Presented By
Arneeb Mahbub
Founder and CEO
Conshus Clothing
www.conshusclothing.com
We want to empower underprivileged female workers financially
MISSION
Garment workers all over the world are disenfranchised.
PROBLEM
40M
4M
$110
garment workers all over the world
female garment workers in Bangladesh
monthly salary
References: Wiseguy Reports
Mintel
Personal Interviews
HOW BAD IS IT?
References: Wiseguy Reports
Mintel, Dhaka Tribune
Personal Interviews
8M
4M
2600
garment workers
who don’t know where their next meal will come from
children who can’t regularly go to school
Workers + children die every year from not being able to pay for healthcare
Each polo sold will contribute $7 revenue to the woman who was involved in making the polo
Sell Quality Polo Shirts
SOLUTION
Each customer receives a card illustrating one garment worker who helped to make the polo.
Customer feels connected to the person they helped
Premium quality for low price, only $35
PRODUCT
Organic Cotton Made which uses 91% less water, Pesticide free
BRAND
BUSINESS MODEL
STEP 1: Customer Orders
$35 polo shirt online
STEP 2: Woman in Partner Factory makes quality shirt
STEP 3: Polo Shirt + Card of
Woman Delivered to Customer
STEP 4: Give $7 to the Woman who Made the Polo
$3
Direct to Consumer
E-commerce
Direct to
Business
Drop-shipping
$45
per shirt
500
MOQ
worth of polo shirts sold worldwide
are willing to spend
over $40 for a polo shirt
of polo buyers are
millennials (ages 20-34)
MARKET SIZE
$4.8B
57%
References: Wiseguy Reports
Mintel
65%
B2C
B2B
21%
Of businesses and institutions in the US buy customized polo shirts
74M
54M
14M
11M
TARGET MARKET (B2C)
Millenials in
North America
Socially Conscious Millenials
Polo Wearers
Conshus Clothing
Targets
University apparel stores and major corporates (for their company merchandise)
Companies like Under Armour, Oxford America and Adidas sell name dropped polo shirts to UCI.
$49
$47
$56
$45
Standard Price
For a company like Chevron, Under Armour and Nike manufacture polo shirts for their company merchandise.
$52
$48
Companies and institutions alike gain great press from partnering with brands like us
TARGET MARKET (B2B)
COMPETITION
Quality
Price
Social
Impact
$100
$150
$50
$29
GO TO MARKET PLAN
5000 lives changed
Come up with a better go to market plan with similar graphics and keep the amount of units sold the same. Have influencer marketing come in on year two
YEAR 1
YEAR 2
YEAR 3
YEAR 4
YEAR 5
Guerrilla Marketing, Social Media
Social Media Awareness, Video Logging
Influencer Campaigns, Blogs
New Designs, PR, Runway
Global Presence
25000 Units sold
57,500
Units sold
133,250 Units sold
300,000
Units sold
700,000
Units sold
FINANCIALS
Years
$$$
(millions)
Revenue
EBIT
Contribution
to Women
1
2
3
4
5
0
10
20
30
$31M
$16M
$5M
AT THE END OF 5 YEARS WE HOPE TO CHANGE…
7,000
lives
Send 14000 children to school
Afford 3 meals a day
4x worker income =
Stay out of poverty
IMPACT ON SOCIETY
Factories
Retailers
Workers
$440 monthly income
Environment
4 factories fully
occupied
300,000,000 L
of water saved
1040
acres saved
New Business
Model To replicate
IMPLEMENTATION
$150K
5K
45K
Merchandising Team in
Bangladesh
We need
for our first year of operations
Marketing and Promotion
Storage Facility
Rental
10K
Warehouse Rental
Use of Funds:
120
Polo shirts sold to friends and families in the UCI community.
1st
Won 1st place +$5000 prize award in the HEC Montreal Social Business Competition 2019. In talks with HEC to customize 200 shirts.
$2000
Raised $2000 from GoFundMe for COVID-19 response to help garments workers.
ACHIEVEMENTS
Gourav Bhattacharya
TEAM
Previous Startup
Experience
Pitched in 8 competitions
Won 3 1st place
Rushil Soni
CTO
Software Engineer
Designed backend and front end of CC website
Built internal inventory
tracking system
Founder and CMO
Content Creation Experience
Marketing Focus in Business
Worked with brands like Marriott and Revlon
Founder and CEO
Arneeb Mahbub
Marketing Background
Experience in garments operations in Bangladesh
Previous Startup
Experience
Pitched in 8 competitions
Won 3 1st place
Michelle Greenwood
CFO
Manages social enterprise fund
Financial Services Professional 30+ years
Invests in mission driven
entrepreneurs
Developed CC’s Go-to-Market Strategy
FUTURE GOALS
Financial Literacy
Healthcare Fund
ALWAYS GIVING BACK
Childrens Education Fund
Thank You
www.conshusclothing.com
UNIT COSTS
67%
Gross margin
53%
Operating margin
73% of millennials (aged 20-34) care about purchasing products from socially conscious brands
TARGET MARKET
Do you purchase clothes from socially conscious brands?
n = 350
n = 266
n = 69
Do you wear polo shirts or have you worn them before?
