PITCH DECK TEMPLATE

Informational slide – to be deleted at the end

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Recommended Structure

1

Cover & Intro

2

Opportunity

3

Problem

4

Solution

5

Market Size

6

Traction

7

Competition

8

Business Model

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The Team

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The Ask

COMPANY NAME

Tagline & elevator pitch goes right here

YOUR WHITE

LOGO HERE

Pitch Deck – Event Name/Series Round, Date

We will use these explanatory text boxes during the slides to help you with more information and tips on the right type of content on each slide. Don't forget to delete these boxes in the final version.

Elevator pitch: Short description of the business and product types/ services offered.

THE OPPORTUNITY

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Helpful questions:

What does the market look like at the moment?

Why is NOW the right time for your product / service?

WHY NOW

Positive Reason 1:

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[General description about your industry and potential need:

Lorem ipsum dolor sit amet

YOUR

LOGO HERE

Positive Reason 3:

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Positive Reason 2:

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Positive Reason 4:

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Here you should talk about the industry in which you operate and how your business will work in this market.

THE PROBLEM

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YOUR

LOGO HERE

Helpful questions:

What problem do you want to solve?

How big is the problem?

How others solve the problem?

Here you should talk about the problem you have identified in the industry and that you want to solve it.

[End-user struggles with]

Pain Point Statistic #1

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Pain Point Statistic #2

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Pain Point Statistic #3

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XX%

YY%

ZZ%

THE SOLUTION

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YOUR

LOGO HERE

Helpful questions:

How do you propose to solve the problem?

How is your solution different than other solutions?

How will your products or services will improve the life of your clients?

Here you should talk about how do you solve the problem. Try to be as precise and realistic as you can, to convince that your idea is the best.

Value Proposition: Demonstrate your company’s value proposition to make the customer’s life better. don’t sell the product, sell what it solves.

You can use this mockup if you have a software solution, or you can replace the picture with your product.

FEATURES

Feature #1

Feature #2

Feature #3

Feature #4

MARKET SIZE

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YOUR

LOGO HERE

Helpful questions:

What are the categories of customers?

How willing are they to buy products / services from you?

What do your customers say now about your products / services?

This slide should demonstrate good customer knowledge. Include information about who they are, what they do, or how willing they are to become your customers.

TARGET USER: Lorem ipsum dolor – describe your target customer here

Serviceable

Obtainable

Market

TAM (100% of the market for your product/service)

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TSM (100% of the market you could actually sell to)

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SOM - Target (Beachhead)Market

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TRACTION

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YOUR

LOGO HERE

Help questions:

How many customers do you have?

What usage metrics can you add? (ex:% engagement rate, churn, app usage, no of orders etc)

What turnover / sales have you made so far?

What was the growth rate of the number of customers?

This slide should demonstrate that you have traction in your target market described above.

​

Talk about the state of the company / product, what you have managed to accomplish so far, how many customers you have and what are the growth / scaling prospects.

You can also use this slide as a more detailed case study on a single client if you have a more complex solution.

You can also add testimonials or logo examples if you have

KEY FIGURES

999

Key Traction

Metric #1

1,999

Key Traction

Metric #1

3,999

Key Traction

Metric #1

Client

Logo

Client

Logo

Client

Logo

These guys are awesome. They helped us save a gazillion dollars and countless hours.

John Doe, Manager

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USER GROWTH

COMPETITION

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YOUR

LOGO HERE

Helpful questions:

Who are your main competitors?

Are there companies that could become competitors in the future? What are they?

What's new in your business model?

Here you should talk about who your competitors are. Every business has competition and it is extremely important to know what it looks like and, especially, what it does well!

In this slide you should not only show the competitors, but it is very important how you position yourself towards them, and how you differentiate yourself.

​

Most often this slide is viewed in two ways: competitive matrix and comparative table. You have an example for each layout, use the one that is more suitable for your startup and competition.

more featured

less featured

more this way

less this way

YOUR LOGO�HERE

Competitor #1

Competitor #2

Competitor #3

Competitor #4

COMPETITION

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YOUR

LOGO HERE

Helpful questions:

Who are your main competitors?

Are there companies that could become competitors in the future? What are they?

What's new in your business model?

Here you should talk about who your competitors are. Every business has competition and it is extremely important to know what it looks like and, especially, what it does well!

In this slide you should not only show the competitors, but it is very important how you position yourself towards them, and how you differentiate yourself.

​

Most often this slide is viewed in two ways: competitive matrix and comparative table. You have an example for each layout, use the one that is more suitable for your startup and competition.

BUSINESS MODEL

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YOUR

LOGO HERE

Helpful questions:

How does your business generate revenue?

What is the cost per item sold and how is it detailed?

How realistic are the costs and revenues?

Here you should talk about your financial model or, in other words, about how you intend to make money.

Avg account size or LTV

$348/yr * 3yr = $1044 LVT

Sales & Distribution Model

Direct Sales, Enterprise etc.

Revenue Model

Freemium, Subscription etc.

TEAM

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YOUR

LOGO HERE

Helpful questions:

What do you recommend as the ideal team?

Do you need new people in the near future?

In addition to the team, do you have other mentors, consultants, friends to mention?

Here you should describe the composition of the team, what skills they have and what they recommend to make your business a success.

JOHN DOE

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JANE DOE

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JACK DOE

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JULIE DOE

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THE ASK

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YOUR

LOGO HERE

How does the award help you accelerate business growth?

You can add information about:

Amount required

What will be used on (percentage of categories)

The key milestones you will make with this funding

Financial projection for the next 1-3 years

USE OF FUNDS

Category 1

Category 2

Category 3

KEY MILESTONES TO ACHIEVE IN 12M

XX

Clients

MVP 2.0

Ready

YY

Orders

FINANCIAL PROJECTION

Explanatory slide – to

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Visual Hackers offers professional visual design services for presentations, infographics, business documents, pitch decks and eBooks.

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Depending on the type of visual we’re aiming for, we start with the client brief or ideas document and work our way through the content.

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We can create tailored, branded templates for each client, that can be re-used and re-designed for multiple projects. Once our design is approved, we deliver a working draft mid-project for client approval.

200+

Pitch decks created in the last 2 years

$350M+

Investments realized with the help of the pitch decks we created

WEBSITE

PITCH DECK SERVICES