WeCodeKC Creative
Round 3 2/07
WeCodeKC
WeCodeKC
Meet The Team
Daniela Rosario
Associate Creative Director
Devin Goetz
Art Director
Shenell McFarlane
Junior Art Director
Melanie Sidle
Art Director
OCT 2021 |
Naylah Hinton
Art Director
Agenda
WeCodeKC
OCT 2021 |
WeCodeKC
Our mission is to give youth the opportunity to learn technology concepts, and leadership skills; creating �a pipeline of future-ready professionals through project-based learning and innovative programs.
WE CODE KC is an initiative that serves the urban core of Kansas City, exposing youth to various programming languages, technology, cyber security, and computer science concepts. Learning the basic concept of coding develops creativity, problem solving skills, builds confidence and helps to build a positive future. Every child, no matter their zip code or their family’s financial status, should have the opportunity to learn to code.
WeCode is…..
MAY 2021 |
OCT 2021 |
MAY 2021
LOGO
Old Logo:
WeCodeKC
OCT 2021 |
New Refreshed Logo:
WeCodeKC
OCT 2021 |
Primary Logo Version A1: Location subject to change per city
Primary Logo Version B1: Location
90 / 74 / 29 / 13�48 / 76 / 120�#304C78
76 / 76 / 0 / 0�89 / 85 / 64�#5955A4
86 / 27 / 79 / 13�17 / 126 / 88�#117E58
51 / 99 / 33 / 15�127 / 35 / 98�#7F2362
7 / 26 / 100 / 0�238 / 187 / 29�#EEBB1D
Headline Font:
Body Font:
Colors:
Primary Logo Version A2:
Logo Refresh
Primary Logo Version B2:
Secondary Logo Version A1: Incorporates all primary colors
Secondary Logo Version B1: Incorporates all primary colors
90 / 74 / 29 / 13�48 / 76 / 120�#304C78
76 / 76 / 0 / 0�89 / 85 / 64�#5955A4
86 / 27 / 79 / 13�17 / 126 / 88�#117E58
51 / 99 / 33 / 15�127 / 35 / 98�#7F2362
7 / 26 / 100 / 0�238 / 187 / 29�#EEBB1D
Headline Font:
Body Font:
Colors:
Logo Refresh
Primary�Colors
Tints & Shades
Tints & Shades
CREATIVE
WeCodeKC
Aligned with We Code’s mission of empowering youth with technology and leadership skills– Techstronauts (Technology Astronauts) will embark on an important journey through the coding universe.
Techstronauts embody the values of perseverance, knowledge, and strength as they venture from planet to planet to complete the coding levels. Upon completion of a level on a planet, they receive a badge to signify their advancement to the next level. Each badge represents an item that helps motivate them through their journey.
By the time their journey across the coding universe is complete, they will have acquired many of the skills necessary to be successful in their real-life journey in this field. They will have also gained other skills and lessons that will be applicable throughout many other areas of their lives.
“Techstronaut Journey”
MAY 2021
WeCodeKC
OCT 2021 |
Beginner:
Badges and Levels: 3 Level�“Techstronaut Journey”
01
03
02
Intermediate:
Advanced
Each level of completion will have a badge shape that represents and remains the same for each planet.
WeCodeKC
OCT 2021 |
Scratch
Javascript
Python
HTML & CSS
01
03
04
02
App Inventor
05
Planet �Fusion Fuchsia
Planet �Aegean Cool
Planet�Indigo-go
Planet �Galactic Green
Planet �Gleaming Gold
As a techstraunaut, your journey is yours alone! Fuchsia is the embodiment of uniqueness and confidence. After you master all the levels, you’ll realize the power of your own shine.
liveliness, self-assurance, and confidence�
You’ve made it halfway; look at you Indigo-Go! We love your dedication and you’ll soon prove your mastery of the core principles of Javascript. Your wisdom is infinite, keep on going!
Devotion, wisdom
We hope that you’ll cruise through planet Aegean Cool! You’ve pushed it this far building on basic functions and growing your knowledge. The Aegean blue hue badges will be a mark of true trust in your intelligence and the ability to move forward.
Calm, trust, intelligence�
Groundbreaking work getting to Galactic Green! Here you’ll learn and demonstrate your rockin’ Python skills.
Growth, prosperity
The final step in your astonishing techstronaut journey– completing Gleaming Gold. On this last planet, the ease you’ll have in creating an app will seem like true sorcery. As this become the last stop, you’ll learn you are the magic that keeps tech going.
Luxury, magic
WeCodeKC
OCT 2021 |
Scratch
Javascript
Python
HTML & CSS
01
03
04
02
App Inventor
05
Planet �Fusion Fuchsia
Planet �Aegean Cool
Planet�Indigo-go
Planet �Galactic Green
Planet �Gleaming Gold
As a techstraunaut, your journey is yours alone! Fuchsia is the embodiment of uniqueness and confidence. After you master all the levels, you’ll realize the power of your own shine.
liveliness, self-assurance, and confidence�
You’ve made it halfway; look at you Indigo-Go! We love your dedication and you’ll soon prove your mastery of the core principles of Javascript. Your wisdom is infinite, keep on going!
