MARA GLAZER,
WORLD’S BEST FEMALE DIRECT RESPONSE COPYWRITER / OWNER, DIRECT RESPONSE COPY GIRL
REMINDER:
Turn off all distractions
A FEW MORE NOTES…
> The workshop will be about 2 hours.
> PLEASE keep yourself muted, unless called on.
> PLEASE turn on your camera.
MARA GLAZER,
WORLD’S BEST FEMALE DIRECT RESPONSE COPYWRITER / OWNER, DIRECT RESPONSE COPY GIRL
HAVE YOU EVER WONDERED?
Why COMPELLING DIRECT RESPONSE SALES COPY is the ANSWER and THE SOLUTION.
(SPOILER ALERT: IT WILL MAKE IT 10x EASIER TO SELL YOUR STUFF!)
TODAY YOU ARE GOING TO DISCOVER
[BIG JUICY PROMISE]
YOU WILL DISCOVER SOME
EASY STRATEGIES TO BECOME SO DARN GOOD AT WRITING SALES COPY YOUR �PROSPECTS CAN’T SAY “NO!”
“Mara, can you just help me �with my sales copy?”
[MY SECOND BIG JUICY PROMISE]
�1. Seasoned business owner who wants to predictably make more sales year-round and break last year’s sales record.
�
YOU ARE IN THE RIGHT PLACE IF YOU ARE A:
�1. Seasoned business owner who wants to predictably make more sales year-round and break last year’s sales record.
�2. Brick-and-mortar store owner who wants to outlast the competition and not just survive, but thrive during tough times… so you can continue to provide for your family through any life event.
�
YOU ARE IN THE RIGHT PLACE IF YOU ARE A:
�1. Seasoned business owner who wants to predictably make more sales year-round and break last year’s sales record.
�2. Brick-and-mortar store owner who wants to outlast the competition and not just survive, but thrive during tough times… so you can continue to provide for your family through any life event.
�3. Kinda new-ish to business but know that learning how to write sales copy that gets you more new leads and more new clients or customers is what’s going to get your company off the ground.
�
YOU ARE IN THE RIGHT PLACE IF YOU ARE A:
�1. Seasoned business owner who wants to predictably make more sales year-round and break last year’s sales record.
�2. Brick-and-mortar store owner who wants to outlast the competition and not just survive, but thrive during tough times… so you can continue to provide for your family through any life event.
�3. Kinda new-ish to business but know that learning how to write sales copy that gets you more new leads and more new clients or customers is what’s going to get your company off the ground.
�4. Or even a copywriter/marketer who wants to nail every single project that comes your way, have every client salivating over your words, and build a reputation as an A-lister among the elite.
�
YOU ARE IN THE RIGHT PLACE IF YOU ARE A:
�1. Seasoned business owner who wants to predictably make more sales year-round and break last year’s sales record.
�2. Brick-and-mortar store owner who wants to outlast the competition and not just survive, but thrive during tough times… so you can continue to provide for your family through any life event
�3. Kinda new-ish to business but know that learning how to write sales copy that gets you more new leads and more new clients or customers is what’s going to get your company off the ground.
�4. Or even a copywriter/marketer who wants to nail every single project that comes your way, have every client salivating over your words, and build a reputation as an A-lister among the elite.
�
WHICH ONE ARE YOU?
?
WHATEVER YOUR MOTIVATION,
I FULLY SUPPORT YOU.
EVERY WORD YOU USE TO �PROMOTE, SELL, AND DELIVER YOUR PRODUCT OR SERVICE IN YOUR BUSINESS
WHAT IS THIS DIRECT RESPONSE �SALES COPY STUFF ANYWAY?
And because you can't promote and sell your offerings without communicating what they are and how they help people, your sales copy has ONE OF THE MOST IMPORTANT JOBS IN YOUR COMPANY with some BIG RESPONSIBILITIES to bear.
