Grow Your Spirit

Cultivate your identity, faith, or self

2023

Cheryl Lai

How can you Grow Your Spirit?

Don’t you ever wish you could see something change, really change, in your life when you do something you think will better it? Though the world may not respond immediately, Grow Your Spirit will.

Grow Your Spirit gamifies the process of building consistent rituals in your life by tying your action logs to the growth of plants on your shelf. Every time you take a specific action of your choice, you can log them on Grow Your Spirit.

With consistency, these logs will make your plants grow, showing visual representation of your progress and reminding you of how far you have come.

Why Grow Your Spirit?

• Provides incentive to continue
• Intertwines the app with users’ daily lives

What sets us apart?

Visual representation and reminder of progress

Log acts and processes into the app

Gamifies progress

Growth of plant reflects growth of self

• Acts can be anything of user’s choosing
• Allows for broad audience

• Plant will grow over consistent logs.
• Keeps users committed long-term

Why Grow Your Spirit?

Though there are many apps touting a connection with plants, they are generally aimed toward a specific practice, such as meditation or guided self-care—they are largely prescriptive, and restrict users to specific actions.

For example, the app Meditation&Trees plants real trees when users meditate enough. However, such actions are far-removed from the users and do not impact their daily life, making this app easy to put down. In addition, this app uses guilt from the change they could be making to keep users engaged—not a nice way to start or end your day.

​

Screencap from the

Meditation&Trees

Apple app store page

Why Grow Your Spirit is for you

Grow Your Spirit keeps track of you and your progress through clear and simple visualizations. Our customizable labels and plants allow you to Grow Your Spirit on your own terms and your own time with no limit or world-saving pressure.

If you’re interested in improving consistency and keeping track of existing rituals, or looking for something to accompany you while you begin new ones, Grow Your Spirit is for you.

Regardless of your faith or spiritual inclinations, Grow Your Spirit is open to your experiences and your timeline. Grow Your Spirit is for everyone.

Spirituality:

our definition

Spirituality is the furthering of your person, and the steps you take to become a better version of yourself, whatever that means to you.

​

This could manifest in acts of goodness, or prayer, or simply learning to be more conscientious and grateful for things in one’s life—at Grow Your Spirit, we don’t try to limit what that could mean.

Grow Your Spirit is for everyone

Religious

Malleable enough to pair with organized religions

Spiritual

Broad enough for hybrids and everyone else

Our definition of spirituality encompasses people of every background

Roll out timeline (Pre/post-release will be elaborated on)

App pitching, design, and development. Initial feedback.

Garner feedback as app grows to further develop/update.

Place ads on other apps, social media, and lifestyle magazines.

App released on the big app stores: Apple and Google play

Send beta to influencers and businesses for feedback.

Development

Revision

Post-release

Release

Pre-release

Marketing

Prior to release:

1. Promote app beta with social media influencers
1. Largely IG and TikTok due to the visual nature of the platforms.
2. This would allow for the graphics of our app to really shine and entice a younger audience.
2. Collaborate with corporations/businesses to beta this app with their employees
• A win-win situation—the business gives the impression of caring for its employees’ wellbeing and our app gets promoted to an older audience.
• This could also be a way to gain mass feedback about the app prior to release to further develop the app or for any future updates.

After release:

1. Place advertisements in other apps and on social media
1. Pop-up or banner ads in apps about spirituality or self-care (more targeted toward those already involved in these circles)
2. Sponsored posts/TikToks/Reels (for widespread promotion. Also, there’s a chance we’ll go viral!)
2. Place advertisements in lifestyle magazines about spirituality/similar topics
• Magazines would include: Spirituality & Health, Soul and Spirit, Odyssey Magazine (about astronomy, but they have a spiritual living section—really drive home the point that everyone can tap in.)

Marketing

Monetization

Grow Your Spirit is against intrusive advertisements in an app that is reflective of your space. We believe that brings in unnecessary clutter and monetizes your every engagement.

However, in order to fund further development and updates, there will be functions that are limited behind a paywall of a one-off payment of $3.99, such as additional/specific plants and number of total plants.

Free users can only access two slots in the shelf, and can only grow the Pothos and Saguaro. This gives the user a meaningful representation of how the app would function in its full capacity, while also keeping their options limited and giving them incentive to pay.

​

User flow

6. Name plant

9. Growth animation

3. New plant

2. Shelf

1. Loading page

Log history

Existing plant

If unpaid

5. Seed Packets

4. Payment screen

7. Plant page

This user flow details the processes from the opening of the app to the watering of a plant. The highlighted processes will be shown in the following UI mockups.

8. Log action

User experience mockup

Processes from loading to watering plant

User experience mockup

Processes from loading to watering plant

​

Arrow represents the tapping of the screen

User experience mockup

Processes from loading to watering plant

​

Arrow represents the tapping of the screen

Trying to add a new plant? We know that you’re flexible and trying to track so many things at one time.

User experience mockup

Processes from loading to watering plant

​

Arrow represents the tapping of the screen

For us to keep up with you and our other users, we require a one-time payment of $3.99 expand functionality.

User experience mockup

Processes from loading to watering plant

​

Arrow represents the tapping of the screen

​

​

​

Pay $3.99?

​

​

​

Yes

No

User experience mockup

Processes from loading to watering plant

​

Arrow represents the tapping of the screen

User experience mockup

Processes from loading to watering plant

​

Arrow represents the tapping of the screen

​

​

​

A monstera! Wonderful choice. What would you like it to log?

​

​

Type here

User experience mockup

Processes from loading to watering plant

​

Arrow represents the tapping of the screen

​

​

​

A monstera! Wonderful choice. What would you like it to log?

​

​

Meditation

User experience mockup

Processes from loading to watering plant

​

Arrow represents the tapping of the screen

Meditation

User experience mockup

Processes from loading to watering plant

​

Arrow represents the tapping of the screen

Meditation

​

​

​

Confirmation

Log “Meditation”?

​

​

​

Yes

No

User experience mockup

Processes from loading to watering plant

​

Arrow represents the tapping of the screen

Meditation

Additional renders

The two plants that free users would have access to: Pothos

Prayer

Additional renders

The two plants that free users would have access to: Saguaro

​

Gratitude

Image/icon sources

Phone outline: Image by rawpixel.com on Freepik

Lock icons: Safety icons created by Freepik - Flaticon

Plant Animated Icon by Daniel Rivera García

Pen icons created by Freepik - Flaticon

Settings icons created by Freepik - Flaticon

Water icons created by Freepik - Flaticon

Wifi icons created by Gregor Cresnar - Flaticon

Battery icons created by Stockio - Flaticon

Meditation&Trees app store page

Back icons created by Freepik - Flaticon

Thanks!

Please keep this slide for attribution

2022

Simple Leaves

Credits: This presentation template was created by Slidesgo, and includes icons by Flaticon, and infographics & images by Freepik.