Increase Your Impact With
Warehousing & Data Automation
Chris Lundberg
Co-founder, CEO
Who We Are
Geek with People Skills. Degrees in Aerospace and Math. I build highly scalable technology that people actually need to do their jobs better and scalable companies to support them.
Founded and ran a SaaS CRM and Communications Platform with 2,000 clients and 70 staff.
Founded and ran a nonprofit SaaS to make technology accessible to small and mid-sized charities.
About Frakture
Frakture is a modern way to to think about
and work with your technologies.
Frakture uses robots and data warehousing to automate
data work, get your systems talking and enable reporting.
NonProfit CRM
What Used to Be Enough…
One Digital Marketing (eCRM)
Maybe a Point Solution
+1 tool for special purpose
The Present Reality
New approaches
-
Limited people resources
-
Data management limitation
_____________________________________
Lost Opportunity
Bots
Good bots love to tackle repetitive, rule-based jobs that bore the heck out of humans.
A bot is a program or script trained in how to access information in your systems. Bots can automate all kinds of data tasks like logging in and downloading reports, pulling lists of people and transactions, and uploading and changing data.
What is a good Bot?
What is a Data Warehouse?
Independent, Large, and Accessible Database
What is NOT a Data Warehouse?
What’s Possible
Reaching New Markets
Get
Combine
Move
Refresh
Reaching New Markets
Custom Audiences
Mobile & Remarketing
Amnesty’s internal efforts to create a data warehouse and wire data to their Tableau reporting suite hit a snag when external system APIs changed and key staff left the organization.
Amnesty tapped Frakture to put Bots to work to support their data management.
Marketing Automation - Amnesty
Marketing Automation - Amnesty
Integration & Reporting - PBS
Integration & Reporting - PBS
Integration & Reporting - PBS
Reporting - CCAH
How do you manage 25+ feeds from different systems and report and file formats?
CCAH is one of the nation’s premiere digital and direct fundraising agencies.
CleanData
Engaging NetworksBot
Client CRM DataBot
Translate
Data
Reporting System
With automation of course!
Reduce the hundreds of hours of human time to produce clean data sets for return on channel and campaign performance statistics.
The challenge?
CCAH Digital - Jobs Made Easy
CCAH Digital - Impact
Human Brains - Recovered
With an Army of Bots at your command,
What could you be getting done?
Let’s find out.
Chris Lundberg - Co-founder, CEO - chris@frakture.com