Event-Beep Marketing Plan
Table of Contents
Budget
Goals & Strategy
Content Plan
Market size
Market Analysis
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03
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Event-Beep:
EventBeep brings you a Social Network where you connect with students from other colleges with similar interests.��With an intent to let you make the most out of your Student Life, EventBeep allows you to -�★ Connect with students from other colleges through interest groups & voice channels�★ Get guidance and mentorship in any field of your interest from top experts through live interactive voice events.�★ Host your own events and become a digital creator in the student space.�★ Level up yourself each day through peer-to-peer learning activities.�★ MyCollegeCampus to explore activities happening in your college.�★ Play daily quizzes and win exclusive student rewards.�★ Digital Campus integration with UniBeep to integrate your classroom day to day activities��Through EventBeep we look forward to bringing out the best in you by helping you explore your different interest areas.���We want you to explore the world outside your classroom, create experiences & finally discover and start working on your passion early on!
Market size
01
Determining all the target audience for Eventbeep app
Market size
3.74 cr
Almost 3.74 cr college students are studying in India.
993
So far India has 993 Universities and it is to be grown at a phase of 10 % per year
All over India
39931
10725
College students
Universities
Colleges
Stand-alone institutions
Nearly 5 lakh students are graduating each year
Tapping 15-20% of the market in the above mentioned audience will be of greater impact to the company
USP of EventBeep
Expert and �Alumni community
College Digitization
Internship, Jobs and other Opportunities
With the powerful alumni�community ,students can update themselves
College made so easy. Lectures ,assignments, Submission and rewards at one single place.
Event –beep offers you internship, jobs and other opportunities.
Buyer Persona
Age: 18-25
Location: All Over India�Semester time: December to March, June to November
Internet
Education
College students are influenced by cine and business personalities.
Influences
Spending Habit
An average student spends 15000 to 30000 on a monthly basis.
Targeting them via Social media and inviting the renowned alumni's to speak about Event-Beep
Must Do
Must Never
Pressurizing
Gaming
Relationship
Self-driven and mentorship
College students
Time spending habits:
Buyer Journey
02
03
01
Awareness
Marketing our app through various marketing channels
Consideration
Checking the app value propositions
Decision
Onboarding in Event Beep platform as per customer needs.
Sales Funnel
Awareness
Marketing our app through various marketing channels.
Interest
Getting the Interest of target audience.
Decision
Onboarding in Event beep platform as per customer needs.
Purchase
Purchasing our premium segments based on our customer service.
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02
03
04
Competitor Analysis
50%
20%
10%
Linked-In
Internshala
Byju's
Only a learning platform but not contains Event beep advanced features
Only provides internship and placement opportunities.
Has community and student communication but not digital classroom experience
SWOT Analysis of Event beep
Strengths
Weaknesses
Opportunities
Threats
A whole package for a college student to excel in his career.
E-learning space are becoming very competitive these days.
Education and college space is fast growing space where we can seek lot of opportunities.
Maintaining bigger target audience is a bigger task
Goals for this year
Goal 1
Goal 3
Goal 2
Goal 4
Making 2 lakh+ downloads in play store in the 1st half of the year.
Reaching a target audience of 4 lakh with an active customer base of at-least 25% in the year end.
Reaching a 15% growth in the first half of the year.
Increasing the sales�by 20% YOY.
Marketing Strategy
Strategy
Requirements:
Goal1
Creating a brand awareness by social media marketing through google, Instagram and linked in.
A design team , a brand person and a social media manager.
Making 2 lakh+ downloads in play store in the 1st half of the year.
This campaign has to be in a way such that it has to directly compete with our competitors and explain our USP to market us and killing competitors.
Marketing Strategy
Strategy
Requirements:
Goal2
Contacting customers and making a personalized experience to warm them and converting 30% of leads to sales conversion.
A proper Bd team ,customer feedback collection, iterating our app based on customer requirements and creating demand for our app.
Reaching 15% sales growth in the first half of the year
Converting existing leads into customer can increase the sales up-to a maximum of 25%
Marketing Strategy
Strategy
Requirements:
Goal3
Collaborating with colleges to use our app for their actual use instead of whatsapp for messages ,communities ,conducting workshops to create awareness in various colleges,event investment.
A marketing tutor team which can be used as a point of contact and a Co-founder as a brand ambassador for representing Event-Beep company.
Reaching a target audience of 4 lakh with an active customer base of at-least 25% in the year end.
Direct marketing and collaboration marketing can lead to the word of mouth and in addition with survey campaign can increase the lead incoming up-to 40%.
Marketing Strategy
Strategy
Requirements:
Goal4
Repeating the above three strategies in a cyclical manner on monthly ,quarterly basis goal 4 can be achieved.
Design and social media team , BD team for making cold calls, and a marketing tutor team.
Increasing the sales�by 20% YOY
On successful implementation of all goals the company profit will rise by 20% with a customer base of about 5 lakhs which is 150% growth, thereby can implement ad based revenue for Event beep app.
Timeline
Goal 1:
First 3 months of aggressive marketing
Goal-3
After 3 months rest 9 months
Goal-2
1st 6 months of the whole marketing campaign
Goal-4
From July 2022-July 2023
Budget
30%
70%
Marketing campaigns and works
A total of 10.5 lakhs will be used for marketing purpose and this can varied as per company requirements.
Recruiting interns for Marketing works
A total of 4.5 lakhs will be used for intern recruitments and other process
Guiding Principles
Project Vision
Deliver Value
Teamwork
Effective Efficiency
To increase sales and revenue and to increase customer base
Newer iterations as customer desirable product/service
Is the most important thing marketing to achieve the target.
Can be achieved with proper team work and newer insights with brainstorming new ideas.
On successful implementation of all goals the company profit will rise by 20% with a customer base of about 5 lakhs which is 150% growth, thereby can implement ad based revenue for Event beep app.
Thank you!