SALES PAGES
CHECKOUT PAGES
EMAILS
SUBJECT LINES
HEADLINES
VIDEO SCRIPTS
SOCIAL MEDIA PROMOTIONS
SOCIAL MEDIA HOOKS
FACEBOOK ADS
OTHER PAID ADS
OTHER PAID ADS
OPTIN PAGES
LEAD MAGNETS
VIDEO SALES LETTERS
PRODUCT DESCRIPTIONS
PRODUCT PAGES
WEBINARS
PURCHASE DELIVERABLES
ADVERTORIALS
DIRECT MAIL
AND SO MUCH MORE!!
HOW OFTEN ARE YOU NEEDING THESE?
CONTENT �VS. �DIRECT RESPONSE SALES COPY
It's the difference between someone maybe asking you how they can "buy your stuff" one day, and you putting on your big girl (or big boy) pants and telling someone what you sell and why they should buy it today. (Like right now!).�
In other words, it's about empowering and persuading an action that leads to a sale... instead of sitting around hoping, wishing, and praying that MAYBE someone with loads of money to spend will email you through your contact page on your website wanting to hire you. (NEWS FLASH: That rarely happens!)
Direct Response Copywriting refers to the words used to attract a “perfect match” prospect �to the company's products or services through high-quality messaging… �with the goal/focus of selling said products or services to that audience immedietly.
SUCKY COPY CREATES CONFUSION�
and A CONFUSED MIND DOESN’T BUY�
and IF NOBODY’s BUYING, YOU’RE NOT MAKING MONEY�
and IF YOUR NOT MAKING MONEY…
SO NO MATTER WHAT… �YOUR COPY CAN’T SUCK!
“But Mara, Can’t I Just Use Chat GPT or �some other form of A.I.?”�
But While Everyone Is Talking About A.I. …�Here’s What I Want To Talk About…
Why YOU CAN NOT WAIT to become �so darn good at writing �direct response sales copy - �NOW more than ever!
HOW DO WE THRIVE DURING THIS?
�
�
YOU GOTTA GET OUTRAGEOUS!
�
I Want To Take Just 3 Minutes To Introduce Myself, If We Haven’t Yet Met…
WHO THE HECK AM I?
My Dad, BILL GLAZER
Founder, Glazer-Kennedy Insider’s Circle
#BEHINDTHEHUSTLE
“World’s best female copywriter!!”
- Grace Lever
“Since meeting Mara, we’ve done over $100k in one month from Facebook alone, and our opt-ins are going through the roof.”
- Shanda Sumpter
“Mara is my go to when it comes to generating a BIG BUZZ online and then turning it into REAL MONEY in the bank. From just one (of the many) simple campaigns Mara helped us engineer, we achieved a whopping 1,551% ROI! Her strategies are HOT, MONETIZABLE, and set up for ROI in every capacity!”
- Suzanne Evans
“Using the emails Mara wrote for me, I sold $25k in services in three days in my AV and video production business (and started booking up for next year)!”�~ Jared Ganem
“Just one tiny conversion idea from Mara resulted in an ADDITIONAL $17,000.00 in sales each and EVERY MONTH for my business.”
~ Bridget Nussle Moore
“After using just a few of the strategies Mara shared with us, our prospective client pipeline has been CONSTANTLY full. We’re closing new clients each and every week!”
~ James Guldan
“Implementing what Mara taught me netted me $9,000 in PROFIT in just 1.5 hours as I sat in a hospital waiting room while my sister gave birth.”
~ Everett Woods
#BEHINDTHEHUSTLE
#LOVING LIFE
CHALLENGES
SO MANY ARE FACING…
CAN YOU IMAGINE�WHAT IT WOULD FEEL LIKE IF YOU…
Confidently Knew
That Your Marketing Actually Works To Bring You More Awesome Clients or Customers?
