Pickleball

Ethan, Diya, and Vishan

Why Centercourt should expand into Pickleball

• Pickleball is aligned with Centercourt brand image
• Pickleball caters to existing members while attracting new clients
• Pickleball creates significant new revenue stream
• Pickleball leverages existing assets with limited new investment required

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Speaker Notes For Slide 1

1. Tennis is in line with pickleball due to the similarity of the games (racquets, paddles. Courts, and balls), social aspects, and form of play (singles or doubles)
2. Current members can transition from tennis to pickleball easily. While a new client base will be attracted for only pickleball, or both tennis and pickleball
3. Pickleball memberships, clinics, private lessons, and tournaments
4. Makes optimal use of tennis courts (5 tennis courts for 10 pickleball courts) limited use of resources and excess spending

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What is pickleball?

Best Option

Speaker Notes For Slide 2

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What is Pickleball- Pickleball combines elements from tennis, pingpong, and badminton into one game. 1 tennis court can accommodate up to 4 pickleball courts. However, due to social distancing, it is best to have 2 pickleball courts per tennis court. Pickleball players use paddles and wiffle balls. It can be played as singles or doubles.

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Speaker Notes For Slide 3

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Pickleball is America’s fastest growing sport and is popping up everywhere in the country. As you can see, a pickleball match is fast and exciting.

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Start Program at Chatham CC📍

• Large number of courts which limits impact on tennis
• Clubhouse for social atmosphere
• Showcases best of Centercourt for new members

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Centercourt Pickleball Memberships

Speaker Notes For Slide 5

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Pickleball CC membership- how I came up with the numbers, the rent a court price for an hour is 20, I estimated they would come once a week, 20x4= 80x 12 months in a year=960. 960/12=80 a month

Full family I estimated that they would come 2.25 times per week, multiplied 2.25x20x4x12= 2,160/12= 180/ month

Couple I estimated that they would come 2 times per week, 20x2x4x12= 1,920/12= 160/month

Early bird was the same thing as the individual

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The Competition

Speaker Notes For Slide 6

Centercourt is at the end of this horse shoe. We have good positioning compared to the other clubs and with the experience and variety we offer with the pickleball program players would drive the little extra length to come to CC over strand

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Schedule & Pricing Comparison

Startup Costs 💰

Speaker Notes For Slide 8

To use 5 tennis courts as ten pickleball courts, it costs about $4000. Here’s a breakdown. USA Pickleball Membership- Pickleball official club certification, health coverage on the court, discounts on paddles, nets, balls, and listed on the USA pickleball website as a member club

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The Centercourt Experience

• Grand opening celebration with food and free play time
• Catering at weekend mini tournaments
• Women's Clinic: A girls’ night in with pickleball and drinks
• Men’s Clinic: A no wife policy, just pickleball and some much needed relaxation

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Socials!

Hosted around holidays, potential dates in 2021:

• 💌 Feb 13 (Saturday before Valentine’s Day)
• 🎆July 2 (Friday before Indepence Day)
• 👻October 30 (Saturday before Halloween)
• 🦃Nov 20 (Saturday before Thanksgiving)
• 🎄December 17 (Saturday before Christmas)

Example Flyer

Getting Rated

• $25 initiation fee
• Either a $33 group rating or a $45 individual rating
• Skill level test lesson with a professional
• Admin posts player’s rating on IPTPA website
• Retests available

The Centercourt Advantage

Thank You!

We hope to see Centercourts’ future pickleball program grow to great heights!