Example Content Packet
Structured Brand Campaign
2TravelDads
Samples from 2018 / 2019
Sample Content Packet information
The following images/content pieces were the submissions and final run of structured campaigns with various brands and destinations. There is no confidential information within this packet as all of this content is live and tag.
All features displayed here are visible on our social channels and are being shared in this format as a demonstration of collaborative brand-approved campaigns.
These models are what we use for any branded campaign where the client has set deliverables or has requested editorial control of social posting.
Guidelines
The following images/content pieces are submissions for final approval per Creative Brief (CB).
To secure full resolution files for any other photos (found in site content or otherwise outside of CB), select the image title (right click, “view image” or “view source”) you/the client would like additional usage rights to (credit required) and email 2TravelDads at 2traveldads@gmail.com. A download link will then be provided.
To purchase additional content pieces, including new written content, crafted social posts, or video shorts, email 2TravelDads at rob@2traveldads.com.
**discount given for content bundles **if you are looking for a different image than what’s contained here, including orientation please let us know
SAMPLE
2TravelDads - Dreaming & Planning - Instagram static post
It’s hard to believe that #summer is almost over. We’ve partnered with @IHG and @HolidayInn hotels quite a bit this year and gotten to have some awesome family trips… And we’ve still got one more coming up!! We’re going to Alberta and visiting Banff this week!
We love the consistency and welcoming spirit we experience at #HolidayInn properties, so we’ll be staying up at the Holiday Inn Canmore, Alberta: the gateway to Banff National Park. It’s going to be so fun and beautiful! A great location and beautiful hotel that’s within our #family budget is always key for our travels so this adventure at @HICanmore is going to be a blast!!
Follow along with our Instagram story and on Facebook this weekend and we’ll show you the wonder that is this great destination (and how wild the kids get when we’re up in the mountains).
#ad #HolidayInn #familytravel #TravelAlberta #Canmore #CanadianRockies #gaytravel #LGBTfamily #travelgram #traveltips #exploremore
Location: Holiday Inn Orlando Airport (or tag location of upcoming stay)
SAMPLE
2TravelDads - Enjoying destination - During stay Instagram story
Screenshots of Holiday Inn Canmore/Destination Instagram story - posted live
SAMPLE
2TravelDads - Enjoying destination w/ Holiday Inn - Post-stay Facebook video
It’s funny how making a video of your travels really does take you right back to the moment. We loved our time in Canmore and Banff partnering with @HolidayInn. After busy days of playing in the mountains and on the water, it was great to have a home away from home to return to.
Thank you for fun experience and memories @IHG and @HICanmore. We can’t wait to return!
#ad #HolidayInn #familytravel #TravelAlberta #Canmore #CanadianRockies #traveltips
SAMPLE
#SantaMariaSwirl - Facebook post - video upload
You’ve seen us visit the Santa Maria Valley several times over the years because it’s one of our favorite California destinations. We’re partnering with them again this week to share the coolest virtual wine experience: the #SantaMariaSwirl. **Goes live on Sept 17th**
Everybody swirls their wine differently and every spill is different. @VisitSantaMaria has created a machine to perform a “Swirl-nalysis” based on how you like to pour and experience your favorite wine. Check out the link to try it out and make your own swirl art! → smv.social/SwirlAndSpill
#partner #SantaMariaStyle #CaliforniaWine
Location: Santa Maria Valley, California Tag: @SantaMariaValley @kps3marketing
Asset: complete 2TravelDads Swirl Machine video
COMPLETED
#SantaMariaSwirl - Instagram Story Set
All story segments at Santa Maria Valley, California - @SantaMariaValley -- #SantaMariaSwirl
-- swipe up on two frames w/ https://smv.social/Swirlgram
COMPLETED
Travel Oregon- Instagram Story - Set 3
Beach segments at Harris Beach SP, Brookings OR - @OregonStateParks -- add beach clip as 4th story frame
Last three segments at Charleston Marine Life Center - @UO_CMLC
COMPLETED
2TravelDads - Content Packet - IHG Holiday Inn Canmore/Banff - Sept 2018
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A wide variety of destination oriented images are also available upon request, from IHG hotels to other exciting destinations near IHG properties.
Please forward all content inquiries to 2traveldads@gmail.com or inquire at 2TravelDads.com
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SAMPLE