GREAT COPY MAKES �IT EASIER TO SELL MORE
AND
SALES =
FREEDOM
LEARNING HOW TO WRITE DIRECT RESPONSE SALES COPY ISN’T JUST
LIFE-CHANGING… IT’S
LIFE SAVING
IT’S WHY I CREATED
1. How to write GREAT direct response sales copy even if you think you suck at writing, spelling, or grammar right now…
2. How To Find Your Competitive Edge…The thing that’s going to have your prospects choose YOU over your competitors…
3. How to write sales copy that makes you The Most Interesting Person in Their Inbox, Mailbox, or on Their Phone Screen.
4. How to feel confident that you ALWAYS LOOK GOOD every time you press SEND, PRINT, or PUBLISH on your campaign. (AKA the BIGGEST DIFFERENCE MAKER in your results)
5. Why you can NOT wait to become so darn good at writing direct response sales copy - NOW more than ever!
HOW TO BECOME SO
DAMN GOOD AT WRITING
COPY YOUR PROSPECTS
CAN’T SAY “NO!”
HOW TO BECOME SO
DAMN GOOD AT WRITING
COPY YOUR PROSPECTS
CAN’T SAY “NO!”
THE 5 SECRETS…
SECRET #1
How to write GREAT direct response sales copy even if you think you suck at writing, spelling, or grammar right now…
THE REAL TRUTH!
You don’t need to be great at writing, spelling, or grammar right now…
If you can write an email to a friend…
you can write direct response sales copy
WHERE DO I START?
Writing direct response sales copy takes practice and the best way to get good at it is to just start writing.��You will get better and better over time �and chances are your first piece �(and second, and third...) will SUCK!
And then after a while, it will stop sucking ;)
YOU JUST START
YES!
THIS IS REALLY ME.
CONVERTED 52% of SITE VISITORS TO BUYERS
from an email list I was told was DEAD!
And it wasn’t “Perfect” or “Error Free”
Subj: What can I help you with?
HOW TO WRITE COPY EVEN IF YOU THINK YOU SUCK
WRITE AS IF YOU ARE WRITING TO A FRIEND �and then �DEPLOY THE CARRIE TEST
HOW TO WRITE COPY EVEN IF YOU THINK YOU SUCK
I Sent Out JUST 2 Emails, And Sold 8 Destination Diving Trips That Generated $28,000 in Sales For Our Dive Store!
�“When 4 people canceled their trips last minute for our Red Sea diving excursion due to a sudden health issue, I needed to fill these open spots fast!
�That’s when I had the idea to use email!
I edited up one of Mara’s client-attracting email templates using the training, I sent it out to our dive store email list… and filled up ALL 4 spots right before the trip!
�The trip was awesome! And when I returned back home I was ready to start promoting the next one… in Fiji!!
��
So I used another one of Mara’s templates, edited it for our business, sent it out to our email list again… and sold 4 MORE trips!
�With Just 2 Emails I Was Able To Sell 8 Destination Diving Trips that generated �$28,000 in Sales!
�Writing client-attracting emails to sell more of our diving trips is now one of my favorite marketing strategies. It’s so easy
to do, and costs almost nothing - making it one of the highest ROI marketing strategies we use.
�Mara just helped me edit up my next email during the last Red Pen Copy Critique Call, and I’m excited to see how many trips we sell this time.”
�Kelley and Bob Scarzafava
Owners, Anacortes Diving and Supply
I Sent Out JUST 2 Emails, And Sold 8 Destination Diving Trips That Generated $28,000 in Sales For Our Dive Store!
�“When 4 people canceled their trips last minute for our Red Sea diving excursion due to a sudden health issue, I needed to fill these open spots fast!
�That’s when I had the idea to use email!
I edited up one of Mara’s client-attracting email templates using the training inside of her “Get More Clients With Email”
Program, sent it out to our dive store email list… and filled up ALL 4 spots right before the trip!
�The trip was awesome! And when I returned back home I was ready to start promoting the next one… in Fiji!!
��
So I used another one of Mara’s templates, edited it for our business, sent it out to our email list again… and sold 4 MORE trips!
�With Just 2 Emails I Was Able To Sell 8 Destination Diving Trips that generated $28,000 in Sales!
�Writing client-attracting emails to sell more of our diving trips is now one of my favorite marketing strategies. It’s so easy
to do, and costs almost nothing - making it one of the highest ROI marketing strategies we use.
�Mara just helped me edit up my next email during the last Red Pen Copy Critique Call, and I’m excited to see how many trips we sell this time.”
