Apprenticeship Pathway Program Business Model

SPRING 2023

Apprenticeship Pathway Program (APP)

SOCIAL BUSINESS MODEL

Technical learning partner/platform

Key Resources

Corporate partner engagement

Marketing

Funding

Partners + Key Stakeholders

Key Activities

Technical upskilling

Leadership development training

Mentorship

Candidate recruitment

Manage admissions

Corporate partner

Job placement

Type of Intervention

Preparing individuals who are new to tech for software engineer roles

Channels

AnitaB.org members

Local workforce development centers

Affinity organizations

Social media

AnitaB.org website

Segments

Aspiring technologists

Corporations / tech companies

Beneficiary

Customer

Value Proposition

Cost Structure

Surplus

Revenue

Beneficiary

Impact Measures

Customer

Historically excluded in tech

Immediate economic mobility & launch a new career

# of full-time employee conversions

% increase in salary

% Black, Latinx, Native, Pacific Islander in tech

Increased diversity and innovation at company

Staff

Technical learning curriculum

Program Optimization

Corporate partner funding : 80%

Grants : 15%

Dedicated team/staff

Job seekers 

Learning partner

Specialized Contract Support

Marketing & Promotion

Corporate Partner recruitment

On-the-job training (apprenticeship)

Employment Opportunities

Job placement

Advertising 

Program Expansion

Donations: 5%

Foundations/Donors focused on 

Intersectional equity and parity

Economic mobility impact on local communities

Families & Households