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World Refugee Day 2023

External Toolkit

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This deck is being updated on a daily basis. More links to assets will follow shortly.

  • Theme and objectives
  • Tagline
  • Hashtags
  • Key messages
  • Call to action
  • Visuals (social media assets, posters, photo pack)
  • Social media videos (embargoed until June 20)
  • Goodwill ambassador content
  • Art contest with UNIQLO (launch June 15)
  • Aiming Higher refugee scholarships
  • Solidarity ribbons
  • Events and activities
  • Storytelling ideas

Table of contents

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World Refugee Day 2023 focuses on solutions for refugees and the power of inclusion.

Our objectives this year are: 

  1. To show how and why the world can do more to include refugees, generating hope and action
  2. To communicate the need for solutions and the power of inclusion, paving the way to the Global Refugee Forum

Theme

Objectives

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Hope away from Home

A world where refugees are always included

De l’espoir loin de chez soi

Pour un monde où les réfugiés auront toujours leur place

ENGLISH

SPANISH

FRENCH

ARABIC

Надежда вдали от дома

Мир, в котором всегда заботятся о беженцах

📌

Esperança longe de casa

Por um mundo inclusivo com as pessoas refugiadas

Esperanza lejos del Hogar

Por un mundo inclusivo con las personas refugiadas

PORTUGUESE

RUSSIAN

HINDI

SWAHILI

CHINESE

Matumaini mbali na Nyumbani

Ulimwengu unayojumuisha wakimbizi kila wakati

为被迫流离失所者点亮希望

一个永远包容难民的世界

घर से दूर भी उम्मीद

एक दुनिया जहां शरणार्थी हमेशा शामिल हों

Hope away from home – a world where refugees are always included

Tagline

แม้อยู่ไกลบ้าน แต่ยังมีความหวัง

โลกที่รวมผู้ลี้ภัยอยู่ด้วยเสมอ

THAI

Hoffnung fern der Heimat

Für eine Welt, die an der Seite von Flüchtlingen steht.

GERMAN

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#RefugeeDay 

#WorldRefugeeDay 

#WithRefugees

#مع_اللاجئين 

يوم_اللاجئ_العالمي#

#Aveclesréfugiés 

#JournéeDuRéfugié 

#ConLosRefugiados 

#DíaDelRefugiado 

#Weltflüchtlingstag 

#GiornataMondialeDelRifugiato

#ComOsRefugiados 

#HariPelarianSedunia 

#HariPengungsiSedunia 

#世界難民の日  ​

#세계난민의날  ​

#วันผู้ลี้ภัยโลก ​

#DiaDosRefugiados ​

#विश्वशरणार्थीदिवस ​

Our main hashtags remain #WorldRefugeeDay and #WithRefugees

Hashtags

#️⃣

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🔊

We can all do more to give refugees more hope – and more opportunities – while they are away from home. Including refugees in the communities where they have found safety after fleeing conflict and persecution is the most effective way to support them in restarting their lives and enable them to contribute to the countries hosting them. It’s also the best way to prepare them to return home and rebuild their countries, when conditions allow them to do so safely and voluntarily, or to thrive if they are resettled to another country. Let’s commit to including refugees in our schools, workplaces, health care systems, and beyond.

ACCESS

SOLIDARITY

SOLUTIONS

Including refugees in our communities means ensuring they can apply for jobs, enrol in schools and access services like housing and health care. Refugees need the chance to learn and progress at school, earn a living and live a healthy life.

We all benefit from human connections and a sense of belonging. For refugees far from home, feeling welcomed sows hope. Host communities can open their doors and their hearts to refugees to make them feel valued.

The world is short on long-term solutions for refugees, leaving millions living in limbo. Refugees need peace to be able to return home, more chances to resettle in a new country, or opportunities to thrive in the communities where they have found refuge.

What gives refugees hope?

