Are you currently using AI to support your advertising efforts in any capacity?
#BrightonSEO | @AkvileDeFazio
85.9% use AI
Are you currently using AI to support your advertising efforts in any capacity?
14.1% don’t
#BrightonSEO | @AkvileDeFazio
Artificial Intelligence
Is it just hype?
#BrightonSEO | @AkvileDeFazio
Which tactics are paving the way?
#BrightonSEO | @AkvileDeFazio
What tools can complement your work and yield better results?
#BrightonSEO | @AkvileDeFazio
What are the
biggest gains?
#BrightonSEO | @AkvileDeFazio
Campaign Level
#BrightonSEO | @AkvileDeFazio
Advantage+ Shopping
Campaigns (ASC)
#BrightonSEO | @AkvileDeFazio
Dynamically delivers ads to people with the highest likelihood of converting
#BrightonSEO | @AkvileDeFazio
#BrightonSEO | @AkvileDeFazio
“ASC achieve an average of 17% improvement in CPA.”
- Meta
#BrightonSEO | @AkvileDeFazio
Not ecommerce?
Not using ASC?
No problem.
#BrightonSEO | @AkvileDeFazio
Simplify your account structure.
Let AI do the heavy lifting.
#BrightonSEO | @AkvileDeFazio
“Combine ad sets and minimize changes during this phase to help AI learn quickly and deliver more efficient results.”- Meta
#BrightonSEO | @AkvileDeFazio
#BrightonSEO | @AkvileDeFazio
THAT WAS THEN
#BrightonSEO | @AkvileDeFazio
THIS IS NOW
The broader you go,
the more personalized you get.
#BrightonSEO | @AkvileDeFazio
Ad Set
Level
#BrightonSEO | @AkvileDeFazio
Advantage+ Audiences
#BrightonSEO | @AkvileDeFazio
#BrightonSEO | @AkvileDeFazio
7% lower cost/site conversions
13% lower cost/catalog sale
28% lower average CPC/CPL/CPLPV
Ad
Level
#BrightonSEO | @AkvileDeFazio
#BrightonSEO | @AkvileDeFazio
Text Variations
Image Expansion
Background Generation
#BrightonSEO | @AkvileDeFazio
Image via Meta
#BrightonSEO | @AkvileDeFazio
Ad Copy Tools
Writing, copywriting, paraphrasing
Marketing copy and content generator
Copy and content
generator
#BrightonSEO | @AkvileDeFazio
Jasper.ai
copy.ai
Writesonic
Image
Tools
Image and Art Generator
Creates art, drawings, and photos using text prompts
Image Creator
Visual creation integration via ChatGPT Plus plugin
Image Creator
Uses natural language prompts to generate images
#BrightonSEO | @AkvileDeFazio
Midjourney
Canva
Craiyon
#BrightonSEO | @AkvileDeFazio
Images via @HireFireTeam’s Jess Bachman
Midjourney
Video
Tools
Video Generator
No visual assets needed, only text
Video and Podcast Editor
Write, Record, Transcribe, Edit, Collaborate, Share, Removes filler words
Video Creator
Design templates, licensed videos and photos, repurpose content (blog to video)
#BrightonSEO | @AkvileDeFazio
lumen5
Descript
runway
Inspiration/Research
#BrightonSEO | @AkvileDeFazio
AI ad analysis scoring
AI ad feedback
Spend data (Meta EU)
Save Ads
AdScan.ai
AKvertise.com/BrightonSEO
#BrightonSEO | @AkvileDeFazio
Prompts
#BrightonSEO | @AkvileDeFazio
How to write a prompt
Acting as a
(ROLE)
“Acting as an advertiser
in a
(TONE)
in an persuasive tone
in
(FORMAT)
in 50 characters
or less
create
(TASK)
create a headline
about
(PRODUCT)
about shopping our 20% off sitewide holiday shoe sale”
#BrightonSEO | @AkvileDeFazio
The more descriptive you are, the better outcomes it’ll generate
#BrightonSEO | @AkvileDeFazio
Need better prompts, faster?
#BrightonSEO | @AkvileDeFazio
Jasper:
“Enhance Prompt”
#BrightonSEO | @AkvileDeFazio
#BrightonSEO | @AkvileDeFazio
Triple Whale:
“The Ultimate ChatGPT Prompt Generator For Ecommerce Marketing”
#BrightonSEO | @AkvileDeFazio
#BrightonSEO | @AkvileDeFazio
Image via Triple Whale
triplewhale.com/chatgpt-prompt-generator
Reporting
#BrightonSEO | @AkvileDeFazio
Reporting
#BrightonSEO | @AkvileDeFazio
Create spreadsheets
Build dashboards
Summarize data
Fact finder
Translate content
Ask questions
Rows
Ask it:
“which ads resulted in purchases with a 3x ROAS or higher?”
#BrightonSEO | @AkvileDeFazio
#BrightonSEO | @AkvileDeFazio
Case Studies
#BrightonSEO | @AkvileDeFazio
Client 1:
Budget: $30K/month
Goal: Lead Generation
#BrightonSEO | @AkvileDeFazio
Account Simplification
AI Implementations
Creative Generation
#BrightonSEO | @AkvileDeFazio
Data Analysis
Reporting
Copy/Image Generation
CTR: +4.57%
Leads: +6.50%
CVR: +3.36%
#BrightonSEO | @AkvileDeFazio
Client 1
July
August
September
10
7.5
5
2.5
0
Reduced
Account
Management
Time:
49.70%
#BrightonSEO | @AkvileDeFazio
Client 2:
Budget: $25K/month
Goal: Purchases
#BrightonSEO | @AkvileDeFazio
ASC Implementation
AI Implementations
Ad Copy Generation
#BrightonSEO | @AkvileDeFazio
Data Analysis
Reporting
CTR: +3.66%
Purchases: +64.00%*
ROAS: +46.53%*
*Labor Day Sale
#BrightonSEO | @AkvileDeFazio
Client 2
July
August
September
15
10
5
0
Reduced
Account
Management
Time:
55.14%
#BrightonSEO | @AkvileDeFazio
Is it just hype?
Biggest gains?
#BrightonSEO | @AkvileDeFazio
Thank you!
@AkvileDeFazio
AKvertise.com
AKvertise.com/BrightonSEO