MODULE "Goal setting and priority management"

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Team Goal Setting Case Studies

by departments

Finance

OKR/SMART

🎧 OKR Road Map

The overall goal of the financial block:

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Ensure sustainable company growth x4 through effective management of revenues, costs, and investments, while maintaining financial stability and liquidity.

🎧 OKR Road Map

Level 1. Strategic Results

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• Financial stability and transparency.
• Revenue and margin management.
• Cost efficiency and ROI of investments.
• Liquidity and cash flow management.
• Financial risk management and regulatory compliance.

Level 2. Key Business Metrics

• Revenue is the total income of a company.
• EBITDA Margin - operating profitability.
• Free Cash Flow (FCF) is the cash flow after investment.
• Burn Rate / Runway ( if relevant) - the rate of capital consumption.
• ROI / ROIC — return on investment.
• Debt/Equity Ratio — debt burden.
• DSO (Days Sales Outstanding) - accounts receivable turnover.

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🎧 OKR Assembly Map

Level 3. Operational Indicators

• Accuracy of financial forecasts (% deviation from plan).
• Timeliness of closing reports ( days to close).
• Number of automated reports.
• Share of expenditures that have passed budgetary control.
• Reducing unit cost ( cost of 1 transaction/operation).
• Number of violations identified during internal audits.
• % budget execution by CAPEX and OPEX.
• Payment approval time.
• Number of financial policies revised and updated.
• Availability of reserves ( provisions) for risky operations.

🎧 OKR Assembly Map

Level 4. Action Metrics

• Number of payment reconciliations completed on time.
• Number of automated operations in ERP.
• Invoice processing time.
• Number of budget control meetings with departments.
• Percentage of invoices paid on time.
• Number of prevented cash flow gaps.
• Number of tax compliance cases closed on time.
• Average time to prepare management reports.
• Number of implemented financial dashboards .
• Number of times the team prevented cost overruns before they occurred.

🎧 OKR Assembly Map

Finance

CASE STUDIES

O: Increase transparency in financial planning.

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KR:

○ Reduce the discrepancy between actual and planned costs from 15% to 5%.

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○ Automate 80% of budget reports by the end of the quarter.

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○ Issue monthly P&L by the 10th of the month.

1

OKR

O: Improve cash flow management.

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KR:

○ Reduce accounts receivable from 60 to 40 days.

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○ Maintain cash reserve of at least 3 months of operating expenses.

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○ Reduce late payments by 30%.

2

OKR

O: To support the implementation of the company’s plan by attracting investment.

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KR:

○ Prepare a financial model for new verticals within 30 days.

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○ Conduct 2 scenario analyses for 2026.

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○ Obtain approval from the investment committee.

3

OKR

SMART

1. Reduce the reporting cycle from 10 to 5 working days by December.

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2. Review all contracts with suppliers and reduce costs by 5% by the end of the year.

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3. Update the P&L model with a forecast for 2026 by the end of November.

Ineffective wording

●“Make finances better” – not measurable.

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●“Reduce costs” – it is unclear by how much or in what time frame.

Accounting

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OKR/SMART

O: To improve accounting accuracy.

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KR:

○ Reduce reporting errors by 90%.

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○ Implement double verification for all large transactions.

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○ Automate bank reconciliation 100%

1

OKR

O: Reduce month-end closing time.

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KR:

○ Reduce the closing period from 12 to 7 days.

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○ Implement the ERP module by the end of Q4.

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○ Train 100% of accountants to work in the new system.

2

OKR

O: Ensure compliance with tax laws.

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KR:

○ Submit all declarations on time without penalties.

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○ Conduct an internal audit before the end of the year.

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○ Update tax policies in ERP.

3

OKR

1. Reduce manual transactions by 40% by the end of the year.

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2. Implement electronic document management by November 15.

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3. Conduct 2 training sessions on new tax requirements until the end of Q4.

●“Bring order to accounting” – it is not clear how to measure it.

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●“Work faster” is immeasurable and non-specific.

SMART

Ineffective wording

1. OKR Library for Finance