Market Research for Academic Projects
What is market (commercial) research?�How is it different from academic research? �
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https://youtu.be/FO1jc6hEWo8?si=NaogpHU4V4tBAmG� Market Analysis���������
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Academic / Commercial�Perspectives
Ice Breaking Exercise:
Look at the classroom scene and discuss what you think is happening from an academic perspective.
Who are the main actors? What are they doing? Why are they doing it? Do you have a value judgement?
Now put on your business hat. Instead of children they are major global companies e.g. Microsoft, Apple, IBM.
Now what is going on? Is there a difference in how you see the actions of the organisations? Any GDPR, or Intellectual Property (IP) issues?
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© 2024 Dr Anthony Basiel
Robert Doisneau
Les ecoliers curieux
The curious schoolchildren
Paris, 1953
Profile the organisation:�What are the 3 key business statements to inform the corporate development plan.�
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Business Statements:�1) Mission statement ��2) Vision statement��3) Value statement ��
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Business Statements:�1) Mission statement - Measurable objective. E.g. The company aims to make 10% profit after the first annual quarter�2) Vision statement – This middle-to-long-term plan shows where the company plans to be in the near future e.g. The company will open a new national branch office in 3-5 years. �3) Value statement – The corporate social responsibility plan provides the ethos of the company. For example, all packaging will be recyclable not using any plastic. ��
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Business Statements:�1. What if you can’t find the company business statements or worse, they don’t have one?��2. Search for other companies in your sector to see what their business statements say.��3. Use and AI generator to create appropriate business statements.��
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https://www.g2.com/compare/mcafee-antivirus-plus-vs-gen-digital-norton-antivirus���������
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Market Research: Free online comparison sites�cloudways.com/blog/price-comparison-websites/ �versus.com/en �www.capterra.co.uk/directory�priceshape.com/?utm_source=GetApp&gdmcid=2bb40abf-d4db-40aa-8300-20c1c997fad6 �������
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nngroup.com – comparison tables����������
���www.nngroup.com/articles/comparison-tables/
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Infographic from�https://picsart.com/ �
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Research Tools: https://tinyurl.com/MktResearchTools: ���������
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AI Tools: �https://www.youtube.com/shorts/2osZucSrdFg ���������
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Market Research
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