The Experiential Rise at
Yaerelin Molina
LET’S GET STARTED
Table of Contents
What is Experiential Marketing?
01.
How did Truth incorporate Experiential ?
HISTORY
02.
INTRODUCTION
03.
How do we accomplish this goal?
INITIATIVES
04.
OBJECTIVES
What is the primary goal?
Experiential Marketing
Experiential marketing is a strategy that provide customers and future prospects with in-person experience to build meaningful relationships. (G2)
Benefits of Experiential Marketing
1998 Master Settlement Agreement
The 1998 Master Settlement Agreement prohibited tobacco companies to sponsor events, yet are still legally allowed to have presence at these events.
How Tobacco Companies Used Experiential Marketing
In 2016, Reynolds American marketed its Newport cigarettes with a tour featuring mobile Newport “pleasure lounges” at popular gatherings. (Truth Initiative)
Newport staff offered
Truth Truck
The Impact of
Truth Truck
Truth first joined the Vans Warped Tour on the road in 2000.
The rate of teen cigarette smoking in the U.S. was at 23 percent.
As of 2018, teen smoking rate has reached a historic low of 5.4 percent. (Truth Initiative)
Why Use Experiential?
Potential Sites
Stations
Creative
Social Media
Giveaways
Resources
Design Layout #1
Design Layout #2
Creative Station
Write a breakup letter to Nic (nicotine) reasons why nicotine doesn’t serve them mentally and physically
“Break Up with Nic”
Have individuals draw their own poster to deglamorize the use of nicotine
Anti-Tobacco Advertisement
Poster
Supplies | Costs |
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Supplies | Costs |
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Giveaway Station
Supplies | Costs |
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Supplies | Costs |
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Truth Wheel Giveaway
Snacks
Have individuals opt in TIQ or Action to 88709 to spin the wheel to win Truth merch.
Have reshrements out on the tables to reach individuals’ attention
Social Media Station
Video Booth
Create excitement and increase social engagement by letting individuals use the camera for free. Have individuals use #truthorange to spin the Truth Wheel.
Supplies | Costs |
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QR Code-Generated Experience
Consumers scan the mobile bar-code and then are redirected to a mobile site where Pepsi offers a digital fan portal offering custom AR filters.
Truth’s QR Code-Generated Experience
Individuals can access the barcode through Truth’s merch, website and printed resources.
Use AR filters to redirect users to Truth’s website and take them to a portal showcasing Truth artwork
CONTENT
LOCATION
2022 Vaping: Know The Truth Art Challenge Winner and Finalists
Resource Station
Resources
Recruitment
Ways to Promote In-Person Events
Thank You!