�Kelley and Bob Scarzafava
Owners, Anacortes Diving and Supply
I Sent Out JUST 2 Emails, And Sold 8 Destination Diving Trips That Generated $28,000 in Sales For Our Dive Store!
�“When 4 people canceled their trips last minute for our Red Sea diving excursion due to a sudden health issue, I needed to fill these open spots fast!
�That’s when I had the idea to use email!
I edited up one of Mara’s client-attracting email templates using the training inside of her “Get More Clients With Email”
Program, sent it out to our dive store email list… and filled up ALL 4 spots right before the trip!
�The trip was awesome! And when I returned back home I was ready to start promoting the next one… in Fiji!!
��
So I used another one of Mara’s templates, edited it for our business, sent it out to our email list again… and sold 4 MORE trips!
�With Just 2 Emails I Was Able To Sell 8 Destination Diving Trips that generated $28,000 in Sales!
�Writing client-attracting emails to sell more of our diving trips is now one of my favorite marketing strategies. It’s so easy
to do, and costs almost nothing - making it one of the highest ROI marketing strategies we use.
�Mara just helped me edit up my next email during the last Red Pen Copy Critique Call, and I’m excited to see how many trips we sell this time.”
�Kelley and Bob Scarzafava
Owners, Anacortes Diving and Supply
SECRET #2
You’ve Got To Find Your Competitive Edge… �The Thing That’s Going To Have Your Prospects Choose YOU Over Your Competitors…
PART 1:
Getting Inside the Mind of Your Prospect
(so that when they read your copy they feel like you are reading their mind, they know you totally get them AND are the BEST person to solve their problem, and it becomes a “no-brainer”
for them to buy!)
PART 2:
3 SUPER EASY STRATEGIES TO GET INSIDE THE MIND OF YOUR CLIENT OR CUSTOMER PROSPECTS SO THAT WHEN THEY READ YOUR COPY �THEY FEEL LIKE YOU ARE READING THEIR MIND… ��AND IT BECOMES A “NO BRAINER” �FOR THEM TO BUY.
STRATEGY #1: DON’T ASK, DON’T GET
Just Have Them Tell You �What They Want. It’s Easier!
“The Best And Easiest Way To Sell Something Is To Ask Your Prospects What They Want and Then Give It To Them”
– Bill Glazer
READ YOUR PROSPECT’S MIND
$111,000 in sales in just 30 days with only $11,000 in ad spend…now automated and bringing in new clients every month.
$22,000 in monthly recurring revenue in just 1 week during his app launch - priced at only $6.99.
Dan Henry
STRATEGY #2: Tap Into Your Past to Connect with Your Prospects Current State!
READ YOUR PROSPECT’S MIND
YOU WERE probably once someone �who would NOW �be your perfect client/customer
STRATEGY #3: THE SITUATION EXPLANATION
EXPLAIN WHY
FOR EVERYTHING!!!
Why are you offering that discount?
Why are the doors closing?
Why is what you are offering the best choice?
What is the best strategy?
Why do you need to do this now?
Why is this going to help you?
WHY! WHY! WHY! WHY! WHY!
READ YOUR PROSPECT’S MIND
This is how NOT to look like a money hungry scam artist in the era of foolish fear driven online marketing tactics used by everyone (and their mom) trying to make a buck or two.
SECRET #3:
How to write sales copy that makes you The Most Interesting Person in Their Inbox, Mailbox, or on Their Phone Screen.�(Hint, hint: When prospects ENJOY reading your sales copy, they also actually read it!)
�
What you need to know and what works to write really great client & customer attracting copy �that makes sales (and not all the B.S. and fluff �that will just waste your time)
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Long or Short Sales Emails?
Which one is better to get more sales…
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👉🏻 The #1 job of your sales copy… Inspire your reader to click and buy. How can you do that? By MAKING YOUR CASE that your product/service/offer is the answer to their problem. And most of the time you need the WORD COUNT to be able to do that. (Though not always. A one sentence email, when done well, can inspire masses.)
👉🏻 Know this… Different people make their decision to buy in different ways.