Devotion, wisdom
We hope that you’ll cruise through planet Aegean Cool! You’ve pushed it this far building on basic functions and growing your knowledge. The Aegean blue hue badges will be a mark of true trust in your intelligence and the ability to move forward.
Calm, trust, intelligence�
Groundbreaking work getting to Galactic Green! Here you’ll learn and demonstrate your rockin’ Python skills.
Growth, prosperity
The final step in your astonishing techstronaut journey– completing Gleaming Gold. On this last planet, the ease you’ll have in creating an app will seem like true sorcery. As this become the last stop, you’ll learn you are the magic that keeps tech going.
Luxury, magic
WeCodeKC
OCT 2021 |
Scratch
Javascript
Python
HTML & CSS
01
03
04
02
App Inventor
05
Planet �Fusion Fuchsia
Planet �Aegean Cool
Planet�Indigo-go
Planet �Galactic Green
Planet �Gleaming Gold
As a techstraunaut, your journey is yours alone! Fuchsia is the embodiment of uniqueness and confidence. After you master all the levels, you’ll realize the power of your own shine.
liveliness, self-assurance, and confidence�
You’ve made it halfway; look at you Indigo-Go! We love your dedication and you’ll soon prove your mastery of the core principles of Javascript. Your wisdom is infinite, keep on going!
Devotion, wisdom
We hope that you’ll cruise through planet Aegean Cool! You’ve pushed it this far building on basic functions and growing your knowledge. The Aegean blue hue badges will be a mark of true trust in your intelligence and the ability to move forward.
Calm, trust, intelligence�
Groundbreaking work getting to Galactic Green! Here you’ll learn and demonstrate your rockin’ Python skills.
Growth, prosperity
The final step in your astonishing techstronaut journey– completing Gleaming Gold. On this last planet, the ease you’ll have in creating an app will seem like true sorcery. As this become the last stop, you’ll learn you are the magic that keeps tech going.
Luxury, magic
WeCodeKC
OCT 2021 |
Scratch
Javascript
Python
HTML & CSS
01
03
04
02
App Inventor
05
Planet �Fusion Fuchsia
Planet �Aegean Cool
Planet�Indigo-go
Planet �Galactic Green
Planet �Gleaming Gold
As a techstraunaut, your journey is yours alone! Fuchsia is the embodiment of uniqueness and confidence. After you master all the levels, you’ll realize the power of your own shine.
liveliness, self-assurance, and confidence�
You’ve made it halfway; look at you Indigo-Go! We love your dedication and you’ll soon prove your mastery of the core principles of Javascript. Your wisdom is infinite, keep on going!
Devotion, wisdom
We hope that you’ll cruise through planet Aegean Cool! You’ve pushed it this far building on basic functions and growing your knowledge. The Aegean blue hue badges will be a mark of true trust in your intelligence and the ability to move forward.
Calm, trust, intelligence�
Groundbreaking work getting to Galactic Green! Here you’ll learn and demonstrate your rockin’ Python skills.
Growth, prosperity
The final step in your astonishing techstronaut journey– completing Gleaming Gold. On this last planet, the ease you’ll have in creating an app will seem like true sorcery. As this become the last stop, you’ll learn you are the magic that keeps tech going.
Luxury, magic
WeCodeKC
OCT 2021 |
Scratch
Javascript
Python
HTML & CSS
01
03
04
02
App Inventor
05
Planet �Fusion Fuchsia
Planet �Aegean Cool
Planet�Indigo-go
Planet �Galactic Green
Planet �Gleaming Gold
As a techstraunaut, your journey is yours alone! Fuchsia is the embodiment of uniqueness and confidence. After you master all the levels, you’ll realize the power of your own shine.
liveliness, self-assurance, and confidence�
You’ve made it halfway; look at you Indigo-Go! We love your dedication and you’ll soon prove your mastery of the core principles of Javascript. Your wisdom is infinite, keep on going!
Devotion, wisdom
We hope that you’ll cruise through planet Aegean Cool! You’ve pushed it this far building on basic functions and growing your knowledge. The Aegean blue hue badges will be a mark of true trust in your intelligence and the ability to move forward.
Calm, trust, intelligence�
Groundbreaking work getting to Galactic Green! Here you’ll learn and demonstrate your rockin’ Python skills.
Growth, prosperity
The final step in your astonishing techstronaut journey– completing Gleaming Gold. On this last planet, the ease you’ll have in creating an app will seem like true sorcery. As this become the last stop, you’ll learn you are the magic that keeps tech going.
Luxury, magic
WeCodeKC
OCT 2021 |
Scratch
Javascript
Python
HTML & CSS
Badges and Levels: 5 Categories�“Techstronaut Journey”
01
03
04
02
App Inventor
05
potential
Planet: Fusion Fuchsia
Planet: Aegean Cool
Planet: Indigo-go
Planet: Galactic Green
Planet: Gleaming Gold
Branded Swag
Social Media