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Using TikTok (and Other Short-Form Video) to Get Clients and GROW Your Business

Eric Williams

Dual-Certified Guide & Business Coach

@BusinessCoachEric

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212ConsultingServices.com/summit

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90% of consumers say video helps them make

buying decisions.

​

80% of the people prefer videos over written text.

@BusinessCoachEric

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@BusinessCoachEric

“Short Form” Video

  • Between 15 sec & 3min�
  • Portrait Mode (Up & Down)�
  • TikTok, Reels (Instagram & FB), YouTube Shorts

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@BusinessCoachEric

“Short Form” Video

  • Bite Sized & Easy to Remember�
  • Highly Shareable & Niche Content

​

  • Lower Production Requirements

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@BusinessCoachEric

Differences: Video Length

15sec, 60sec, 3min, 10min

Up to 60sec

60sec (uploaded), 15sec (in app)

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@BusinessCoachEric

Differences: Shopping Links

Yes - In App

Yes - In App

Not at this time

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@BusinessCoachEric

Differences: Monetization

Ad Revenue, Creator Fund, Live Donations

Live Donations, Subscriptions/Membership

Ad Revenue, Live Donations, Membership

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@BusinessCoachEric

Differences: Engagement Rates

5.43%

0.93%

0.51%

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@BusinessCoachEric

Which Platform is Right For Me?

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@BusinessCoachEric

Differences: For Me

Lower Pressure, Better Community

Too Big To Gain Reel Traction

Great Opportunity, Broad Fluctuation

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  • 1b monthly active users.�
  • 4.8b internet users worldwide.�
  • 20.83% of internet users are on TikTok.

@BusinessCoachEric

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“My Audience isn’t On TikTok.”

�- You (Probably)

@BusinessCoachEric

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@BusinessCoachEric

@BusinessCoachEric

59% of Followers Over 35

62% of 2022 Revenue

Fortune 500 & 100 Companies

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@BusinessCoachEric

Content Creation

  • Connecting Trends to Your Niche�
  • Commenting on Other Content�
  • Creating Original Content

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@BusinessCoachEric

Content Calendar

  • Consistency Over Quantity�
  • Stock the Idea Pond�
  • Batch Create the Content

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@BusinessCoachEric

Calls To Action

  • Link List�
  • Comments�
  • Stitch & Duet

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@BusinessCoachEric

Quick Tips

  • Don’t Overthink It (GETMO)�
  • Audio > Lighting > Video > Production�
  • Good Hook, Quick Cuts & No “Millennial Pauses”�
  • APV (Always Provide Value)

212consultingservices.com/gear

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@BusinessCoachEric

Quick Tips

  • Pick a Repeatable Format
    • Problem/Hook
    • Solution/Info
    • Success/CTA�
  • Pick a Sustainable Schedule�
  • Pick a Platform that Works for YOU

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What’s holding you back from posting short form video content?

@BusinessCoachEric

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@BusinessCoachEric

Let’s Do It

  • Take Out Your Phone�
  • Problem/Hook, Solution/Info, Success/CTA�
  • Press Record�
  • Edit, Add Description, and POST

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Book A Session

Gear List

Resources

Eric Williams

Eric@212ConsultingServices.com (419) 351-5532

@BusinessCoachEric

212consultingservices.com/gear

212consultingservices.com/summit