagement, and more revenue. It also helps build stronger relationships with existing customers and can lead to increased customer retention and positive reviews.
Recommended Ad Platforms:
Seasonal promotions
CAMPAIGNS IDEAS FOR AMBABODY
CREATIVE HERE
Idea: Offer seasonal promotions for holidays or special occasions. For example, offer a special discount for Mother's Day .
Objectives: Create a sense of urgency and capitalize on the excitement of special occasions to generate more sales and revenue for the business, while also increasing customer engagement, loyalty, and brand awareness.
Recommended Ad Platforms:
GENERAL CREATIVE SAMPLES
HOUSE OF BEAUTY
IXORA BEAUTY
REELS
INVISALIGN
INVISALIGN
AMERICAN HEART ASSOCIATION
AMERICAN HEART ASSOCIATION
ALMA LASERS
ALMA LASERS
Page
BEPANTHEN
HUPE
ERBA MANNHEIM
DR JOY DENTAL CLINIC
MOORFIELDS EYE HOSPITALS UAE
REPORTING
Why?
Each of these areas has different goals and objectives, and therefore requires a different set of metrics to measure success.
Social:
Reach, Engagement Rate, Follower Growth, Website Clicks, Job Titles & Industries, Interest & Demographics, Brand Sentiment
Performance:
Click Through Rate, Cost Per Click, Conversion Rate, Cost Per Lead
SEO:
Keyword Ranking, Organic Traffic, Backlinks, Domain Authority
We will work with you to create separate KPIs For SEO, Social & Performance Marketing
WHAT WILL WE MEASURE?
With so many different ranking factors influencing how well a website ranks on the different search engines, it's important to use the best research, analysis and technical tools that help us to provide live insights and real-time data.
NEXA invests over $100,000 a year in enterprise level tools that will be used to measure and analyse the performance of your website on search engines and use this data to justify our approach and methodologies.
In addition to this list of tools on the right, we'll also introduce additional tools if the team believes that additional research and insights are required based on user experience / user journeys that impact SEO, lead generation of revenue-based performance issues.
TOOLS & INTELLIGENCE
Looker Studio is a web-based tool that allows you to create interactive dashboards and reports from various data sources, including Google Analytics, Google ads, social media and others.
Rather than relying on monthly reports that present historical and often outdated information, our team will create a live reporting dashboard that allows you to see how your website is performing in real time.
This allows you to not only understand live performance but also adjust strategies for immediate impact.
We will work with you to create key performance indicators such as:
LIVE REPORTING DASHBOARDS
TEAM STRUCTURE
PROJECT INPUTS & STRUCTURE
For projects such as this, NEXA will deploy a vast number of resources to ensure the successful rollout of your digital marketing strategy.
The following teams will be actively involved in the account management.
Performance
Client Strategy
Account
Management
Content
Creative Team
PROPOSED TEAM FOR AMBABODY
Pranali�Graphic Design
Karen�Content Lead
Bernard�Graphic Designer/ Animator
Jamy-Lee�Senior English Copywriter
Siddhant�Video Editor
Reef�Head of Arabic Content & Translations
Areen�Arabic Copywriter
Faraz�Creative Lead
Anosh�Performance Specialist
Gary
Head of Client Strategy
Lakshmy�Digital Account Manager
Diksha �Social Media Account Manager
Fady
Performance Specialist
Adeeb
Supporting Account Manager
CASE STUDIES
SOCIAL MEDIA
CASE STUDY
Social Media
CLIENT:
SECTOR: MEDICAL AND BEAUTY
COMPANY PROFILE
Invisalign is an orthodontic treatment that straightens teeth without the use of metal braces. Invisalign is a series of custom-made clear braces that cover your teeth and gently pull them into the proper position over time. Because they are clear and can be taken on and off, they are less noticeable than traditional metal braces.
Most people want to improve their smile but think that traditional, metal braces are the only option. With Invisalign clear braces there are no metal brackets or wire to detract from your smile while undergoing treatment.
BACKGROUND STORY
Invisalign approached NEXA in 2018 to increase brand awareness, lead generation and to increase their market share. With the above in mind, NEXA strategized the following: The creation of an aggressive B2B growth strategy targeting dental and medical professionals to become approved Invisalign consultants / specialists. In order to achieve this, campaigns were to be delivered using social media as well as search campaigns through the creation of B2B focused landing pages in English and Arabic.
On these pages, dental /medical professionals would be invited to a free seminar where the Invisalign team would present the benefits to each individual of becoming Invisalign certified and approved. Dental professionals who were interested could then commit and register to the certification program for a fee of $1,500. We aligned our social media strategy right alongside this and provided a full social media management service, implemented lead generation ads and A/B Testing. What began as a 12 month trial has extended into a wider engagement across different geographies and as a consequence of the results generated for Invisalign, we continue to grow the GCC B2B network for them.
SCOPE OF WORK
CASE STUDY
Social Media
CLIENT:
SECTOR: MEDICAL
COMPANY PROFILE
The American Heart Association, a voluntary health organization that leads the world in combating cardiovascular disease, is committed to preventing heart disease and stroke, which are the top two causes of death globally.
