Business Model Canvas
CSP 650 – Final Year Project
By: Prof. Dr. Nursuriati Jamil/ PM Dr Norizan Mat Diah
Learning Outcomes
Understand the 9 building blocks of the Business Model Canvas (BMC)
Able to fill in the BMC for your FYP.
Why Business Model?
students’ ability in entrepreneur skills.
What is a Business Canvas Model?
A framework to visualize a business model using a single sheet of paper.
Informs people of your business plans:
Your business operations?
Your source of revenues?
Your target customer?
Your products?
Your financial details?
Business Model Canvas
Company Name
Designed By:
Date:
8. Cost Structure
Customer Acquisition costs
Distribution costs
Hosting
People, etc.
9. Revenue Streams
Revenue Model
Life Time Value
Revenue
Gross Margin
1. Key Partners
2. Key Activities
Top 3 features
6. Key Resources
Key activities you measure
3. Value Proposition
Single, clear, compelling message that states why you are different and worth paying attention
4. Customer Relationships
Acquire, Engage, Sustain customers
7.Channels
Path to customers
5.Customer Segments
Target customers
INFRASTRUCTURE
CUSTOMER VALUES
The 9 Building Blocks
Key partners
Key Activities
Key Resources
Cost Structure
Customer Relationships
Customer Segments
Channels
Value Propositions
Revenue Streams
Customer Values
Infrastructure
Where do I start?
Where do I start?
Customer Segments
Mass Market: Adults aged 18 and above
Niche Market: Adults with diabetes, high-blood pressure or diet-controlled patients
2. Value Propositions
Unique Value Proposition
What is the product/solution/service will you deliver to your customer?
What is the benefit you offer compared to others?
3. Channels
Channels
Path to customers
Advertise using social media
App purchased from Google PlayStore
How do you reach your customers?
Do you have a physical retail store?
Do you sell online (website/social media)?
4. Customer Relationships
Customer Relationship
Sustain customer
FAQs, chat bot 24x7
Special discounts for loyal customer
Free upgrades for registered customer
5. Revenue Streams
How do you generate money?
Sales, Advertising, Licensing fee, Sponsorship
6. Key Resources
Key Resources
Hardware & Software
Sales & Marketing team
Programmer
Graphic Designer
7. Key Activities
Key activities
8. Key Partners
Key Partners
Helping hand
Marketing tools offered in social media
Group of freelancers
9. Cost Structure
Cost Structure
Online sales and direct to customer
Advertisement
Business Model Canvas
Company Name
Designed By:
Date:
8. Cost Structure
Customer Acquisition costs
Distribution costs
Hosting
People, etc.
9. Revenue Streams
Sales, Advertising, Licensing fee, Sponsorship
Social Media
Freelancers
2. Key Activities
6. Key Resources
Programmer
Graphic Designer
Hardware & Software
Sales & Marketing team
3. Value Proposition
Android-based Mobile application that calculates calorie of the food consumed
Available for popular meals in Malaysia
No need to enter any info, just capture photo of the food and click.
4. Customer Relationships
FAQs, chatbot 24x7,
Free upgrades for registered customer,
Special discounts for loyal customer.
7.Channels
Advertise using social media
App purchased from Google PlayStore
5.Customer Segments
Mass Market:
Adults aged 18 and above
Niche Market:
Adults with diabetes, high-blood pressure or diet-controlled patients
INFRASTRUCTURE
CUSTOMER VALUES
Customer Segments
Mass Market: Adults aged 18 and above
Niche Market: Adults with diabetes, high-blood pressure or diet-controlled patients
Business Model Canvas VS Lean Canvas