👉🏻 IMPORTANT!! The context of the message matters. If you are about to “close the cart”, and time is running out to buy, short quick emails work best when there’s not a lot of time to read “all that”. If you are sharing your heart and soul behind the offer you created as part of your email series, you’ll need a longer email to authentically express your story and “get it all out”.
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It’s not “either/or”
It IS “both/and”
A strong email campaign has a combo of both
long AND short emails.
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What about sales pages and video scripts?
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Add Personality To Your Copy
• Talk about your life + tell stories
• Use slang and abbreviations
• Use images and emojis
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Subj: This dude totally squashed my mojo!
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USE THE “1-2 PUNCH”
• TURN YOUR FEATURES INTO BENEFITS
People Buy Benefits… Not Features.
• When you sell benefits you appear to be the more VALUABLE and BEST option who has exactly what your perfect clients and customers want (Especially in an oversaturated marketplace)!
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EXAMPLE: I am including Q+A calls in this program where you can ask any question that comes up so that you don't get stuck at any point along the way and can keep moving forward with your progress through the program.
Features: What They Get
Q+A calls
�
Benefits: How It Helps Them
Ask any question that comes up
Don't get stuck at any point
Keep moving forward with your progress
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Turn your features into benefits (use the "so that you" 1-2 punch)...
The 3-part pricing strategy that makes it a total “NO-BRAINER” for people to buy what you sell.
Here’s what the BEST in business know:
A really great offer is about MORE than what it will DO for you (the benefits).
And a really great offer is about MORE than what you GET for your money (the features).
A really great offer is ALSO about making damn good financial sense.
�That’s what makes it a total no-brainer.
MAKING YOUR OFFER �A TOTAL NO BRAINER
So how do you do this?
You do this with a strategy we call “PRICE JUSTIFICATION.”
What that means is you need to MAKE A CASE to Ms. or Mr. “I’m thinking about joining” that your OFFER is MORE than worth the price!
Even if it’s cheap.
Even if it’s super cheap.
Even if it’s the cheapest offer you’ve ever had.
And even if it’s free! (Because even if an OFFER doesn’t cost money, it usually costs time . . .
a price you need to justify too!)
You communicate this by means of your sales copy (the words you write to sell your OFFER)
and your video scripts (the words you say to sell your OFFER).
MAKING YOUR OFFER �A TOTAL NO BRAINER
Price Justification Strategy #1: The Coaching/Offer Comparison
With this strategy, you make a case that your offer is a total steal compared to what they would pay for coaching/consulting one-on-one with you OR what they would pay to get their problem solved in a different way.
Price Justification Strategy #2: The Value Comparison
With this strategy, you make the case that your offer is a total steal compared to the life-changing result they will be working to achieve OR the relief they are going to feel.
Price Justification Strategy #3: The “It’s as If It’s FREE” Comparison
With this strategy, you make the case that you can show your customer/client how to save enough money in some way that what they are saving will be more than what they are paying for your offer, and it will be as if it is free.
MAKING YOUR OFFER �A TOTAL NO BRAINER
Let’s Be Honest . . . the Fee to Join This Club Is a Drop in the Bucket Compared to What You’re Gonna Get
Not ONLY will this club help you acquire your first passive income–producing asset as quickly as possible . . .
. . . potentially earning you a PROFITABLE $500, $700, or $1,000+ every single month.
But after you acquire your FIRST asset, the library will give you your NEXT idea of which asset to stack on next.
(Meaning, EVEN MORE passive income.)
On top of all that, you’ll access tax savings resources that could help you keep FAR more of your income than the cost of this program for an entire YEAR.
But really, the most important thing to think about here is this:
What would you pay to wake up every morning 100% financially free?
Not HAVING to go to work if you don’t want to.
You’ve got the whole day ahead of you to spend HOWEVER you want. With your kids, on a yacht, in Peru, playing video games—whatever you want!
Sounds like a no-freaking-brainer if you ask me!
EXAMPLE
Here are a few ideas outside of the “make money” niche:
In the relationship industry? You get to price justify that finding the LOVE of your wildest dreams that you get to come home to every evening is worth way more than the fee.