Through collaboration with millions of volunteers, they raise funds for groundbreaking research, advocate for more robust public health policies, and offer vital resources and information to help prevent and manage these conditions.
BACKGROUND STORY
The American Heart Association contacted NEXA from their US office looking for help and strategy for their presence in the Middle East region. The primary challenge facing them was their very niche B2B client base in selling solutions to hospitals that ensure survival rates for cardiac and stroke patients.
AHA did not have a large or impactful digital footprint, and NEXA was tasked with building out a digital strategy. We addressed this by first creating a regionalised website, and then launching social media.
HubSpot was also implemented in order to consolidate AHA’s systems and to work on lead-generation campaigns. NEXA continues to provide AHA with ongoing strategic support and services.
SCOPE OF WORK
CASE STUDIES
PERFORMANCE MARKETING
Invisalign, a wire-free solution for teeth straightening, sought to expand its business in the GCC region, and approached NEXA in 2018 for a growth-oriented campaign. NEXA devised a B2B strategy to target dental and medical professionals and encourage them to become Invisalign-certified consultants or specialists. The campaign involved using social media and search campaigns to create B2B landing pages in English and Arabic and inviting professionals to a free seminar where the Invisalign team presented the benefits of certification. The aim was to generate qualified B2B leads and maintain consistent messaging using social media community management and content creation.
CASE STUDY
Performance Marketing
BACKGROUND STORY
OBJECTIVES
CHALLENGES
SOLUTIONS
RESULTS
Generate qualified leads
CLIENT:
SECTOR: B2B - MEDICAL
2,945
$1,500
Total leads to date
certification fee per dentist
$1.2+
million per year Potential revenue from certification
$11+
million Potential industry revenue based on 2 treatments within the first year of certification
$7,000
minimum treatment cost
Health Carousel is one of the leading global providers of healthcare staff for United States medical establishments. As part of their service offering, Health Carousel help to relocate nurses and other medical professionals from the Philippines, Kenya and other African and Asian countries.
Unknown local brand; "too good to be true" offer
CASE STUDY
Performance Marketing
BACKGROUND STORY
OBJECTIVES
CHALLENGES
SOLUTIONS
RESULTS
The local marketing arm of PassportUSA (based in Ohio), Nexa was tasked with creating a constant flow of NCLEX Certified medical professionals (and their families) located in the Middle East & Africa and interested in moving to the USA.
Already an Enterprise HubSpot Marketing Licensee, Nexa use the platform to track multiple brand awareness and lead generation campaigns and nurturing programs to create new conversion opportunities for the Health Carousel sales team.
CLIENT:
SECTOR: B2C - MEDICAL
600
$40
Total leads to date
Cost Per Lead
$1.25+
million Potential revenue based on qualified leads
$5,000
minimum treatment cost
CASE STUDIES
Search Engine Optimisation
Rove Hotels, a joint venture between Meraas and Emaar Properties PJSC, offers modern and efficient accommodation in nine well-connected locations across Dubai. Nexa was tasked with creating a search marketing strategy to help Rove Hotels recover from the Covid-19 pandemic and compete with other hotels and online travel agencies. Nexa built a data-led SEO plan to reach Rove's target audience and ensure the Rove website reached users seeking a stay in Dubai.
CASE STUDY
Search Engine Optimisation
BACKGROUND STORY
OBJECTIVES
CHALLENGES
SOLUTIONS
RESULTS
50%
89.41%
50.90%
129.11%
Increase in keyword visibility in 12 months
CLIENT:
SECTOR: HOSPITALITY
95%
80.62%
1:55.9 return
Increase in keywords which are visible on Google search on the first page
Increase in users
Increase in sessions
Increase in transactions
Increase in revenue
on Rove Hotels' investment with Nexa.
MDSAP offers enterprise software solutions. They are SAP Gold Partners offering SAP consulting, data and process modelling, managed services, training and implementation services to large corporations in the UAE. ��Without any prior SEO work, they needed a content marketing strategy to establish themselves as thought leaders in the industry and to improve their website performance and lead generation. To achieve this, we created informative content and focused on high-quality keywords. Our client rankings exceeded client expectations with massive increases in ranking, traffic, and leads driven by increased visibility in their core service pages as well as new blog articles created by the NEXA team.
CASE STUDY
Search Engine Optimisation
BACKGROUND STORY
OBJECTIVES
CHALLENGES
SOLUTIONS
RESULTS
88%
1 million
20
of total organic
traffic is from new visitors
CLIENT:
SECTOR: B2B - ENTERPRISE SOFTWARE
43%+
1K+
100+
of total organic traffic�is from GCC nations
impressions in the last 16 months.
Blog reviews in 1 month
Sixfold increase in impressions
from the initial month.
keywords ranked on page one of Google within three months
new leads were generated�through organic traffic.