Hope away from home – a world where refugees are always included

Key messages

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🔊

What do we mean by solutions? 

After reaching safety in a foreign country, far too many refugees are left in limbo. They need more peace and fewer wars so they can return home safely. More chances to resettle in a new country. More freedom and opportunities to thrive in the communities where they have found refuge. Each of these solutions requires inclusion from the start.

What do we mean by inclusion?

No matter how long they remain in exile, refugees want to carry on with their lives – by getting an education, providing for their families, forging friendships with neighbours. Actions like these give them hope, and skills. Refugees want opportunities, not handouts. They wish to be self-reliant, and are eager to use their talents and passions to contribute to the communities hosting them.

What do we mean by hope?

Hope is not an idle wish. It’s a sense of becoming that is rooted in action. We give refugees hope when we empower them to take greater command of their daily lives.

What’s getting in the way? 

Refugees may face barriers to participating in the social, economic, and political life of the communities hosting them, especially if they come from a different culture, religion, or ethnicity. These obstacles can take the form of racism, xenophobia, or competition for jobs or natural resources. Many host countries and host communities need greater investment and support to ease tensions and ensure that refugees can be fully included. At the same time, the political will to make peace and find more solutions for refugees is in short supply, preventing large numbers of refugees from returning home.

What’s the bottom line?

The cost of exclusion is far higher than the cost of inclusion. Refugees do not want handouts, they want opportunities. Refugees make positive contributions and boost economies. Many are brimming with creative ideas and the energy and desire to be active economic agents, able to provide for themselves while contributing to their host country’s economy – if only given the chance.

Key messages

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This year for World Refugee Day, we are asking our audiences to give, create or advocate.

🎬

Audiences can donate to our Aiming Higher scholarship fund to give refugees opportunities to access higher education. See slide 13.

Audiences can share our content to amplify the message that we need more inclusion and solutions for refugees.

See slides 9, 10 and 11.

Audiences can submit designs to our global art contest in partnership with UNIQLO on the theme “hope away from home.” See slide 14.

Call to action

GIVE

CREATE

ADVOCATE

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Social media assets – Our social media pack includes social media messaging, graphics, gifs and videos showcasing what home away from home means to refugees. Most content can be published as of June 15. Some pieces (eg refugee led video) are embargoed until June 20. In addition, here’s a link to our 2023 WRD Giphy pack.

PostersWe provide the pdf and png versions of posters in 4 languages. In addition, partners can also use these canva templates Photo PortraitText PortraitPhoto LandscapeText Landscape. Note that the WRD logo cannot be altered. If you are a partner of UNHCR and wish to add your logo, please liaise with your UNHCR focal point: logos should have equal prominence, and we recommend adding an explanatory line above the partner’s logo to clarify your involvement e.g. supported by X.

Pack of photos – This pack contains a selection of photos from different regions. To access Refugees Media, you need to log in or create an account first.

📸

Visuals

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Refugee voices video: �“What gives you hope?”

Social media videos

📱

This video compiles individual 10-12 second clips filmed vertically on smartphones with refugees from different countries sharing what gives or has given them hope during their displacement journey. The tone will be uplifting and hopeful.

Main links to share:

Twitter� Facebook� LinkedIn� Instagram� TikTok

Explainer video: �“5 Ways to Include a Refugee”

This short 90-second video, narrated by a refugee, will feature five practical tips for including refugees in host communities. The tone will be informative. It will be shared across platforms, with a special push on Linkedin.

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🎨

If you would like to be involved, please contact Pauline Eluère: eluere@unhcr.org

Art Contest UNIQLO

UNHCR and UNIQLO organize a t-shirt design contest on the theme “hope away from home” - launch 15 June!

Participants aged 10 to 30 are invited to join. The contest has just been launched on June 15 and submissions are open until September 30. The best designs will be printed onto t-shirts to be sold in UNIQLO stores and displayed during the GRF, raising funds for refugees.