In the weight-loss industry? You get to price justify that loving how you look every time you see a picture of yourself on your friend’s Instagram is worth way more than the fee.
In the teaching plan industry? You get to price justify that the ten hours per month of time you get back for yourself by having your teaching plans created for you is worth way more than the fee.
MAKING YOUR OFFER �A TOTAL NO BRAINER
Here are a few ideas outside of the coaching niche:
In the car repair industry? You get to price justify that the peace of mind in knowing your family is safe in your car is way more than worth the fee.
In the med spa industry? You get to price justify that feeling confident about how you look is way more than worth the fee.
In the lawn care industry? You get to price justify that the 4-8 hours per month of time you get back for yourself by having someone maintain your lawn for you is way more than worth the fee.
MAKING YOUR OFFER �A TOTAL NO BRAINER
USE COPY COSMETICS:
The Stylizing Of The Words
HOW the words look on the page is just as important
as what they say
Your copy needs to look interesting so that people want to read it before they even read one word!
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USE COPY COSMETICS: The Stylizing Of The Words
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COPY COSMETICS
COPY COSMETICS
COPY COSMETICS
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THE NEXT TEST�
Each Line Of Your Copy Should Make The Reader Want To Read The NEXT Line…
(DON’T BE LAZY. DO IT.)
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Subj: Cool story about St. Patrick’s Day + [even cooler pic inside]
1. How to X without Y (X is the thing your ideal client wants and Y is the thing they don’t want to do to get it): How to close high-ticket clients without soul-sucking strategy sessions, How to lose 10lbs in 2 weeks without working out once, How to go keto without giving up bread�
2. What To Do If X (X is the pain your ideal client might be experiencing): What to do if you gained 5 lbs. or more over Christmas, What to do if nobody is opening your emails, What to do if your dates keep ghosting you��3. What You Don’t Know About _________: What you don’t know about selling to women, What you don’t know about what men really want, What you don’t know about the new tax law
4. Personal and Real (Just like you are writing to a friend!): Thinking about you, Saw this on Facebook and thought of you, Quick heads up
SUBJECT LINES THAT SUCK EM’ IN!
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BONUS: MY TOP 8 HIGHEST OPEN RATE EMAIL SUBJECT LINES OF ALL TIME
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THE EMAIL SUBJECT LINE I AM GOING TO USE THIS WEEK IS:
__________________________________
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“I raised my hand for a hotseat in the Mastermind group so that I could receive some assistance crafting a Black Friday campaign for my weight loss tea company, Drink 2 Shrink. By the end of my hotseat Mara helped me craft my offer and the campaign choreography of the campaign - so I knew exactly what emails I needed to write for the promotion and what they were going to be about. �
�
After the call I got to writing using what I learned in Mara's copywriting trainings to write my emails, and when Black Friday week rolled around I sent out the campaign. The result: I generated 21 sales and $1,980 in revenue in just a few days from an email list of 1,125 people. I was so happy with the results that I was inspired to now do more email marketing for my business. Mara helped me again to create a monthly email marketing plan so I could now start to monetize my email list every single month, and I am!”
Drink 2 Shrink
SECRET #4:
How to feel confident that you ALWAYS LOOK GOOD every time you press SEND, PRINT, or PUBLISH on your campaign.
AKA – The Biggest “Difference Maker”
In Your Results�
“Since joining we've run 4 launches bringing in over $100,000 total on the front end. On the back end we've converted 6 people to join our high priced mastermind coaching program bringing in an additional $300,000. Each time we run our marketing promotions we tweak our copy from the input I get from Mara and the other members in the mastermind and keep improving our conversions as we go. I've learned so much when it comes to writing direct response sales copy and online marketing. I try to never miss a call as the take aways are always game changing.”
SECRET #5:
Why you CAN NOT wait to become so darn good at writing direct response sales copy - NOW more than ever!�
HOW DO WE THRIVE DURING THIS?
�
�
YOU GOTTA GET OUTRAGEOUS!