COMMERCIAL PROPOSAL
COMMERCIAL PROPOSAL - STRATEGY
Workshop & Strategy | |
Workshop & Strategy Digital Marketing Workshop for senior members of both teams to understand your business objectives, product range / service offering, as well as short-term and long-term objectives. This provides us with a deeper understanding of your business, your goals, and your internal processes. The information gained allows us to apply this knowledge into your strategy to create the best possible results. Once this session is complete, NEXA will build a digital marketing strategy for you including: Social Media Strategy - Persona development: a deep understanding of the online and offline persona and defining how and where they can be reached and what type of content they would best respond to - Competition analysis: an overview of your competitors, including what are they doing well & not so well, which platforms are they succeeding on, and what opportunities can be created as a result - Creation of social media themes that match the overall marketing objectives - A clear definition of metrics that will matter in order to create meaningful KPIs - Providing examples of recommended content and the reasons why - Platform selection and a detailed understanding of the benefits and opportunities - Influencers: Identification, opportunities, setup & KPIs Performance Marketing Strategy - Year 1 markets & targets full overview - Ideas on how to increase revenue through cross-selling & up-selling - Awareness campaigns suggestions based on FAQs, thought leadership, education & comparisons - Promotions & other sales opportunities - Plan for retargeting |
COMMERCIAL PROPOSAL - SOCIAL MEDIA
Social Media Management |
Social Media Management - Platforms: Facebook, Instagram & Linkedin - Content Calendar Creation: 20 posts - 5 x static images / graphic designs - 5 x GIF animations - 5 x Reels - 5 x Stories - Caption writing and hashtags in English & Arabic - Complete community management, responding and listening - Identification and engagement with selected influencers (up to 1 per month) - Content boosting for awareness and engagement - Full reporting on each platform, hashtag mentions, ad campaign performance, overall engagement and recommendations Additional Photography / Videography Full day (max 4 hours) onsite shoot with NEXA crew and equipment. |
SEO DELIVERABLES
SEO |
Technical Audit Full Website Technical Audit using NEXA's 19-Point Website Performance Checklist. - Keyword Research - Benchmarking Keyword ranking - Competitor Analysis Search Engine Optimization (In English) - Keyword Targeting - Indexing on Google and Bing (Including Sitemap & Robot.txt files updates) - Core Vital Issue Checks and Fixes (For Website Speed Optimization) - Creation of new website pages and content for keyword optimization On-Page SEO: - On-page SEO for all new content created (Page Titles, Meta Descriptions, Headers and Keyword Density recommendations) - Overall Website Content Reviewing & Recommendations (Based on keyword density & targeted keywords) - Schema Updates Off-Page SEO: - Back-linking Activity - Digital PR Website Sourcing - Google My Business Optimization (Set up included if required) - Reporting: - Monthly Performance Reports - Goal Tracking & Reporting (Google Search Console & Tag Manager - Set up included if required) - Reports include Search Visibility, Competitor Comparison and Exact $ Value of Earned Traffic |
COMMERCIAL PROPOSAL - CAMPAIGNS
Digital Marketing Campaigns |
Digital Marketing Campaigns Campaign Types: Lead Generation & Awareness Number of Campaigns: 2 per month Audiences Location: GCC Recommended Platforms: META (Facebook & Instagram), LinkedIn, Google (Search, GDN, YouTube) Languages (Ad Copy): English & Arabic Creatives: 1 x Core visual & resizing as per platform specifics Landing Page: Website Management and Optimization Media Plan: Projections will be provided following campaigns specifics briefing between your team and NEXA performance team Campaign Setup: Audience targeting, ad objective setting and conversion tracking per campaign / ad set Retargeting: Paid ads to target audiences that have visited your website or social media profiles included within all campaigns Campaign Optimization: Inclusive of budget re-allocation, audience targeting adjustments, campaign creative adjustments as required Account Management: Ongoing communication between your team and your NEXA Account Manager Reporting: Monthly reporting sessions with NEXA Live Dashboard: Built in Google Data studio for real time campaign performance reporting |
COMMERCIAL PROPOSAL
SERVICE | PRICE | QTY | SUBTOTAL |
One-Time Services | |||
Digital Marketing Strategy | AED 25,000.00 | 1 | AED 25,000.00 |
Monthly Services | |||
Social Media Management | AED 12,500.00 | 1 | AED 12,500.00 |
Digital Marketing Campaigns | AED 12,500.00 | 1 | AED 12,500.00 |
SEO | AED 7,500.00 | 1 | AED 7,500.00 |
Ad Budget Recommendations Paid directly to 3rd party platforms | |||
Ad Budget - LOW- paid directly to 3rd party platforms | AED 10,000.00 per month | TBC | |
Ad Budget - MEDIUM- paid directly to 3rd party platforms | AED 25,000.00 per month | ||
Ad Budget - HIGH- paid directly to 3rd party platforms | AED 50,000.00 per month | ||
Terms & Conditions
Contract duration= 12 months. Thereafter 30 day termination notice applies
Payment terms: In advance upon signing the contract
Payment options: Cheque or Bank Transfer
THANK YOU