Company Name
Key Problem & Opportunity
What is your customer pain?
What data do you have to prove it?
How would a “better world” look?
“Customer Quote Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque arcu nunc, iaculis id est luctus.”
Homeowner
Challenges
Painter
Challenges
1 in 8 painters respond within 48 hours
15 Days to receive a quote
29 Days to start painting
Low probability of success�Average painting company’s lifespan is only 2 years
$43/year�Average owner’s take-home pay�(While taking on all risks of running a business)
Mission and Vision
A mission statement explains how your product or service inspires or improves people’s lives and the world.
A vision statement is focused on what your company could become in the future – your aspirations.
Solution
How are you delivering this “better world?”
Title
Brief Description
Title
Brief Description
Title
Brief Description
Product
Screenshot
Product
Screenshot
Product
Screenshot
Competitive Landscape
Platform Solution
Point Solution
Business Context
Cloud Context
Business
Intelligence
Operations
Point Solutions
Optimization
Point Solutions
Legacy Cost
Management
Competitor Logo
Competitor Logo
Your
Startup
Competitor Logo
Competitor Logo
Competitor Logo
Competitor Logo
Competitor Logo
Market Size (And How You’ll Tackle It)
Where we’ve started
Product 1
Product 2
Product 3
Segment 1
Segment 2
Segment 3
Segment 4
Segment 5
Ecosystem
Market
Pricing
$3B
$4B
$13B
$20B+
Per user/month
($x-x)
Per transaction
($x-x)
% of premium
($x-x)
Reporting to resolution
Policy, billing, & prevention
(Product Focus Area)
(Product �Focus Area)
(Product �Focus Area)
(Product �Focus Area)
(Product �Focus Area)
(Product �Focus Area)
(Product �Focus Area)
(Product �Focus Area)
Streamline �Service
Contain Loss
Claim �Payments
(Product Focus Area)
Additional opportunities in adjacent markets (example, example, example)
Stage 1
Date - Date
Stage 2
Date - Date
Stage 3
Date - Date
Business Model
We are a platform SaaS business
A revenue model driving unit economic efficiency…
Our unit economics scale with incremental long-term platform benefits
Standard | |
Users | Unlimited |
Projects | Unlimited |
Data Management | ✓ |
Visualizations | ✓ |
Statistics | ✓ |
Public Data Integrations | ✓ |
Storage | 100 GB |
Additional Storage | $25/TB |
$50/Month | |
Professional | |
Everything In Standard Plus | |
Pipelines | ✓ |
Workflow & Automations | ✓ |
Compute | ✓ |
$250/Month | |
Enterprise | |
Everything in Professional Plus | |
EHR Integrations | ✓ |
Clinical Reporting | ✓ |
24/7 Support | ✓ |
$100,000 �Annual License + $200/Sample | |
| | 2025 | | 2026 |
| | | | |
Average Deal: | | $150,000 | | $164,000 |
Business-driven: | | $95,000 x 3% Fee | | $60,000 x 3% Fee |
Network: | | $55,000 x 9% Fee | | $104,000 x 9% Fee |
Gross Revenue: | | $7,800 | | $11,100 |
COGS: | | $700 SaaS | | $400 SaaS |
Onboarding: | | $1,200 Opex | | $600 Opex |
Blended CAC: | | $1,900 Marketing | | $1,700 Marketing |
Contribution: | | $4,000 | | $8,500 |
The Asks
Looking for people to join the company
Fundraising
Introduction to users, investors
Team
Jake Doe
Jane Doe
Daisy Smith
Richard Roe
Here you could talk a bit about this person
Here you could talk a bit about this person
Here you could talk a bit about this person
Here you could talk a bit about this person
What makes you the right team for this specific problem?
Why are you passionate about solving this problem?
Company Name
One sentence tagline