�
“This past March I had a 45% INCREASE over my monthly average! It was the BEST MONTH EVER in OVER 20 years of business, and all from an email we masterminded in the group.”
There's two things I love about being a member of the mastermind.
�1) There's a group of people who all want you to succeed, who show up to help you troubleshoot, adapt, and overcome problem areas in your business.��
2) There's also accountability to take action on your business.
What's better than getting help where you need it, and then having the highest revenue grossing month EVER?” �
-Josh Hartwell
AKA "The Shred Boss"
�
“Mara, can you just help me with �my sales copy?”
I LOVE TO MAKE GOOD
ON MY PROMISES
WILL YOU BE THE NEXT SUCCESS STORY?
THIS IS YOUR �SPECIAL INVITATION
THIS IS THE MASTERMIND GROUP �I USED TO LEAD WITH MY DAD…
CONFIDENTLY Create Marketing Campaigns With My Support and Guidance. �(You will ALWAYS know what to do next and HOW TO troubleshoot any challenge!)��And do it alongside a COMMUNITY of other business owners who are �leveling up in their business + and life too!��Have “The World’s Best Female Direct Response Copywriter” Teach You How to Write Sales Copy �& Personally Copy Critique Your Marketing Campaigns, Before You Press Send.
Win a Community of Loyal Clients & Customers
AND Boost Your Sales BIG TIME - While Charging What You Want!�
+ Grow All Parts of Your Business In A Traditional Mastermind Format
�Find EASE and Enjoyment In Your Business Again!
All for Less Than a Dinner Date Night at Your Favorite Restaurant!
�→ Get clarity on how to easily map out your own marketing campaigns so it’s a breeze when you do it for yourself.�
→ Never again get caught staring into the blank screen of your computer wondering, “What the heck do I write about anyway?”�
→ Access an endless source of ideas that actually get you feeling excited to write your copy.
→ Develop a strong confidence in your ability to write really great copy that drastically heightens demand for your product or service.
→ Stop second-guessing what you’ve written before putting it out into the world.�
→ Plus so much more…
HERE’S WHAT YOU WILL PUT INTO ACTION…
EVERY MONTH: TWO - 2 Hour Mastermind Hot Seat �+ Copy Critique Calls With Mara (Retail Value: $6,000.00)
EVERY MONTH: TWO - 1 Hour Copy Critique Calls With Mara’s Lead Copywriter (Retail Value: $2,000.00)
Quick Question Answering in the Mastermind Community
Facebook Group - (Retail Value: $297.00)
Mara Glazer’s Copywriting Templates - Retail Value: $1,997.00
Whether you’re writing copy for a…
These templates will serve as the framework for you to know exactly what to write.
Mara Glazer’s Copywriting Training Vault - Retail Value: $997.00
EACH MONTH: Two - 2 Hour Mastermind Hot Seat + Copy Critique Calls With Mara �(Retail Value $6,000.00)
EACH MONTH: TWO - 1 Hour Copy Critique Calls With Mara’s Lead Copywriter�(Retail Value $4,000.00)
Quick Question Answering In The Mastermind Community Facebook Group �(Retail Value $297.00)
All Of Mara’s Copywriting Templates To Swipe And Use For Your Business �(Retail Value $1,997.00)
Mara’s Copywriting + Campaign Creation Training Vault! (Retail Value $997.00)
QUICK RECAP…
BONUS #1: EVERY MONTH - Mid & High Ticket Sales Coaching Call with Erica Martin – Retail Value: $1,000.00
BONUS #2: EVERY MONTH - Mindset Support Coaching Call with Pat Mussieux – Retail Value: $1,000.00
The Monthly Schedule Looks Like This
EACH MONTH: Two - 2 Hour Mastermind Hot Seat + Copy Critique Calls With Mara �(Retail Value $6,000.00)
EACH MONTH: TWO - 1 Hour Copy Critique Calls With Mara’s Lead Copywriter (Retail Value $4,000.00)
Quick Question Answering In The Mastermind Community Facebook Group (Retail Value $297.00)
All Of Mara’s Copywriting Templates To Swipe And Use For Your Business (Retail Value $1,997.00)
Mara’s Copywriting + Campaign Creation Training Vault! (Retail Value $997.00)�
BONUS! EACH MONTH: Sales Coaching Call with Erica Martin (Retail Value $1,000.00)
BONUS! EACH MONTH: Mindset Support Call with Pat Mussieux (Retail Value $1,000.00)
QUICK RECAP…
+BONUSES!
