ANDY SEE THO
Performance Marketer
Education
Diploma in Mass Media Management (2011)
Bachelor in Communication RMIT (2015)
Courses & Certifications
Education Industry Related Works
Global Marketer at
INSEAD Business School
@ INSEAD (September 2021 to Present)
Improved Social leads conversion with Cross Channel Retargeting and Multi-Format Ad Creatives
Webinar & Awareness Content on LinkedIn, Meta, IG and Tiktok
Social (Retarget)
Search
Website / Landing
Lead Conversion
Salesforce CRM
(New!) Launched AI-powered Google Performance Max Campaign
(Testing AI ad targeting and customisation capabilities)
Handling portfolio of AI Training Programmes at the institution
With the success of two initial AI programmes due to market demand, the institution followed up with seven more AI-related programmes of various sub-disciplines.
Improved CPAs and increased ROAS by 25% with A.I & Machine Learning Enabled Set-up
(Year 2022/23 vs 2023/24)
*Seven-figure ad budget, eight-figure attributed revenue
Google Ads Enhanced Conversion
Smart Bidding
Meta Value-Based Optimisation
Linkedin Predictive Audience
Created highly effective digital promotional projects for education businesses with smaller budgets
Worked in K-12 education business for 2 years. Pioneer in the lead generation team.
Geniebook is now a multi-million dollar start-up
MNC Regional Markets
Related Works
Regional Marketer for
Aramex, a logistics Multi-National
@ Aramex, International Logistics (Aug 2016 to September 2021)
Part of the Global Internal Agency supporting day-to-day and strategic marketing campaigns
Project Manager & Digital Marketing Specialist supporting through-the-line marketing; SEM, SEO, Content, Social Media, Events, Email Marketing across ten countries in Asia.
Work in a winning team who doubled revenue in APAC between 2016 to 2020
(Publicly Listed Company)
Created Lead Generation funnel for business with series of engaging digital content.
Created Landing pages, content articles and webinars &, built an opt in list of thousands of potential customers.
Campaign achieved six-figure (USD) conversion value from 1000 leads in year 2020 with seven-figure (USD) customer lifetime value as business has recurring revenue of a few years..
International collaboration with partners from Europe, India and Asia & Fortune 500 companies.
Informational
Content
Production
(Articles, Emailers, Guides)
Managed Paid Media Campaigns averaging 6 to 10X of Return on Ad Spend
Ongoing campaign across social media, search, display & app store:
Results: 80K downloads in India & 20K in South-east Asia with modest ad spend
Highlight: B2C Mobile Application Campaign (2019 & 2021)
Managed Paid Media Campaigns averaging 6 to 10X of Return on Ad Spend
6-Figure Revenue from
5-Figure Ad Spend
In two Geographical Markets
Highlight: eCommerce B2B Shipping Campaign (2019 & 2021)
(Q2 2021)
(Multi Markets)
Six-figure Ad Budget with 7-figure targets
Q4 2019
Campaign
Handled Shop&Ship Performance Marketing (eCommerce arm of Aramex)
Results:
Six-figure recurring annual revenue from this product in South-east Asia
Handled Shop&Ship Performance Marketing (eCommerce arm of Aramex)
Optimizing campaigns based on Analytics
Informational
Video Content
Production
Online Community Engagement
SEO
Consulting
(When I was in Agency)
Achieved first page position for main keywords.
Case Study: Invisible Grilles
Support for PR, Media Interview, Podcasts, News Articles
Created new articles for long-tail keywords.
Opening up a new segment of customers (pet owners) and leads for the business.
From 4 leads a month to 50 leads a month
Case Study: Invisible Grilles
SEO Audit for businesses with problematic websites
Personally managed
Paid Digital Campaigns on Social Media & Google for clients in the following industries:
Consumer Products
Property Real Estate
F&B
Education
Achieved Viral Posts with limited budgets
Contact: andyseetho@gmail.com View CV here