Building a Business with Open Content and Open Source Software
Ujaval Gandhi
Spatial Thoughts
2025.foss4g.org
Auckland, New Zealand, 17 – 23 November 2025
✅ QGIS.org certified training provider
✅ QGIS.org sustaining member
Spatial Thoughts
Got hired at Google through Keyhole acquisition. Moved from Desktop-based GIS tools to Linux, Python and GDAL.
2005: First steps into open-source
2008: Contributing to open-source
Discovered the QGIS project in early 2008. Had powerful capabilities but lacked documentation and training materials. Started writing tutorials and posting them online at qgistutorials.com
2017: Discovering the Passion for Teaching
Working with developer relations team to help adoption of Google Earth Engine. Traveled around the country teaching remote sensing and cloud computing to 1000+ researchers.
What you are
GOOD AT
What you
LOVE
What the world
NEEDS
What you
can be
PAID FOR
The Purpose Venn Diagram (aka Ikigai reflection)
IKIGAI
2020: At the crossroads
An Online Academy
Offer paid instructor-led classes focused on real-world skills.
High Impact with Free and Open Content
Build and publish high-quality learning content.
All content is freely accessible.
No ads for distraction free learning.
Embrace Open Source Ethos
Openly licensed content to enable others to adapt and build.
A Mission Driven Business
What you are GOOD AT
Teaching
What you LOVE
Creating Learning Content
What the world NEEDS
Affordable access to upskilling opportunities
What you can be PAID FOR
????
Paid cohort-based live online classes
Accelerated learning with peers from across the world
Certification for increased access to career opportunities
Support and mentoring to ensure continuous development
The Business Model
Open content drives a lot of traffic
Video is great but do not ignore text content which is indexed really well by search engines.
Maintaining learning materials is hard
Our moat is the ability to keep the materials up-to-date and relevant.
Teaching focus builds trust
We don’t want to sell you our services or promote a specific product.
Content Discovery
Engagement
Purchase
1M+ unique visitors / year
50K+ complete a free tutorial or a course
500+ enroll in an instructor-led class
Lessons Learnt
Contact: ujaval@spatialthoughts.com
Access all our open-access learning materials
spatialthoughts.com/learning-paths/
Questions?