If All Level Up Mastermind Did For You…
“Becoming a part of Mara’s Level-Up Mastermind group has literally been the most transformative and impactful decision on my entrepreneurial journey to date.�
I joined two years ago looking to leave my corporate job and strike out on my own. Since then, not only did I receive the guidance and accountability that inspired me to secure my first clients, but the skills and confidence I've gained have enabled me to charge rates that I previously thought would have gotten me laughed out of the room.�
I love the deep sense of community that comes from seeing the same dedicated faces week after week. The genuine camaraderie has become such a refreshing,encouraging, and FUN part of my life. And keeping our eye on the ball — staying focused on RESULTS — is absolutely core to the culture of the group. �
And perhaps best of all, I feel like I have so much support behind me; that I’m truly not doing this alone. Sales help, copy critiques, Facebook community... There are so many channels of support for me to ask questions and get world-class feedback.
Joining this group for me was — and continues to be — a RESOUNDING – Hell Yes!!"
-Jeff Coy
"Since joining Level Up, I’ve really jumped some blocks I had in my business. I got a landing page edited by Mara (the world's best copywriter!) which had been putting me in a place of overwhelm every time I attempted to finish it. I also started emailing my list twice a week and have had numerous leads and opportunities come from it. I’ve just turned up to the calls (live) and simply participated - whether for my own stuff or helping others. And some of the calls are at 4am for me, so it shows my commitment! Mara is awesome, and her copywriting skills are next level. The other coaches are amazing, and the community has become a group of people I just love hanging out with...I miss them when I can't make a meeting, or they aren't there! Join if you're ready to make a shift and be around people who are doing the same...it's a decision you won't regret."
-Nicole Smith
You showed up today
(even though you are incredibly busy)
for a specific reason
Why You’re Here…
Your business is not making enough money, but you’re not sure of the next, best move.
You Feel Stuck
You are exhausted from not knowing where your next client is going to come from OR how you are going to get enough customers to hit your sales goals
You Are Tired
You Want More
You are excited about the idea that you can take what’s currently working for you to get more clients or customers - and do it even better
You obviously want to make a change…
is that opportunity
You might have doubts…
“I know GREAT direct response sales copy is the ANSWER and SOLUTION for me to solve my business challenges, but…”
I don’t have time to learn this right now
Doubt #1
I still think I suck at writing
Doubt #2
Am I actually going to get the support I need?
Doubt #3
Am I actually going to get the support I need?=
Am I actually going to get the support I need?
EACH MONTH: Two - 2 Hour Mastermind Hot Seat + Copy Critique Calls With Mara (Retail Value $6,000.00)
EACH MONTH: TWO - 1 Hour Copy Critique Calls With Mara’s Lead Copywriter (Retail Value $4,000.00)
Quick Question Answering In The Mastermind Community Facebook Group (Retail Value $297.00)
All Of Mara’s Copywriting Templates To Swipe And Use For Your Business (Retail Value $1,997.00)
Mara’s Copywriting + Campaign Creation Training Vault! (Retail Value $997.00)�
BONUS! EACH MONTH: Sales Coaching Call with Erica Martin (Retail Value $1,000.00)
BONUS! EACH MONTH: Mindset Support Call with Pat Mussieux (Retail Value $1,000.00)
SIGN UP TODAY!!
GO TO: www.MaraGlazer.com/LevelUp1000off
+BONUSES!
SIGN UP TODAY!!
GO TO: www.maraglazer.com/LevelUp1000off
“World’s best female copywriter!!”
~ Grace Lever
“Since joining, our 4 launches have brought in over $100K. We've also had 6 people to join our mastermind program bringing in an additional $300K!”
~ Rachel Cosgrove