Let’s clarify your all-over-the-place thinking and create your signature framework.
Charlotte has helped over 100 experts clarify their thinking and bring it to life in a coherent signature framework for their signature programs and books.
BEFORE - confusing and inconsistent communication
AFTER - clear and consistent framework
A signature framework is a visual and concise representation of a concept, argument, process, framework, or methodology.
A successful framework:
BEFORE - confusing and inconsistent model
AFTER - clear and consistent model
Imagine having a clear, compelling way to visualise and communicate your expertise—one that not only helps your audience understand and remember your approach but also positions you as the credible go-to authority in your field.
As an expert, you’ve already mastered your craft, but translating your method into something that engages, educates, and sells can feel overwhelming.
That’s where we come in. We help you transform your method into signature frameworks—simple, branded, and unforgettable proprietary visual models that make your expertise easier to teach, your marketing more effective, and your business more profitable.
With the right visuals, you’ll not only gain confidence and consistency in your expertise but also speed up your sales cycles and attract the right clients who are ready to invest in your expertise.
Trusted by leading experts and educators
OUR 3-STEP PROCESS:
1. CLARIFY 2. VISUALISE 3. LEVERAGE
Visualise
Workshop
Visualise
Design Sprint
Launch & Leverage Workshop
+ Close Out
We’ll share design concepts in our whiteboard so we can iterate and develop the design together as we go.
Goals
Visualise your signature framework so it communicates your approach in a clear, compelling, and branded way.
Date & Duration
3 async visualise design sprints
We will explore effective ways to launch and leverage your signature framework to achieve your objectives.
Goals
Close out our process and prepare for your framework launch. Determine if any follow-on projects are worth pursuing, such as developing your secondary or tertiary frameworks, or applying your signature framework to specific formats e.g. courses, books.
Date & Duration
1 week later, 75m
Process & Timeline
Overview
2-4 Months
Clarify
Workshops
We’ll: �- Review your framework objectives, outcome, and strategy
- Discuss the results of the audit
- Brainstorm, structure, and define the key concepts of your signature framework.
Goals
Align on your framework objectives, outcome, and strategy. Clarify and refine your framework. Gather external feedback to inform the process and result.
Date & Duration
1-8 weekly workshops, 75m
Charlotte will review:
- The status of your current framework and thinking around it, including your working notes and visuals
- Your responses to the intake questionnaire�- Your product ecosystem�
Goals
Surface your signature framework challenges and opportunities.
Date
Before first workshop
Signature Framework Audit
We’ll go through a simple moodboarding process and brainstorm shapes and forms we could use to visualise your framework with our graphic designer.
Goals
Complete the Visualise questionnaire ahead of our workshop to kick-off the Visualise process with our graphic designer. Align on an initial visual direction for your signature framework.
Date & Duration
1-2 weeks later, 60m
1. CLARIFY
2. VISUALISE
3. LEVERAGE
Behind the scenes with 6M Following YouTuber Ali Abdaal
creating the Visual Mental Models for his course and book
About Signature Framework
FOUNDED BY CHARLOTTE CROWTHER
A signature framework is a force multiplier in your business.
Create and leverage yours to stand out, be the go-to-expert in your field, and increase your credibility, influence, and revenue.
In my work with over 100 clients, I bring 20 years of multidisciplinary, internationally acclaimed, and award-winning experience.
But the thing my clients value the most is the thinking space to think boldly, smartly, and clearly to enable a bigger future.
4x
Business
Owner
Expert
Learning Design
Artist
World-Class
IP & Thought Leadership
Online
Education
Charlotte’s experience, skills, and purpose:
BOOK
2.4M+ SOLD
WEBSITE
BRAND
THE EOS TOOLBOX™
WORKSHOPS
MEMBERSHIPS
Matt Gray · Founder & CEO, Henso
Matt has built 3 profitable companies in the past 10 years, a community of 14 million people, and teams of 50+ people.
Charlotte helped me create an unbelievable framework for Founder OS.
I can't speak highly enough about her creativity, attention to detail, and genuine passion for seeing people succeed.
She went above and beyond to exceed my vision.
Your framework is your most important asset as an expert and Charlotte is the Queen of Frameworks.
She is my secret weapon and I'm grateful to have the opportunity to learn from her.
Working with Charlotte has illuminated my thinking and moved my intellectual property to a profoundly different level.
All experts have blind spots - we know too much about our material. Charlotte has an incredible ability to shine a light on these areas of intrinsic knowledge and ask great, thought provoking questions.
The visuals of my methodology have enabled me to convert the sales of my training and speaking more quickly, increase my fees, and reliably ensure customer satisfaction and success.
Caroline Goyder · The Gravitas Method
Caroline is 3-time author and her 2014 TEDx on the Surprising Secret to Speaking with Confidence has been viewed over 8.9 million times.
Marisha Mets, M.S., CCC-SLP
SLP Now
SLP Now is a membership and platform for thousands of Speech and Language Practitioners across the USA.
Charlotte, your passion for your work really shines through, and it has been so much fun nerding out on all the things during our calls!
I am obsessed with what we built together. I feel like everything in my program is being amplified with the Visual Mental Models (VMM) we built.
VMMs are such an incredible way to integrate knowledge and use as a teaching tool. Having a framework makes any topic much more approachable.
It gives my customers a major head start because they don't have to put in a ton of effort trying to organize the information they're consuming. The VMM makes that process 29384092843 times easier.
I was making mini mental models for each topic that I present on, but it never showed the bigger picture or how the pieces fit together. I've finally been able to organize all of the content that I teach into a meaningful framework that makes it clear how everything fits together.
I've shared it with my community, and they are very impressed!
Click here!
Get in touch
If you’d like to connect, �or learn more about what working together could �look like, send me an email: charlotte@mysnapshot.co
I look forward to hearing from you.
Mathilde Leo
Head of Community, Circle