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Passion. Connected.

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Our Goals

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One of the most compact Winter Games in Olympic History

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Where is PyeongChang?

2nd Olympic Games Event

1st Winter Games

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Half of the World Watched the 2016 Rio Olympics

3.6 Billion Viewers

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2014 Sochi Winter Olympics with large viewership

3,000,000,000+

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SOCHI 2014

Source: http://www.adweek.com

2014 Winter Olympic Games in Sochi, Russia

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Social Media

Source: http://www.adweek.com

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Social Media

#PyeongChang2018

18,624,495 followers

511,346 followers

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When the Earth Meets the Sky

SOOHORANG

Meet Soohorang, the mascot of the PyeongChang 2018 Olympic Winter Games, took its motif from the white tiger. The white tiger has been long considered Korea’s guardian animal. “Sooho”, meaning protection in Korean, symbolises the protection offered to the athletes, spectators and other participants of the 2018 Games. “Rang” comes from the middle letter of “Ho-rang-i”, the Korean word for “tiger,” and is also the last letter of “Jeong-seon A-ri-rang”, a cherished traditional folk song of Gangwon Province, where the Games will be held. Soohorang not only has a challenging spirit and passion, but is also a trustworthy friend who protects the athletes, spectators and all the participants of the Olympic Games.

WHERE THE EARTH MEETS THE SKY: The emblem’s design has its roots in Hangul, with the shapes that form the logo stemming from the first consonants of each syllable in the word “PyeongChang” when it is written in Hangul. The first character in the emblem also represents a gathering place where the three elements of Cheon-ji-in – heaven, earth, and human – are in harmony. The second character symbolises snow and ice, as well as the athletes’ stellar performances. PyeongChang 2018’s new emblem symbolises a grand gathering of people from all around the world in celebration of Olympic winter sports, which is taking place in the harmonious land of PyeongChang – “A square where the earth meets the sky, and where athletes excel in snow or on ice - that’s where everyone will celebrate the world’s biggest winter festival in 2018.”

TRADITIONAL KOREAN COLOURS: The emblem uses five traditional Korean colours – black, blue/green, yellow, red, and white – which is the same colour scheme as that found in the Olympic flag. Traditionally, blue and green were represented by a single word in Hangul but this has now changed, with separate words now existing for each. The five cardinal colours are found in many aspects of daily life and tradition in Korea, including in clothing, celebrations, martial arts, architecture, art and food.

ACROSS ALL COMMUNICATIONS: The development process of the PyeongChang 2018 Olympic emblem was masterminded by Jong-joo Ha, who is known for his branding expertise that spans a wide range of projects, such as the corporate identity designs of major global corporations. This new emblem will now be used by PyeongChang 2018 across all its communications until the end of the Games. SAMANTHA

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Silver

Number of medals: 259

Gold

Bronze

The medals, which range in weight from 586 grams for the gold medal to 493 grams for the bronze, reflect the traditions and culture of the host nation. Their design was inspired by the texture of tree trunks, with the front bearing the Olympic rings and dynamic diagonal lines that reflect both the history of the Olympics and the determination of the participants. On the reserve, meanwhile, are stated the discipline, event and the PyeongChang 2018 emblem. In total, 259 sets of the medals have been made.

They are the work of celebrated South Korean designer Lee Suk-woo, who incorporated Hangeul – the Korean alphabet and the foundation of Korean culture – into their design through a series of consonants symbolising the effort of athletes from around the world, who will come together as one to compete at PyeongChang 2018. The ribbon from which the medal hangs is an equally important part of the design and has been created using gapsa, a traditional South Korean fabric. The light teal and light red ribbon from which the medals hang is also embroidered with Hangeul patterns and other designs. SAMANTHA

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Forbes Top 100 Brands

Sold in 171 countries around the world

Over 6 billion cans sold worldwide in 2016

50 Red Bull athletes competed at 2014 Winter Games

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If Red Bull Was It’s Own Country in 2010…

5th

Among all countries.

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Red Bull’s Mission Statement is to be the premier energy drink in Asia, Europe, and all around the globe.

Over 37 Million subscribers to the IOC’s social media platforms.

@Olympics

More effective for a brand to advertise during the Olympics than the Super Bowl.

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Super Bowl vs. Olympics

Number of Ad Impressions:

2017 Super Bowl

75 Million

2016 Rio Olympics

214 Million

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Venues

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Venues

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Excellence

Courage

Equality

Friendship

Respect

Olympic Values

Red Bull Values

Excellence

Inspiration

Authenticity

Courage

Honesty

How the values of the Olympics and Red Bull align:

Respect - This value incorporates respect for oneself, one's body, for others, for the rules and regulations, for sport and the environment. Related to sport, respect stands for fair play and for the fight against doping and any other unethical behaviour

Excellence - This value stands for giving one's best, on the field of play or in the professional arena. It is not only about winning, but also about participating, making progress against personal goals, striving to be and to do our best in our daily lives and benefiting from the healthy combination of a strong body, mind and will. Red Bull is a premium brand and should be seen as nothing but such. Associating that name with the Olympic Games, an institution only referred to

Courage - Being brave and confident enough to do what you believe is right. Courage, bravery, fortitude, will, and intrepidity, is the ability to confront fear, pain, risk/danger, uncertainty or intimidation

Honesty, authenticity, and respect - authentic and organic ways of promotion while also staying true to the company similar to olympic values in respect and honesty to provide raw, true, athletic performance

MATT

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#skijumping

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How can you watch the 2018 Winter Olympics?

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This is a look inside the Official Programme which is the list of events at PyeongChang 2018!

Eight new medal events at PyeongChang will take the total of golds up for grabs to 102, more than any previous Olympic Winter Games. The new events will certainly add a new dimension to these Games, with the accent very much on increasing the appeal of the Olympic Winter programme to young audiences around the world.

One of the new events that adds a youthful vibe is the snowboard Big Air. The other new events all have a strong team ethic and help the Games bridge the gender divide. For the first time in PyeongChang, a mixed doubles event in curling will appear alongside the traditional men's and women's team events. Alpine skiing, traditionally an individual sport, will also have its own mixed team event for the first time. And finally, the speed skating programme in PyeongChang will be rounded off with men's and women's 'mass start' events.

Because there will be so many new events and opportunities and nations alike, we expect to see in increase in on-grounds attendance as well as viewership. Among the additional exposure these events bring there will be an even more broad demographic for this years games. SAM

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Inventory Items

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Wings Team

Girls

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Red Bull Logo Collab

PyeongChang 2018

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Red Bull

Special Edition Can

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Red Bull Finish Line Banner

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Winter Gives You Wings

Allowing spectators on the grounds to get in on the competition through a contest

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Red Bull Wings Team Mini Events

This could be you… Cheered on by your friends, family, and other Olympic-goers. Winning Red Bull Olympics apparel.

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Red Bull Social Media Challenge

#FindYourWings

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Red Bull

Podium and Rails

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Winter Olympics Mobile App

EVENTS

LOCATIONS

EVENTS

LOCATIONS

RED BULL EVENTS

OLYMPIC EVENTS

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Instant Replays Sponsored by Red Bull

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TICKETS

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Meet the Team

VP of Event Marketing

madfalzon@winterolympics.com

President of Operations

samscuderi@winterolympics.com

Zach Allen

Chief Advertising Coordinator

zachallen@winterolympics.com

Madison Falzon

Bryan Lee

VP of Sales

bryanlee@winterolympics.com

Samantha Scuderi

Matt Linico

VP Sponsorship Coordinator

mattlinico@winterolympics.com