Colleagues and partners are encouraged to organize drawing sessions with young refugees and local supporters during and after WRD. Please let us do if you plan drawing sessions, so we can add them to our calendar.

  • Art contest webpage
  • Submission form - in +12 languages. Reach out to add a language.
  • Trello - for social content and copy
    • Video: YouTube, and files for translation (upcoming)
    • Canva template to download and translate social assets
  • Press release by UNIQLO 15 June
  • Examples of posts for the video: Twitter - Facebook - LinkedIn - Instagram

Examples of social posts for the video: Twitter - Facebook - LinkedIn - Instagram

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UNHCR is giving a push to its Aiming Higher campaign, which gives refugees access to scholarships

Having access to education is a key way for refugees to be included. But despite an increase in recent years, only 6% of refugees have access to higher education. On World Refugee Day, audiences can be asked to donate to our Aiming Higher scholarship fund to give refugees opportunities to access higher education.

Partners can:

  • Share content about Aiming Higher on their channels
  • Raise funds for Aiming Higher scholarships
  • Give a platform to young refugee students

🎓

For more information about Aiming Higher, please contact Anna Petursdottir: petursdo@unhcr.org

Aiming Higher Fund

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Physical Ribbons

To show solidarity with refugees and build on the success of the ribbons used at the Oscars, UNHCR will be distributing ribbons to its offices.

If you wish to produce your own ribbons for your employees, or because you are organizing an event on World Refugee Day, you can identify a provider and follow the specifications below.

100 mm

140 mm

15 mm

Blue Pantone 300C

Virtual Ribbons

We have also created a digital file of the ribbon, which you can use on web or social media. Access the file here in EN, FR, AR, ES

Solidarity ribbons

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World Refugee Day is a great occasion to organize events, panels and activities to help refugees.

Cities can light up their buildings blues, organize solidarity races and festivals. Private partners can mobilize their employees for solidarity or fundraising events.

If you are a partner and would like to share an idea, please reach out to your UNHCR focal points or to hqwrd@unhcr.org

📆

Events & activities

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Goodwill ambassadors – Pass the Phone

This year, UNHCR is asking some of its Goodwill Ambassadors and high-profile supporters to create bespoke social videos centering refugees voices on their own platforms in order to amplify key WRD messages.

Each video features a Goodwill ambassador or high-profile supporter introducing a refugee who then tells their own story: “I’m going to pass the phone to refugee TK to hear what gives them hope away from home…

Main links: Twitter -Facebook - LinkedIn - Instagram - TikTok

📢

Other relevant projects

YouTube – We Were Here

UNHCR is partnering with YouTube creators to launch a series of three short documentary-style videos for release starting June 20. The aim is to change perceptions about refugees, inspire solidarity, and motivate viewers to take action!

Global Trends Report

UNHCR’s flagship report on global forced displacement will be released on Wednesday, 14 June, at 03:01 GMT.

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Allies and welcomers

Refugees can't do it alone. Allies and welcomers can help create scholarships, provide training and jobs, forge social connections, rally friends, or donate money.

Ask people in your community: “What can you do to give refugees hope?”

Inclusion prepares refugees to excel once solutions are available. Just as crucially, it empowers them to thrive in the meantime and contribute to the communities hosting them.

Feature refugee voices to give human insight into the question: “What gives you hope away from home?”

Refugee storytellers

📝

👇🏽Example: “With this new opportunity, I’m now very motivated and I have a reason to live.” Jorge found hope through a local integration programme in Mexico. [link]

👆🏾Example: “I know that I am on the right track.” Tidjani found hope through the university corridor project in France. [link]

Solutions for refugees can include voluntary return, local integration, and resettlement – or other means like family reunification or visas to study or work.

Feature refugees who are finding hope through opportunities like these.

Showcasing solutions

Storytelling ideas

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Questions?

Contact hqwrd@unhcr.org