SWOT Analysis Exercise

This template is for use with the Udemy.com course:

Digital Product Management

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Course Students should find the instructions for completing the Exercise in the Course Resources Section.

(To Edit, Use the File Menu to make a copy of your own.)

• The next page has the project template you should use.
• You will fill it out for the target company you have chosen.
• Then delete additional helper slides, leaving only the actual SWOT slide itself.
• Finally, make the document shareable for commenting, and post the link to the Q&A Discussion area for peer review.
• There is additional helpful information in the pages following the SWOT template.
• The full instructions for the completing the Udemy exercise are here:�https://drive.google.com/file/d/0B8JU8wZQeA0vc1h0V05jMGczNjg/view?usp=sharing

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SWOT Analysis Exercise

Opportunities

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Opportunities

Opportunities

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Strengths

Opportunities

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Threats

Opportunities

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Weaknesses

Generally Internal Focus for Strengths/Weaknesses

Generally External Focus for Opportunities/Threats

Helpful

Harmful

SWOT Analysis Exercise

• Recall that SWOT analysis is meant to be used as an input to strategic planning.
• Strengths are generally internal to our organization and help us in achieving our goals and manage threats. Strengths can be anything from our patent portfolio to distribution network to skills of our technical team, or perhaps a very strong brand..
• Weaknesses are also internal and present obstacles or outright blockers to our goals/objectives. These could include anything from lack of funding to poor training, perhaps a challenging location making quality employee recruitment challenging.
• Opportunities are generally external and provide chances for us to excel in the marketplace. If, for example, we have a technical product for which the marketplace wasn’t ready, we may have an opportunity with increase adoption of technology and ubiquitous broadband. Perhaps an economic slowdown makes our less expensive offering more attractive.
• Threats are also generally external. Examples include new, costly compliance with regulations. Perhaps a shortage of talented technical skills in the employee marketplace, and similar.

SWOT: Just some examples for Yahoo.com

Opportunities

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• Mobile users continue to rise in several non-U.S.
• Opportunity to grow social features in existing product portfolio.
• Can you think of more or find more with research?

Opportunities

Opportunities

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• Well recognized brand.
• Large email subscriber base.
• Large product portfolio beyond core Yahoo, such as messenger, mail, personals, Flickr, mobile.
• Can you think of more or find more with research?

Strengths

Opportunities

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• Lacks differentiation from many other offerings.
• New entrants with vertical focus continue to threaten individual features.
• Search engine market share increasingly taken by others; specifically Google.
• Ad market share increasingly going to social.
• Can you think of more or find more with research?

Threats

Opportunities

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• Increasingly falling behind competitive offerings.
• A once much larger share of Search engine traffic is now a single digit share of market.
• Continues to lose market share to competitors’ stronger offerings and possibly perception of weakness in brand and offerings.
• Can you think of more or find more with research?

Weaknesses

Helpful

Generally Internal Focus for Strengths/Weaknesses

Generally External Focus for Opportunities/Threats

Harmful