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Don’t Just Give Members a Reason to Stay

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Give Them More Reasons to Come

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Attendance is a Choice

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Engagement is a Choice

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Leadership Shapes Both

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Retention is Reactive

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Attraction is Proactive

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Members Come When They Feel Welcomed

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  • Warm greetings

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  • Genuine interest

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  • Inclusion as a habit, not an event

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Members Come When They See Purpose

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Connect activities to mission

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Explain the “why” behind tasks

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Show impact on Coast Guard and community

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Members Come When They Know They Matter

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  • Real roles

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  • Real responsibilities

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  • Real ownership

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Members Come When They Experience Growth

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Training

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Mentoring

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Qualification pathways

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Members Come When the Environment Is Healthy

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  • Respect

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  • Clarity

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  • Professionalism

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Members Come When They Feel Appreciated

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  • Simple thanks

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  • Public recognition

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  • Private encouragement

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Build a Place People Want to Walk Into

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Don’t Just Give Members a Reason to Stay

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Give Them More Reasons to Come

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For Leadership

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  • What reasons do members currently have to come?

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  • What reasons do they have to stay?

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  • What reasons are missing?

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  • What can we improve this month?

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  • What can we improve this quarter?