Would you buy a CC polo shirt? Click the link below
Reference: Statista Mintel
THAT WAGE IS LEGAL
BUT NOT ETHICAL
THEY ARE MERELY SURVIVING
No Savings
No Choices
No Future
VALUE CHAIN ADVANTAGE
TRADITIONAL RETAIL
DIRECT TO CONSUMER
Sourcing
Manufacturing
Wholesale
Retail
Customer
Warehouse
= high priced products, exploitation of labor
Sourcing
Manufacturing
Warehouse
Customer
= lower priced products, profitable, can give back to value chain
VALIDATION
$379M
$340M
$40M
revenue
In 10 years
revenue
In 8 years
revenue
In 5 years
DURABILITY AND RELEVANCE
New Products & New Beneficiaries
Brand Loyalty
Small + Adaptable Team
MECHANICS OF GIVING BACK
LARGE SCALE
SMALL SCALE
Distribute Cash
Document Womens’ Life Changes
Handle Relations with Factories
Ground Team in Bangladesh
Standout Partners
Mobile Accounts for all workers
Payments made through bKash
After-Work Education Program
Units Sold | 25000 | 57500 | 132250 | 304175 | 699602 |
Unit Price($) |
45.00 |
45.00 | 45.00 | 45.00 | 45.00 |
Revenue($) |
1,025,000.00 |
2,587,500.00 |
5,951,250.00 |
13,687,875.00 |
31,482,090.00 |
COGS | | | | | |
Manufacturing($) |
112,500.00 | 258,750.00 | 595,125.00 | 1,368,787.50 | 3,148,209.00 |
Packaging($) |
37,500.00 | 86,250.00 | 198,375.00 | 456,262.50 | 1,049,403.00 |
Shipping($) |
50,000.00 | 115,000.00 | 264,500.00 | 608,350.00 | 1,399,204.00 |
Contribution to Workers($) |
175,000.00 | 402,500.00 | 925,750.00 | 2,129,225.00 | 4,897,214.00 |
Marketing and Partnership Costs($) |
135,000.00 | 310,500.00 | 714,150.00 | 1,642,545.00 | 3,777,850.80 |
Total Costs($) |
510,000.00 |
1,173,000.00 | 2,697,900.00 | 6,205,170.00 |
14,271,880.80 |
Year | 1 | 2 | 3 | 4 | 5 |
Gross Profit($) | 515,000.00 | 1,414,500.00 | 3,253,350.00 | 7,482,705.00 | 17,210,209.20 |
Operational Expense($) | 20,000.00 | 20,000.00 | 340,000.00 | 340,000.00 | 340,000.00 |
EBIT($) | 495,000.00 | 1,394,500.00 | 2,913,350.00 | 7,142,705.00 | 16,870,209.20 |
Year | 1 | 2 | 3 | 4 | 5 |
Units Sold | 25000 | 57500 | 132250 | 304175 | 699602 |
Unit Price | $ 45.00 | $ 45.00 | $ 45.00 | $ 45.00 | $ 45.00 |
Revenue | $ 1,025,000.00 | $ 2,587,500.00 | $ 5,951,250.00 | $ 13,687,875.00 | $ 31,482,090.00 |
COGS | | | | | |
Manufacturing | $ 112,500.00 | $ 258,750.00 | $ 595,125.00 | $ 1,368,787.50 | $ 3,148,209.00 |
Packaging | $ 37,500.00 | $ 86,250.00 | $ 198,375.00 | $ 456,262.50 | $ 1,049,403.00 |
Shipping | $ 50,000.00 | $ 115,000.00 | $ 264,500.00 | $ 608,350.00 | $ 1,399,204.00 |
Contribution to Workers | $ 175,000.00 | $ 402,500.00 | $ 925,750.00 | $ 2,129,225.00 | $ 4,897,214.00 |
Marketing and Partnership Costs | $ 135,000.00 | $ 310,500.00 | $ 714,150.00 | $ 1,642,545.00 | $ 3,777,850.80 |
Total Costs | $ 510,000.00 | $ 1,173,000.00 | $ 2,697,900.00 | $ 6,205,170.00 | $ 14,271,880.80 |
Gross Profit | $ 515,000.00 | $ 1,414,500.00 | $ 3,253,350.00 | $ 7,482,705.00 | $ 17,210,209.20 |
Operational Expense | $ 20,001.00 | $ 20,000.00 | $ 340,000.00 | $ 340,000.00 | $ 340,000.00 |
EBIT | $ 494,999.00 | $ 1,394,500.00 | $ 2,913,350.00 | $ 7,142,705.00 | $ 16,870,209.20 |
FINANCIALS
YEAR 1
YEAR 2
YEAR 3
YEAR 4
YEAR 5